Fresh Prep Becomes First Canadian Meal Kit Company to Achieve 100% Zero Waste Packaging - Key Campaign Materials

Sep 27, 2026

Uploaded by Ezra

Campaign materials for Fresh Prep introduce 100% Zero Waste Kits packaging. The customer email highlights reusable, returnable containers for ready-to-cook recipes, emphasizing reduced single-use packaging waste by 19g per meal kit and a closed-loop return process. The accompanying press release announces Fresh Prep as the first Canadian meal kit company to achieve 100% zero-waste packaging using patented technology, detailing packaging collection via reusable cooler bags and impacts like prevented kilograms of plastic waste and carbon offsets, plus media contact and company background.

LanguageEnglish

CategoryExam

FormatPDF

Pages3

Reading Time8 min

AccessFree to download

Customer email (English)

Subject line

Pre-header

Creative idea

Body copy

CTA

Press release (English)

Headline

Body copy

About Fresh Prep

Media contact

Account banner (English)

Headline

Supporting line

Zero Waste Kits Campaign Karolina Zaremba # 1. Customer email (English) | Subject line | We did it! 100% Zero Waste Kits are here | | --- | --- | | Pre-header | ♻ Sustainability at your doorstep | | Creative idea | Banner image or GIF that shows off the “unboxing” experience
| | Body copy | Hi [ First name],
Your next Fresh Prep delivery is going to look a little different — and a lotmore sustainable.
Meet our Zero Waste Kits: Every ready-to-cook recipe now comes inreusable, returnable containers.
What this means for you & the planet:
● Get the same delicious, chef-inspired meals you love
● Reduce single-use packaging waste by 19g per meal kit
● Contribute to a more sustainable food system with every order
How it works:
Simply enjoy your meals as usual, then return the empty containers withyour next delivery.
Ready to go Zero Waste? | | CTA | View the Menu | # 2. Press release ( English) | Headline | Fresh Prep Becomes First Canadian Meal Kit Company to Achieve 100%Zero Waste Packaging | | --- | --- | | Body copy | VANCOUVER, BC – August 26, 2025 – Fresh Prep Foods Inc., Canada'sleading sustainable meal kit delivery service, today announced it hasachieved a sustainability milestone: 100% of its ready-to-cook recipesare now delivered using patented Zero Waste Kit technology. Thecompany is the ﬁ rst in Canada to drastically reduce single-usepackaging from meal kit deliveries through reusable, returnablecontainers.
Fresh Prep's patented Zero Waste Kit technology reduces packagingwaste by 19 grams per meal kit. The containers serve dual purposes asingredient storage and measuring tools. Packaging is collected duringsubsequent deliveries in Fresh Prep's reusable cooler bags, creating aclosed-loop system that prevents thousands of kilograms of single-useplastic from entering waste streams annually.
“When we look at packaging, we think waste ﬁ rst. We don’t think‘marketing.’We don’t think‘experience.’We just think, ‘That’s waste,’”said Dh ruv Sood, co-Chief Executive Ofﬁcer at Fresh Prep. “From thevery start, we tried to reduce the amount of packaging that we wouldhave to put into the product.”Achieving 100% Zero Waste Kit delivery isthe culmination of that philosophy — proving customers can enjoychef-crafted meals while making a meaningful environmental impactwith every order.
The milestone addresses growing consumer demand for sustainablefood solutions and builds on Fresh Prep's established track record. In2024, the company prevented 22,851 kilograms of single-use plasticwaste and offset 352 metric tonnes of carbon emissions. Through itspartnership with Urban Impact, Fresh Prep ensures responsiblerecycling of any remaining single-use materials, with customersreturning plastic wrapping in their reusable cooler bags for disposal.
About Fresh Prep
Fresh Prep provides innovative food experiences through sustainablemeal delivery across British Columbia, Alberta, Ontario, and Quebec.
As a Certiﬁed B Corporation, the company focuses on improving foodsecurity, reducing food waste, and donating meals to those in need. For | | | more information, visit freshprep.ca .
Media contact:
[ Name][Title]Fresh Prep
media@freshprep.ca | | --- | --- | # 3. Account banner ( English) | Headline | Same great taste, now 100% Zero Waste! | | --- | --- | | Supporting line | All your favourite ready-to-cook recipes now come in reusable,returnable containers. |

FAQs

What are Fresh Prep Zero Waste Kits?

Fresh Prep Zero Waste Kits are ready-to-cook recipes delivered in reusable, returnable containers instead of single-use packaging.

How does the return process work after you cook your meals?

Enjoy the meals as usual, then return the empty containers with your next Fresh Prep delivery.

What sustainability milestone does Fresh Prep announce?

Fresh Prep states it has achieved 100% Zero Waste packaging for ready-to-cook recipes using patented Zero Waste Kit technology, reducing packaging waste by 19 grams per meal kit.

Sep 27, 2026

Uploaded by Ezra