Franchisee Manual - Standards and Procedures for Managing Franchisee Operations to Improve Infant and Young Child Feeding

Oct 22, 2026

Alive & Thrive’s Franchisee Manual defines standards and procedures for managing franchisee operations to improve infant and young child feeding. It outlines the franchise model and overall structure, including roles, responsibilities, and geographic and facility coverage. The manual details franchise services, franchisee selection criteria and procedures, and development steps such as branding, capacity building, job aids, certification, and de-franchising. It also covers performance management, demand generation, and monitoring and evaluation approaches.

LanguageEnglish

CategoryHealthcare

FormatPDF

Pages69

Reading Time2 h 54 min

AccessFree to download

FRANCHISE MODEL

1. INTRODUCTION

2. NUTRITION SITUATION ANALYSIS

3. FRANCHISE BACKGROUND

4. FRANCHISE STRUCTURE

5. FRANCHISE SERVICES

6. FRANCHISEE SELECTION

7. FRANCHISE DEVELOPMENT PROCEDURES

8. FRANCHISE STANDARDS

9. FRANCHISE PERFORMANCE MANAGEMENT

10. FRANCHISE DEMAND GENERATION

11. MONITORING AND EVALUATION

Mat Troi Be Tho Franchisee Manual Standards and Procedures for Managing Franchisee Operations to Improve Infant and Young Child Feeding Alive & Thrive is an initiative to improve infant and young child feeding practices by increasing rates of exclusive breastfeeding and improving complementary feeding practices. The first two years provide a window of opportunity to prevent child deaths and ensure healthy growth and brain development. Alive & Thrive (A&T) aims to reach more than 16 million children under 2 years old in Bangladesh, Ethiopia, and Viet Nam through various delivery models. Learning will be shared widely to inform policies and programs throughout the world. Alive & Thrive is funded by the Bill & Melinda Gates Foundation and managed by FHI 360. Other members of the A&T consortium include BRAC, GMMB, the International Food Policy Research Institute (IFPRI), Save the Children, the University of California Davis, and World Vision. Suggested citation: Alive & Thrive. Franchisee Manual: Standards and Procedures for Managing Franchisee Operations to Improve Infant and Young Child Feeding. Hanoi, Viet Nam: Alive & Thrive, October 2013. Alive & Thrive Viet Nam Room 203-204, Building E4B, Trung Tu Diplomatic Compound 6, Dang Van Ngu Street, Hanoi, Viet Nam Mobile: +84 (0) 988013503 | Office: +84-4-3573 9066 ext 103 Fax: +84-4-35739063 [aliveandthrive@fhi360.org](aliveandthrive@fhi360.org)[ ](aliveandthrive@fhi360.org)[www.aliveandthrive.org](www.aliveandthrive.org)[ ](www.aliveandthrive.org)[www.mattroibetho.vn](www.mattroibetho.vn) Table of Contents FRANCHISE MODEL...................................................................................................................................5 1. INTRODUCTION......................................................................................................................................5 2. NUTRITION SITUATION ANALYSIS.......................................................................................................6 3. FRANCHISE BACKGROUND .................................................................................................................7 4. FRANCHISE STRUCTURE .....................................................................................................................8 4.1 Franchise Components ...................................................................................................................8 4.2 Geographic and Facility Coverage ..................................................................................................9 4.3 Roles and Responsibilities ..............................................................................................................9 5. FRANCHISE SERVICES .......................................................................................................................11 5.1 Service Delivery Package..............................................................................................................11 5.2 Service Delivery Structure .............................................................................................................14 6. FRANCHISEE SELECTION...................................................................................................................14 6.1 Selection Criteria ...........................................................................................................................14 6.2 Selection Procedures ....................................................................................................................15 7. FRANCHISE DEVELOPMENT PROCEDURES....................................................................................16 7.1 Franchise Branding .......................................................................................................................16 7.2 Capacity Building ..........................................................................

FAQs

What is the purpose of the Alive & Thrive Franchisee Manual?

The manual sets standards and procedures for managing franchisee operations to improve infant and young child feeding practices, including exclusive breastfeeding and complementary feeding.

What does the manual cover under the franchise model and structure?

It describes the franchise model and structure, including franchise components, geographic and facility coverage, and roles and responsibilities.

How does the manual address franchisee development and certification?

It includes procedures for franchise branding, capacity building, job aids and client materials, franchisee certification, and de-franchising.

Oct 22, 2026

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