Findings from Quantitative and Qualitative Research Nationwide - Among Voters, Parents, and Teachers - November 2024

Oct 15, 2026

Research findings synthesize results from an online quantitative survey and five voluntary, confidential focus groups carried out in 2024. The online survey reached 1,310 likely 2024 voters using a base sample and targeted oversamples, with weighting applied to reflect national proportions. Because participation relied on self-selection in online panels, sampling error could not be calculated, and multiple error sources are noted. Qualitative limitations emphasize interpretive insight rather than statistical reliability, supporting key take-aways on voters, parents, and teachers’ education views.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages106

Reading Time4 h 27 min

AccessFree to download

Research Methodology

Quantitative – Online Survey

Focus Group Methodology

Qualitative Research Statement of Limitations

Key Findings & Recommendations

Top Take-Aways

Findings from Quantitative and Qualitative Research Nationwide Among Voters, Parents, and Teachers November 2024 Celinda LakeAlysia Snell Jesse KlineJenna Scarbrough # Research Methodology Quantitative – Online Survey Lake Research Partners designed and administered this online survey conducted September 18-29, 2024 . The surveyreached a total of 1, 310 likely 2024 voters, which includes a base sample of 800 likely voters and oversamples of 100African American likely voters, 100 Asian American Pacific Islander likely voters, 100 Latino/a likely voters, 100 NativeAmerican likely voters, and 110 likely voters who are parents of school-aged children. Survey respondents were drawn from online panels and screened to be likely 2024 voters. The base sample of likelyvoters was weighted slightly by region, gender by region, age, gender by age, race, gender by race, party identification,education, and parental status. The Black oversample was weighted by gender, region, age, and education. The Latino/aoversample was weighted by region, age, and party identification. The AAPI oversample was weighted by region, age,education, and party identification. The Native American oversample was weighted by gender, region, age, and education.The parents of school-aged children oversample was weighted by gender, region, age, education, race, and partyidentification to ensure the data reflects attributes of the actual population. Alloversamples were weighted down into thebase to reflect their actual proportion of likely 2024 voters nationwide. Because the sample is based on those who initially self-selected for participation in a panel rather than a probabilitysample, no estimates of sampling error can be calculated. All sample surveysand polls maybe subject to multiple sourcesof error, including, but not limited to, sampling error, coverage error, and measurement error. If this poll were conductedamong a probability sample, then the margin of error would be +/ - 3 . 5 percentage points atthe 95 percent confidenceinterval; themarginoferror is higher among subgroups. 2 # Focus Group Methodology Lake Research Partners conducted fivevirtual focus groups on behalf of The HuntInstitute, three among voters and twoamong teachers. The focus groups lasted about two hours,and participation was voluntary,anonymous, and confidential. In additionto meeting the demographic screeningcriteria forthe group, participants in theeducator groups were recruited to reflecta mix of experiences such as grade levels,years in the field, typeof school, locationof school, and typeof teacher. Voters were recruited to reflect a mix ofdemographics such as political ideology,vote likelihood, education level, maritalstatus, parental status/age and grade ofchildren, and income. | Date | Time | Composition | | --- | --- | --- | | 7/10 | 7:00 PM ET | White Voters | | 7/11 | 7:00 PM ET | Voters of Color | | 7/15 | 7:00 PM ET | Conservative Voters | | 7/16 | 7:00 PM ET | White Teachers | | 7/17 | 7:00 PM ET | Teachers of Color | 3 # Qualitative Research Statement of Limitations • In opinion research, qualitative research seeks to develop insight and direction rather than quantitatively precise or absolute measures.Because of the limited number of respondents andthe restrictions of recruiting, this research must be considered ina qualitative frame ofreference. • The reader may find that some of the information seems inconsistent in character upon first reading this report. These inconsistencies shouldbe considered as valid data from the participant’s point of view. That is, the participant may be misinformed or simply wrong in their knowledgeor judgment, and we should interpret this as useful information about their level of understanding. • This study cannot be considered reliable or valid in the statistical sense. This typeof research is intended to provide knowledge, awareness,attitudes, and opinions about issues a

FAQs

How was the quantitative online survey conducted and weighted?

The survey was designed and administered online from September 18–29, 2024, reaching 1,310 likely 2024 voters. A base sample and multiple demographic oversamples were weighted by various attributes and then weighted down into the base to match the national proportion of likely voters.

Why can’t sampling error be calculated for the online survey?

The sample is based on respondents who self-selected for participation in an online panel rather than a probability sample. As a result, estimates of sampling error are not available, though other sources of error are discussed.

What does the report emphasize about qualitative research limitations?

Qualitative research aims for insight and direction rather than quantitatively precise measures. The report notes limited respondent counts, non-random selection and self-selection, and explains how participant perspectives and discussion dynamics may influence the findings.

Oct 15, 2026

Uploaded by Sophia Brooks