Facebook Marketing and Advertising in 2016 - Preface - Purpose of advertising and Facebook marketing strategies

Sep 29, 2026

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Facebook Marketing and Advertising in 2016 explains how to grow and monetize a Facebook presence using practical marketing and advertising strategies. It covers selecting goals, understanding core Facebook elements such as profiles, pages, groups, events, and apps, and applying the 80/20 principle. The book guides readers through creating content and communities, optimizing page engagement, managing ads via interface and Power Editor, and using audiences, retargeting, and the Facebook pixel. It also addresses local business success, ad account issues, and key CPA-focused tactics.

LanguageEnglish

CategoryTechnology

FormatPDF

Pages408

Reading Time17 h 8 min

AccessFree to download

Preface

Chapter 1: What is your purpose of advertising on Facebook?

Chapter 2: The basics of Facebook marketing

Chapter 3: Facebook marketing basic functions and strategies for success

Chapter 4: Facebook advertising today

Chapter 5: Facebook success principles

Chapter 6: Facebook audiences and retargeting

Chapter 7: How a local business can be successful on Facebook?

Chapter 8: Facebook ads account disabled solutions

Conclusion

Legal Notice

FacebookMarketingand # Advertisingin 2016 What works for my page with2 million likes? Jerry Banfield and Michel Gerard # Facebook Marketing andAdvertising in 2016 What works for my pagewith 2 million likes? Jerry Banfield Author/Editor:Michel Gerard Publisher:https://jerrybanfield.com/books COPYRIGHT # Facebook Marketing and Advertising in 2016- Copyright CJerry Banfield-2016 All rights reserved.No part of this publication may bereproduced,distributed,or transmitted in any form or by anymeans,including photocopying,recording,or other electronicor mechanical methods,without the prior written permission ofthe publisher,except in the case of brief quotations embodiedin critical reviews and certain other noncommercial usespermitted by copyright law. More Books by Jerry Banfield https://jerrybanfield.com/books TABLE OF CONTENTS PREFACE…………………… CHAPTER 1: What is your purpose of advertising on Facebook? ………………………………… CHAPTER 2: The basics of Facebook marketing …16 ◆ What is a Facebook profile?………………………………………………18 ◆What is the news feed? …………… …………………………25 ◆ What is a Facebook page? … …………………………34 ◆ What is a Facebook group?……………………………………………39 ◆ What is an event on Facebook? ……………………………………41 ◆ What is an app on Facebook?……………………………………44 ◆ 80/20 principle:Learn what you do as a user on Facebook…………………… ……………………………50 CHAPTER 3: Facebook marketing basic functions and strategies for success…………………… ………………………………………………61 ◆ Which to use? Facebook page, group or profile? 63 ◆ Using your Facebook profile to add friends and message is easier to start ……………………………………………………73 Making a Facebook group is the easiest way to build relationships ………………………………… ……………………………………80 Facebook Marketing and Advertising in 2016 ◆ How to create a Facebook group and start it successfully?………………………………………………………………………………88 ◆ When is using a Facebook page helpful? ……………106 ◆ How to create a Facebook page and name it for best results?………………………………………… …………………………………109 ◆ How to make a great Facebook page using videos and making helpful posts? ………………………………………………125 ◆ Facebook page insights, get to know your audience and engagement ……… ◆80/20 principle: What would you be willing to work on every day for free? …………………… ………………………………………………163 CHAPTER 4: Facebook advertising today……………………170 ◆ Facebook ads interface basics…………………………………………172 ◆Facebook ads power editor basics ………………………………185 ◆ Page post engagement for success …………………………190 ◆ Ads with videos consistently run at the lowest CPM …………………………………………205 ◆ Entertaining videos work best to promote anything …………………………………215 ◆ A video introducing a product and fully explaining it works to make sales ……………………………………………224 ◆ 80/20 principle: Strategies for working on Facebook ……………………………229 ads …………………………… CHAPTER 5:Facebook success principles ……………………236 ◆ Know what works to get your attention on Facebook …………………………………237 ◆ Share with the least resistance to people who are most open to your message……… ……………………………………………………242 ◆ Focus on Cost Per Action(CPA) completely and ignore other data…………………………………… ………251 ◆ Assume you do not know anything and find what works in the data… 259 ◆ Targeting countries for likes, leads, affiliate offers and sales ………………………… ………………………………265 ◆ The 80/20 principle in Facebook ads and marketing will set you free. CHAPTER 6: Facebook audiences and retargeting .. 287 ◆ Facebook ads audience types: custom, lookalike and saved …………………… …………………………………289 ◆ Customer list and website traffic custom audiences …………………………………………294 ◆ How to create and install the new Facebook pixel 304 ◆ Creating lookalike and saved audiences …………………324 ◆ Use audience insights to learn more about audiences ………………………………………336 ◆ Using data to create a custom targeting audience for low cost post engagement …………………………………………………346 Facebook

FAQs

How do I decide my purpose for advertising on Facebook?

Chapter 1 focuses on clarifying your advertising purpose so your strategy aligns with what you want to achieve on Facebook.

What are the basics of Facebook marketing covered in the book?

Chapter 2 explains key Facebook components—profiles, news feed, pages, groups, events, apps—and introduces the 80/20 principle for understanding what you do as a user.

How does the book advise using Facebook ads and audiences to improve performance?

Chapter 4 and Chapter 6 cover ads interface fundamentals, Power Editor, engagement metrics, the CPA mindset, and audience approaches including custom, lookalike, saved audiences, the Facebook pixel, and retargeting.

Sep 29, 2026

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