Exploring Entrepreneurial Intention and Subjective Beliefs - A Comparative Analysis of General Education Schools and Commercial Schools - Article 3

Oct 15, 2026

This study examines the entrepreneurial intentions of Austrian secondary school students, comparing commercial schools with general education schools. Analysis of 2,329 data sets shows that subjective beliefs—especially behavioral and control beliefs—significantly shape entrepreneurial intentions, alongside demographic factors such as gender, language, acquaintance with entrepreneurs, and school type. Results indicate stronger entrepreneurial intentions and more favorable subjective beliefs among commercial school students, with pronounced differences in attractiveness and perceived preparedness for key entrepreneurial tasks.

LanguageEnglish

CategoryExam

FormatPDF

Pages23

Reading Time58 min

AccessFree to download

Abstract

Keywords

Literature Background

Theory of Planned Behavior

Study Aim and Comparison Design

International Journal for Business Education | Volume 166 Number 1 | Article 3 | | --- | --- | | 4-12-2024
Exploring Entrepreneurial Intention and Subjective Beliefs: A Comparative Analysis of General Education Schools and Commercial Schools
Julia Riess
[julia.riess@wu.ac.at](julia.riess@wu.ac.at)
oeltliathFirnaitional works at: [https://ir.library.illinoisstate.edu/ijbe](https://ir.library.illinoisstate.edu/ijbe)[ ](https://ir.library.illinoisstate.edu/ijbe)Vienna University of Economics and Business, [bettina.fuhrmann@wu.ac.at](bettina.fuhrmann@wu.ac.at)
Part of the Accounting Commons, Adult and Continuing Education Commons, Adult and Continuing deatrinGaenisTleching Commons, Advertising and Promotion Management Commons, Agribusiness Vienna University of Economics and Business, Vienna, Austria, [gerhard.geissler@wu.ac.at](gerhard.geissler@wu.ac.at)
Commons, Business Administration, Management, and Operations Commons, Business Analytics Commons, Business and Corporate Communications Commons, Curriculum and Instruction Commons, Educational Leadership Commons, Educational Methods Commons, Educational Technology Commons, Entrepreneurial and Small Business Operations Commons, International Business Commons, Junior High, Intermediate, Middle School Education and Teaching Commons, Management Information Systems Commons, Marketing Commons, Online and Distance Education Commons, Organizational Behavior and Theory Commons, Other Business Commons, Other Education Commons, Other Teacher Education and Professional Development Commons, Secondary Education Commons, Secondary Education and Teaching Commons, Technology and Innovation Commons, and the Vocational Education Commons | | Recommended Citation Riess, Julia; Fuhrmann, Bettina; and Geissler, Gerhard (2024) "Exploring Entrepreneurial Intention and Subjective Beliefs: A Comparative Analysis of General Education Schools and Commercial Schools," International Journal for Business Education: Vol. 166: No. 1, Article 3. DOI: [https://doi.org/10.61403/2164-2885.1149](https://doi.org/10.61403/2164-2885.1149) Available at: [https://ir.library.illinoisstate.edu/ijbe/vol166/iss1/3](https://ir.library.illinoisstate.edu/ijbe/vol166/iss1/3) This Article is brought to you for free and open access by ISU ReD: Research and eData. It has been accepted for inclusion in International Journal for Business Education by an authorized editor of ISU ReD: Research and eData. For more information, please contact [ISUReD@ilstu.edu](ISUReD@ilstu.edu). Exploring Entrepreneurial Intention and Subjective Beliefs: A Comparative Analysis of General Education Schools and Commercial Schools Dr. Julia Riess Institute for Business Education, Department of Management Vienna University of Economics and Business (WU) Prof. Dr. Bettina Greimel-Fuhrmann Institute for Business Education, Department of Management Vienna University of Economics and Business (WU) Dr. Gerhard Geissler Institute for Business Education, Department of Management Vienna University of Economics and Business (WU) Corresponding Author: Dr. Julia Riess, [julia.riess@wu.ac.at](julia.riess@wu.ac.at) ABSTRACT This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions. Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of entrepreneurship

FAQs

What does the study compare between Austrian secondary students?

It compares entrepreneurial intentions between students from commercial schools and students from general education schools.

Which factors are found to influence entrepreneurial intentions?

Subjective beliefs (behavioral and control beliefs) and demographic factors such as gender, language, and acquaintance with entrepreneurs are significant.

How do commercial school students differ from general education students?

Commercial school students show stronger entrepreneurial intentions and more favorable subjective beliefs, particularly regarding the attractiveness of entrepreneurship and perceived readiness for entrepreneurial tasks.

Oct 15, 2026

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