Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries

Aug 21, 2026

Digital marketing strategies shaping consumer relationships across tourism, hospitality, and airline industries are explored through a focus on technology-enabled engagement. The collection emphasizes how marketing, sales, and customer service processes benefit from digital tools, including electronic services, CRM strategies, and mobile CRM. Coverage highlights implementations, social networking and marketing, relationship marketing, trust-building, database marketing, and telemarketing, targeting researchers, scholars, and practitioners seeking performance-relevant insights for marketing management and customer relationship management outcomes.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages284

Reading Time11 h 56 min

AccessFree to download

Series Mission and Coverage

CRM Implementation Cases

E-Service Innovation and Electronic Services

Social Networking and Marketing

Mobile CRM and Database Marketing

Relationship Marketing, Trust, and Telemarketing

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries José Duarte Santos Instituto Superior Politéc nico Gaya, Portugal Óscar Lima Silva Instituto Superior Politéc nico Gaya, Portugal A volume in the Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Published in the United States of America by IGI Global Business Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue Hershey PA, USA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: [cust@igi-global.com](cust@igi-global.com) Web site: [http://www.igi-global.com](http://www.igi-global.com) Copyright © 2020 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Names: Santos, Jose Duarte, 1966-editor. | Silva, Oscar Lima, 1970-editor. Title: Digital marketing strategies for tourism, hospitality, and airline industries / Jose Duarte Santos and Oscar Lima Silva, editors. Description: Hershey, PA : Business Science Reference,[2019] | Summary: “”This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries”--Provided by publisher”--Provided by publisher. Identifiers: LCCN 2019009161 | ISBN 9781522597834 (hardcover) | ISBN 9781522597841 (paperback) | ISBN 9781522597858 (ebook) Subjects: LCSH: Telemarketing. | Tourism--Technological innovations. | Hospitality industry--Technological innovations. | Airlines--Technological innovations. Classification: LCC HF5415 .1265 D5386 2019 | DDC 658. 8/72--dc23 LC record available at [https://lccn.loc.gov/2019009161](https://lccn.loc.gov/2019009161) This book is published in the IGI Global book series Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) (ISSN: 2327-5502; eISSN: 2327-5529) British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. All work contributed to this book is new, previously-unpublished material. The views expressed in this book are those of the authors, but not necessarily of the publisher. For electronic access to this publication, please contact: [eresources@igi-global.com](eresources@igi-global.com). Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series ISSN:2327-5502 EISSN:2327-5529 Editor-in-Chief: Eldon Y. Li, National Chengchi University, Taiwan & California Polytechnic State University, USA Mission Business processes, services, and communications are important factors in the management of good customer relationship, which is the foundation of any well organized business. Technology continues to play a vital role in the organization and automation of business processes for marketing, sales, and customer service. These features aid in the attraction of new clients and maintaining existing relationships. The Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series addresses success factors for customer relationship management, marketing, and electronic services and its performance outcomes. This collection of reference source covers aspects of consumer behavior and marketing business strategies aiming towards researchers, scholars, and practitioners in the fields of marketing management. Coverage • Cases on CRM Implementation • E-Service Innovation • Social Networking and Marketing • Electronic Services • CRM strategies • Telemarketing • Relationsh

FAQs

What does the book focus on regarding digital marketing?

It examines how digital marketing influences consumer relationships in tourism, hospitality, and airline industries, emphasizing technology-enabled marketing and service processes.

Which topics related to customer relationship management are included?

Coverage includes CRM implementation cases, CRM strategies, CRM and customer trust, and mobile CRM, along with database marketing.

Who is the intended audience for this reference collection?

The book targets researchers, scholars, and practitioners in marketing management and customer relationship management, including those seeking practical strategy insights.

Aug 21, 2026

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