DEER RIFLES - September 1956 - Volume 38, No. 3

Sep 29, 2026

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September 1956 volume 38, number 3 issue of Consumers’ Research Bulletin presenting consumer-focused research and editorial material. Covers topics including deer rifles, ratings of motion pictures, cameras, circuit breakers for home use, audio amplifiers, safe handling and installation guidance for stoves and furnaces, and methods to prevent corrosion in inboard boat engines. Includes “What’s in this issue,” feature sections, and editorial commentary on consumer protection and advertising practices.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages36

Reading Time1 h 31 min

AccessFree to download

What's in this issue

FEATURES

Off the editor's chest

The Consumers' Observation Post

YSEPTEMBER 195640 CENTSConsumers'oub□, 4P.0SEResearch BULLETIN # DEER RIFLES House trailers—a preliminary reportAudio amplifiers Installing stoves and furnaces for safetyRatings of motion picturesCircuit breakers for home useTestimonials-what do they prove? 35 mm.,twin-lens reflex,folding roll-film COMPLETE CONTENTS ON INSIDE FRONT COVER M A G AZINE TH AT T H E ## What's izn this issue Deer rifles.……………………………..…..………... 5Dry dusting…………………………………….12A preliminary report on trailers.……………………….13Installing stoves and furnaces for safety...…………….15Protect your family against poisoning.…………………16Cameras…… …………………………………1735 mm.,twin-lens reflex,folding roll-film Preventing corrosion in inboard boat engines.…………20Small “circuit breakers”for home use.……… ……21Nine audio amplifiers..……………………………23For the home office...……………………….…...27Personal document safes...………………… …… 27Marklng books In gold…………………………… …… …27Adheslves for the home………………………………………28 ## FEATURES Off the editor's chest—Testimonials........….…...…… 2The Consumers'Observation Post.….……………….3Brief cumulative index.………………………………30Ratings of Motion Pictures………………………..31Phonograph Records—Walter F.Grueninger...………....35 Consumers'Research is a non-profit Insti-tution.It is organized and operates as ascientific,technical,and educational serv-ice for consumers.It has no connectionswith business or advertising;its supportcomes solely from the consumers whoread Consumers'Research Bulletins. Scientific and technical staff,editors,andassociates:F.J.Schlink,R.Joyce,D.C.Aten,M.C.Phillips,Erma A.Hinek,F.X.Hinek,Lloyd Charlton,Donald M.Berk,and A.R.Greenleaf.Editorial Assistants:Mary F.Roberts,B.Beam,and Ellen J.Snyder.Business Manager:C.D.Cornish. CONSUMERS'RESEARCH BULLETIN WASHINGTON,NEW JERSEY GUI DES SEPTEMBER 1956·VOL.38·NO.3 Off the editor's chest THOSE OF us who have been under the im-pression that it is an important part of theFederal Trade Commission's job to protectconsumers against fraudulent and misleadingadvertising have been somewhat disillusionedby recent F.T.C.decisions.The chairmanat that time,Edward F.Howrey,in aspeech December 14,1954,pointed with prideto a reorganization of the F.T.C.to enable itto do a more effective job"in assuring properadvertising."Mr.Howrey also commentedthat since industry and business were enteringan era of vigorous competition,it was impor-tant for the Federal Trade Commission tooperate effectively in administering the lawsgoverning competition and deceptive prac-tices "with due regard for all segments of oureconomy including the consumer...." Nearly a year later,the Federal TradeCommission issued a"round-up story"high-lighting some sixty actions taken by the Com-mission "of particular interest to consumers,"ranging from its cracking down on a tonicclaimed to help.heart trouble to a "goldenopportunity"coupon book enabling a buyerto get $45 worth of merchandise for a piffling[the Commission's word]$2.50.The releasewas issued because,to quote the Commissio:1,"many people are unaware of what the Commission can do and does to protect them asconsumers." Now let us consider the tangible perform-ance of the F.T.C.as the consumers'defender.On May 16,1956,the Commission dismissedits charge of false advertising against themakers of the battery additive,AD-X2.Many CR subscribers have followed the re-ports of this case from its first mention in CRBULLETIN,April 1953,with close interest(Continued on page 29) # The Consumers'Observation Post THAT BIG ADVERTISING EMPHASIS ON SAFETY FEATURES of automobiles hasbeen a flop so far as the public is concerned.According to Fleet News,dealers report little or no interest on the part of their customers in thisangle.The situation was well summed up by one dealer who commented thatsuch items were just gimmicks and not really safety features.It was hisview that cars today are not as safe as pre-war models,principally becauseof weakness in the framing. *** THAT

FAQs

What topics are included in this September 1956 issue?

The issue includes deer rifles, dry dusting, preliminary reports on trailers, installing stoves and furnaces for safety, poison prevention, cameras, motion picture ratings, audio amplifiers, and guidance for home office and household products.

What does “The Consumers' Observation Post” discuss?

It summarizes consumer-relevant observations, including skepticism about advertising safety emphasis in automobiles, notes on Meyer Zoysia grass performance, built-in kitchen constraints and safety considerations, and concerns about vitamin pill pricing claims.

What is the editorial “Off the editor’s chest” section about?

It reflects on Federal Trade Commission actions related to advertising and consumer protection, describing how earlier expectations about FTC effectiveness changed after recent decisions and reviewing a specific false-advertising case.

Sep 29, 2026

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