CRO Glossary & Terminology - Marketing Glossary # - 30 1 Redirect - Definition

Oct 1, 2026

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CRO Glossary & Terminology compiles definitions for marketing and advertising terms focused on conversion rate optimization and paid traffic. Entries explain key concepts such as redirect types (permanent vs temporary), common web errors, and essential ad components like ad extensions. It also covers advertising platforms and networks, including Facebook ad accounts, Google search and display networks, and related terminology. The glossary further includes technical and SEO-adjacent terms such as alternative text (alt text), anchor text, analytics platforms, and algorithm-related vocabulary used to describe ranking systems.

LanguageEnglish

CategoryTechnology

FormatPDF

Pages36

Reading Time1 h 31 min

AccessFree to download

Conversion Rate Strategies For Doubling Your Leads & Sales

Marketing Glossary

Redirects and Errors

Advertising Platforms and Networks

SEO and Web Technical Terms

CRO Glossary & Terminology Conversion Rate Strategies For Doubling Your Leads & Sales Marketing Glossary \# 30 1 Redirect – A method of redirecting a visitor from one web page to another webpage . This type of redirect is to be used for permanent redirects (example: you own [website A.com](website A.com) and website B .com but you only want one website . You would 30 1 redirect all of the traffic from website B .com to [website A.com](website A.com) so that all visitors end up [on website A.com](on website A.com) ) 30 2 Redirect – A method of redirecting a visitor from one page to another web page , used for temporary situations only. For permanent redirects , instead use a 30 1. 40 4 E rror – The error message that appears when a visitor tries to go to a web page that does not exist. A Ad Extensions – Additional pieces of information that can be added to Google Adwords ads, including reviews, address, pricing, callouts, app downloads, site links, and click-to-call. Ad extensions help advertisers create richer, more informative ads that take up more on-page real estate , which generally lead to higher Click Through Rates . Ad Manager Account – An advertising account on Facebook that allows you to run ads on the Facebook Ad Network. Ad Network – A grouping of websites or digital properties (like apps ) where ads can appear. For example, Google has 2 ad networks: the search network (text ads that appear in search results ) and the display network (image ads that appear on millions of websites that have partnered with Google). Adwords (Google Adwords )– A Google owned program that is used by advertisers to place ads on Google search results pages , on Youtube, and on Google ad network sites . Adwords is the primary platform for PPC advertising. Alt Text (or Alternative Text)– An attribute added to HTML code for images , used to provide vision impaired website visitors with information about the contents of a (c) [CRO Unlocked. All Rights Reserved.](CRO Unlocked. All Rights Reserved. www.neilpatel.com)[ www.neilpatel.com](CRO Unlocked. All Rights Reserved. www.neilpatel.com) Marketing Glossary \# 30 1 Redirect – A method of redirecting a visitor from one web page to another webpage . This type of redirect is to be used for permanent redirects (example: you own [website A.com](website A.com) and website B .com but you only want one website . You would 30 1 redirect all of the traffic from website B .com to [website A.com](website A.com) so that all visitors end up [on website A.com](on website A.com) ) 30 2 Redirect – A method of redirecting a visitor from one page to another web page , used for temporary situations only. For permanent redirects , instead use a 30 1. 40 4 E rror – The error message that appears when a visitor tries to go to a web page that does not exist. A Ad Extensions – Additional pieces of information that can be added to Google Adwords ads, including reviews, address, pricing, callouts, app downloads, site links, and click-to-call. Ad extensions help advertisers create richer, more informative ads that take up more on-page real estate , which generally lead to higher Click Through Rates . Ad Manager Account – An advertising account on Facebook that allows you to run ads on the Facebook Ad Network. Ad Network – A grouping of websites or digital properties (like apps ) where ads can appear. For example, Google has 2 ad networks: the search network (text ads that appear in search results ) and the display network (image ads that appear on millions of websites that have partnered with Google). Adwords (Google Adwords )– A Google owned program that is used by advertisers to place ads on Google search results pages , on Youtube, and on Google ad network sites . Adwords is the primary platform for PPC advertising. Alt Text (or Alternative Text)– An attribute added to HTML code for images , used to provide vision impaired website visitors with information about the content

FAQs

What is a 30 1 Redirect in this glossary?

A 30 1 Redirect redirects a visitor from one web page to another and is intended for permanent redirects so all traffic ends up at the target page.

How does a 30 2 Redirect differ from a 30 1 Redirect?

A 30 2 Redirect is used for temporary situations only. For permanent redirects, the glossary advises using a 30 1 instead.

What does the glossary mean by Alt Text (Alternative Text)?

Alt Text is an HTML attribute added to images to provide information about the image contents, especially for vision-impaired website visitors.

Oct 1, 2026

Upload by Jiven