Context 21 The Media - Active Vocabulary

Sep 28, 2026

Context 21 The Media - Active Vocabulary compiles task-oriented vocabulary for discussing mass media and participatory media. It presents key communication and media concepts through short lead-in sentences, example usage, and German translations, covering channels of communication, advertising, publishing, broadcasting, and digital-era topics like Web 2.0, blogging, file sharing, user-generated content, and media literacy. A1-level reading support includes themed entries such as the vanishing newspaper.

LanguageEnglish

CategoryExam

FormatPDF

Pages4

Reading Time10 min

AccessFree to download

Words in Context: Mass Media and Participatory Media

A1 The Vanishing Newspaper

| Context 21 The Media: Active Vocabulary | | | --- | --- | © 2010 Cornelsen Verlag, Berlin . Al Rechte vorbehaltenle . Lead-In | (to) associate sth. with sth.
(task 1c) | A lot of people now ~ drugs with crime and vice versa. | etwas assoziieren mitetwas,
etwas verbinden mit etwas | | --- | --- | --- | Words in Context: Mass Media and Participatory Media | channels of communication
(l. 2) | The Internet is to thank for opening channels of ~ around the globe. | Wege der Kommunikation | | --- | --- | --- | | mass media
(l. 3) | It is common for advertisers to use ~ media to reach the largest possible audience. | Massenmedien | | print media
(l. 8) | More and more people are choosing online editions over conventional ~ media. | Printmedien;
Presse | | electronic media
(l. 11) | E~ media , be it radio, Internet or television, are universally popular across all age groups. | elektronische Medien | | publishing house
(l. 16) | P~ houses have seen their profits fall thanks to the Internet. | Verlagshaus | | broadcasting corporation (BE) = broadcasting networks (AE)
(l. 17) | The British Broadcasting Corporation (BBC) is one of the most highly respected b~corporations in the world. | Sendeanstalt | | advertising revenue

(l. 19) | Many of the free newspapers you read in the subway are financed through ~ revenue. | Werbeeinnahmen | | periodical
(l. 20) | It was her ambition to become a journalist and to write for a respected ~ . | Fachzeitschrift,
Journal | | broadcasting time
(l. 20) | A TV channel makes a large amount of its money by selling ~ time to advertisers. | Sendezeit | | commercial
(l. 21) | It is estimated that an average American child sees 20,000 television ~s a year. | Werbespot,
Werbesendung | | sponsor
(l. 22) | The football shirt was covered in the logos of the team’s many ~s. | Sponsor, Förderer,
Geldgeber | | target group

(l. 25) | Before running an advertising campaign, the company carefully considers who its ~ group is. | Zielgruppe | | mainstream (adj)(l. 28) | = available to the general public | für die breite Masse | | digital revolution
(l. 29) | = the advancement in technology started by the invention of the microchip | digitale Revolution | | media content
(l. 30) | = information presented in a variety of possible media formats | Medieninhalte | | information sharing
(l. 32) | The number of online forums has grown dramatically – and therefore ~ sharing has become more common. | Informationsaustausch | Page 1 of 4 | Context 21 The Media: Active Vocabulary | | | --- | --- | © 2010 Cornelsen Verlag, Berlin . Al Rechte vorbehaltenle . | dissemination (fml)(l. 32) | The ~ of confidential legal documents led to the prosecution of two journalists. | Verbreitung; Veröffentlichung | | --- | --- | --- | | broadband Internet access
(l. 33) | = high speed Internet access | Breitband-Internet-Zugang | | blogging
(l. 33) | = updating an online diary with commentary on a specific topic | einen Blog schreiben, Bloggen | | tweeting
(l. 33) | = making a post on one’s Twitter account | Twittern,
Twitter benutzen | | file sharing
(l. 33) | After an explosion of illegal downloading many music companies wish for ~ websites to be blocked. | Datentausch | | social networking
(l. 33) | The rise of ~ networking online has made staying in touch easier than ever before. | Pflege sozialer Kontakte | | smartphone
(l. 35) | = a mobile phone with advanced capabilities and PC functions | Smartphone | | user-generated content
(l. 35) | Many websites, such as Wikipedia, have become dependent on ~ content to fill their webpages. | von Benutzern erzeugter Inhalt | | participatory media
(l. 37) | = interactive platforms such as blogs, podcasts and wikis | partizipatorische Medien; Medien, die man selbst mitgestaltet | | empowerment
(l. 41) | Working in the munition factory during WWII served as ~ to woman used to staying at

FAQs

What media topics does this vocabulary section cover?

It covers mass media and participatory media, including channels of communication, publishing, broadcasting, and digital platforms such as blogs, social networking, and Web 2.0.

How are the vocabulary items presented for learning?

Each entry uses a lead-in or sentence example and pairs the English term with a corresponding German translation.

What does “A1 The Vanishing Newspaper” relate to?

It introduces simpler, A1-oriented vocabulary connected to a theme about newspapers and their decline.

Sep 28, 2026

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