Content Creators in the Digital Era (5.0) - Phenomena and Its Benefits

Aug 25, 2026

This qualitative phenomenological study examines content creator phenomena in the globalization 5.0 era and identifies the benefits these creators bring to companies. Interview-, observation-, and literature-based data are used with informants regarded as capable of explaining creator content in today’s digital environment. Findings describe rapid digital changes, growing openness to new experiences, and the convenience of digital media. Content creation can function as a side job, offers freedom in persona and topic selection, and supports public information sharing, while company value emerges through improved branding recognition and wider community reach.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages5

Reading Time13 min

AccessFree to download

Abstract

Introduction

Industrial Revolution 4.0 and 5.0

Globalization 5.0 and digital media changes

Content creators and communication platforms

Promotion via Instagram and IG Ads

Methodology and Data Collection

Findings: Phenomenon and Benefits

Content Creators in the Digital Era (5.0): Phenomena and Its Benefits Uci Widya Astuti1, Hikmah Hikmah2, Guntur Suryo Putro3, Arfiany4, Nurhidayanti [uciwidya04@gmail.com](uciwidya04@gmail.com), Hikmahnurdin77@gmail.com gunturputro20@gmail.com [arfianyguntursp@gmail.com](arfianyguntursp@gmail.com) Sekolah Tinggi Ilmu Manajemen Lasharan Jaya Abstract This study aims to determine the content creator phenomenon in the era of globalization 5.0 and see what benefits it brings to companies. In this study, several informants were used who were considered very capable in providing information about creator content in today's digital era. The research method used is qualitative with the phenomenological approach of Alferd Schutz. The way to collect data in this research is by way of interviews, observationand literature review. The results of this study are to describe the phenomenon of creator content in the digital 5.0 era which shows that in the current digital era there have been many new changes. These changes open up opportunities for users to try new things and be open to the outside world. Many people today are starting to open up to new things and slowly adjust to the development of existing technology. The digital era, provides convenience and human facilities to carry out activities or mobilize in everyday life. Being a content creator can be done as a side job. Being a content creatormeans being able to work anywhere and anytime. Content creators have the freedom to create a persona or discuss any topic they want. Content creators can provide new information and or facts to the public. The benefit of content creatorsfor companies is to brand the company so that it can be recognized by the wider community. Therefore the use of digitalmedia in the 5.0 era is expected to be able to make good use ofit and be able to produce through digital media. Keywords: Content Creators, Digital Era, Phenomena and Benefits 1. Introduction Initially the industrial revolution 4.0 was sparked in 2000-2005 when the internet began to develop and had high speed. However, when the internet system began to penetrate all products, community services, cloud storage, and Big Data in2010 and above, the name industrial revolution 4.0 grew. Indeed, industry 4.0 has made automation systems increasingly known and applied in various industries. Finally started a lot of lost work. But by looking at the progress of time and technology, this is one of the risks that must be faced. Yes, currently the concept ofIndustry 5.0 is slowly being introduced. When industry 4.0 focused on internet development, industry 5.0 saw more of the rise of society. Industry 5.0 has alreadybeen announced in Japan. This industrial concept wants to focus on a combinationof human empowerment, technology and data. So people's welfare can be felt morethan just talking about technology. In Indonesia itself, there are several companiesthat have implemented this concept, namely online motorcycle taxi companies andfundraising companies. You can see how the community feels a much greater impact from these two types of companies. In addition, the era of globalization (5.0) that is happening today has an influence on the rapid development of technology around the world, especially those who work as creators. The era of globalization has greatly impacted changes in the media in communication. At present all levels of society around the world have mostly switched to using digitalmedia such as content creators, in this case the Creators themselves. For creators, this is a golden opportunity to brand themselves. In addition, the selection of digitalmedia to be used as a means of communication is considered more effective and efficient, because it is fast and we can monitor what is happening in all parts of the world without any time and place limitations. Apart from functioning as a telecommunication medium, digital media can also function as a tool to build a community so that

FAQs

What is the purpose of this study on content creators in the digital era 5.0?

The study aims to identify the phenomenon of content creators in the globalization 5.0 era and determine the benefits it brings to companies.

What research method is used in the study?

The study uses a qualitative approach with a phenomenological method based on Alfred Schutz.

How do content creators benefit companies in this context?

Content creators help brand companies so they can be recognized by a wider community, and digital media usage supports effective promotion and information reach.

Aug 25, 2026

Uploaded by Jordan Avery