Clinical Catalyst Email Templates - Proven Email Templates to Ask for Reviews - and Get Them!

Oct 1, 2026

Proven email templates designed to request online reviews from patients, explaining why consumer ratings strongly influence healthcare choices. Guidance covers using email to drive review submissions, making requests without sounding self-serving, and ensuring follow-up gratitude. Templates include neutral third-person review responses and a reminder to reply publicly to reviews to increase engagement while avoiding privacy compliance issues when referencing patient status. Five sample message drafts are provided for Facebook and Google review links.

LanguageEnglish

CategoryHealthcare

FormatPDF

Pages11

Reading Time28 min

AccessFree to download

Using Email To Ask

Be Sure To Say Thank You!

5 Sample Email Templates

Review Request Email #1

Review Request Email #2

Review Request Email #3

Review Request Email #4

Review Request Email #5

5 C L IN ICA L CATA LYST . COM C L IN ICA L CATA LYST PROVEN EMAIL TEMPLATES TO ASK FOR REVIEWS – AND GET THEM! Why Online Reviews Are King! To say that customer reviews are powerful is a huge understatement. Consumer research confirms that positive online reviews carry a significant amount of weight when your prospective patient is looking for a healthcare provider. A difference of just one star, or even half a star, can make all the differences in the world between choosing to work with you vs. someone less qualified down the street. The best way to get your patients to share their experiences and give you that extra star on their glowing review is to ask them. The first few times you step out on a lim b and ask can feel a bit awkward and self-serving. But when you make it about them, asking for their opinion about their experience, people are generally more than willing to pile on the praise. WWW . CLINICAL CATALYST . COM PAGE 1 Using Email To Ask... Without a doubt, email is one of the best and most reliable ways of staying in touch. Despite other forms of communication, 91% of consumers open their email on a daily basis, and 58% of them check their email before doing anything else online. So, it becomes a no-brainer to use email when asking your patients todo you a favor and share their experience in the form of a review. You can easily include the link to your preferred review platform right in the email, making it super easy for them to follow-through and complete it. WWW . CLINICAL CATALYST . COM PAGE 2 Be Sure To Say Thank You! Once they’ve given you the accolades you most certainly deserve, don’t forget to thank them for taking the time to express their appreciation. This can build greater relationships and will improve patient retention. Make a quick phone to let them know you saw their kind words and how grateful you are. This allows your patient to feel valued and appreciated. And be sure to respond to the review online as well. Be sure to respond in the 3rd person voice so as not to positively confirm they are an active patient of record. Doing otherwise is a HIPAA violation. Here’s a quick example of a neutral response: “We love hearing that you’ve had such a great experience and are feeling better!” And finally, when the Facebook and Google gods see that you are actively responding to your online reviews, this builds engagement and activity on your listing, which makes the online bots pretty happy. WWW . CLINICAL CATALYST . COM PAGE 3 5 SAMPLE EMAIL TEMPLATES Whether you send the email out to your entire patient list or hand-select the patients you want to ask, here are 5 sample templates you can use to confidently ask them to share their experience with your office . REVIEW REQUEST EMAIL \#1 Subject line: How was your experience? Hello [ Firstname], We’d love to hear about your experience with us today. [ Practitioner name] would be so appreciative if you would take a few minutes and leave a review so we can share it with other patients just like you. To leave a review on Facebook, click here [insert your Facebook URL] . To leave a review on Google, click here [insert your Google review URL] . Thank you so much – we appreciate it![ Practice name] WWW . CLINICAL CATALYST . COM PAGE 4 REVIEW REQUEST EMAIL \#2 Subject line: How did we do? Hi t here [ Firstname], Positive reviews from awesome patients like you help others to feel confident about choosing [ Practice name] for their health and wellness needs. Could you take 60 seconds to share your experience with us? Here’s the link [insert your Facebook or Google review URL] to tell us all about it! We will be forever grateful. 􁛤[ Practice name] WWW . CLINICAL CATALYST . COM PAGE 5 REVIEW REQUEST EMAIL \#3 Subject line: Have an opinion – we want to hear it! Hello [ Firstname], Would you do me a favor? The greatest compliment I can receive is an online review. It would mean so much if you w

FAQs

Why are online reviews important for choosing a healthcare provider?

Positive online reviews carry significant weight, and even small rating differences can influence whether prospective patients choose one provider over another.

How does the document recommend using email to get patients to review?

It recommends sending a review request email with direct links to the preferred review platform so patients can quickly follow through and complete the review.

What should the practice do after a patient leaves a review?

The document advises thanking the patient, responding online in a neutral third-person voice, and engaging with reviews to improve listing activity while avoiding compliance issues.

Oct 1, 2026

Uploaded by Emma Wilson