Changing the Channel - From Face to Face to Digital Space - Framing the Foundations of Video Based Presentation & Meeting Channels

Oct 15, 2026

Uploaded by kopisore

Changing the Channel - From Face to Face to Digital Space examines how presentation and meeting channels have shifted from face-to-face interaction to video-based digital environments. It outlines enduring principles of effective communication alongside new challenges tied to engaging remote audiences, adopting virtual platforms, and translating technology use into real performance outcomes. The manuscript also reviews future training and coaching needs, addressing barriers such as limited metrics and insufficient preparation for using digital affordances.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages19

Reading Time48 min

AccessFree to download

Introduction

Growth and adoption of digital presentation channels

Opportunities and benefits for organizations and education

Challenges and limitations

Training needs and best-practice directions

Communication Center Journal 37 Volume 5:1, 2019 Changing the Channel – From Face to Face to Digital Space: Framing the Foundations of Video Based Presentation & Meeting Channels Rory McGloin University of Connecticut Amanda Coletti University of Connecticut Effective presentation skills never go out of style, however, the channel by which we deliver presentations has been rapidly changing over the past two decades. Technological developments have made it easier to bring audiences together in virtual spaces and as a result, more and more presentations are taking place every day through digital channels. The cornerstones of effective and engaging presentations have remained the same for hundreds of years, but digital presentation and meeting channels bring both new challenges and opportunities that need to be examined in order to ensure we as a field are applying and teaching the best practices for this new channel. While some face-to-face presentation skills and best practices carry over to the digital world, there are new and unique practices that must be considered when attempting to engage digital audiences. The primary aim of this manuscript is to provide presenters and facilitators an overview of the unique opportunities and challenges that digital channels present along with details on the best practices and approaches for engaging digital audiences in an effective manner. An examination of future challenges for training and coaching presenters within these digital channels is also discussed. Introduction Digital presentation channels have experienced tremendous growth and adoption over the past decade (Rolland, Mathiassen, & Rai, 2018) . Platforms such as Skype, Zoom, Cisco Webex, Google Hangouts, and Microsoft Teams are providing organizations around the world an opportunity to connect their talent and resources in new and dynamic ways (Matt, Hess, & Benlian, 2015) . A recent Forbes Insight survey connected with 333 global executives from a range of disciplines ([e.g. healthcare](e.g. healthcare), manufacturing, retail, education, technology, financial services, etc.) and identified an overall positive attitude towards the adoption of video conferencing systems (Forbes Insights, 2017) . In fact, a majority of these executives agreed that video conferencing was having a positive impact on their production/performance, and 97% of those surveyed agreed that video channels are helping to promote a sense of connectedness among remote workers. By adopting digital presentation channels, business leaders aim to reduce costs, improve efficiency, and increase productivity, while also expanding networksand fostering stronger, and often more remote, relationships. Beyond business, educational institutions are also relying heavily on digital presentation/meeting formats as a means of delivering instructional content, as well as for evaluation of student performance ([e.g. video](e.g. video)[ ](e.g. video)based assignments) (Akbar, 2016; Finger, Sun,& Jamieson-Proctor, 2010) . As higher education shifts towards online learning and virtual campuses, physical distance barriers for adult education are removed (Hope, 2009) . As a result, opportunities for increased online education translates to an improvement in the equity of access for a wide range of learners, especially adults or returning learners. Communication Center Journal 38 Volume 5:1, 2019 However, the Forbes survey (2017), along with other studies, have identified certain challenges that these digital channels may also introduce, including but not limited to: a lack of recognized value, a lack of metrics on how to measure the effectiveness of the channels, and of greatest importance, a lack of training on how to best utilize the technological affordances offered by the various programs currently in the marketplace (Kanter, 2017; Austin et al., 2010; Grant & Cheon, 2007; Collins, 2016). While companies, institutions, and educational organizations are

FAQs

What is the primary aim of the manuscript?

To provide presenters and facilitators an overview of the unique opportunities and challenges digital channels present, along with best practices for engaging digital audiences effectively.

Which benefits do organizations seek by adopting digital presentation channels?

Business leaders aim to reduce costs, improve efficiency and productivity, and foster stronger relationships among remote workers.

What challenges do digital channels introduce that require attention?

Studies identify issues such as a lack of recognized value, insufficient metrics for measuring effectiveness, and especially a lack of training on how to use available technologies well.

Oct 15, 2026

Uploaded by kopisore