CAST Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns

Sep 19, 2026

Road safety communication campaign guidance covering the design, implementation, and evaluation of interventions. The manual is produced with editors and a multinational author team from transport research and road safety institutions across Europe. It is published by the Belgian Road Safety Institute (IBSR-BIVV) in January 2009 as part of the European Commission’s Sixth Framework Programme, supporting practical development of safer road communication strategies.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages328

Reading Time13 h 47 min

AccessFree to download

CAST Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns

Editors and Authors

Project Information and Publication Details

Acknowledgements

RaiiasniCand Awng StTraffiaeeaisssy CAST Manual for Designing, Implementing and Evaluating Road Safety Communication Campaigns EDITORS Patricia Delhomme, Werner De Dobbeleer, Sonja Forward, Anabela Simões. Project co-financed by the European Commission Directorate-General Energy and Transport SIXTH FRAMEWORK PROGRAMME aRaiinsniCaAwag Straffaneaissy- CAST Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns Manual for Designing, Implementing, and Evaluating Road Safety Communication Campaigns Editors Patricia Delhomme (Chief Editor), Werner De Dobbeleer, Sonja Forward, & Anabela Simões Authors Patricia Delhomme, INRETS Institut National de Recherche sur les Transports et leur Sécurité, France Werner De Dobbeleer, BIVV/IBSR Belgian Road Safety Institute, Belgium Sonja Forward, VTI Swedish Road and Transport Research Institute, Sweden Anabela Simões, ISEC (Instituto Superior de Educação e Ciencias) / UNIVERSITAS, Portugal Giannis Adamos, UTh University of Thessaly, Greece Alain Areal, PRP Prevenção Rodoviária Portuguesa, Portugal Julien Chappé, INRETS Institut National de REcherche sur les Transports et leur Sécurité, France Chloe Eyssartier, INRETS Institut National de REcherche sur les Transports et leur Sécurité, France Peter Loukopoulos, VTI Swedish Road and Transport Research Institute, Sweden Teti Nathanail, UTh University of Thessaly, Greece Suzanne Nordbakke, TØI Institute of Transport Economics, Norway Heiko Peters, BAST Bundesanstalt für Straßenwesen, Germany Ross Phillips, TØI Institute of Transport Economics, Norway Maria Pinto, INRETS Institut National de REcherche sur les Transports et leur Sécurité, France Marie-Frédérique Ranucci, INRETS Institut National de REcherche sur les Transports et leur Sécurité, France Gian Marco Sardi, SIPSiVi Road Safety Institute, Italy Jose Trigoso, PRP Prevenção Rodoviária Portuguesa, Portugal Truls Vaa, TØI Institute of Transport Economics, Norway Knut Veisten, TØI Institute of Transport Economics, Norway Esther Walter, BFU Swiss Council for Accident Prevention, Switzerland Publisher: Belgian Road Safety Institute (IBSR-BIVV) 1405 Chaussée de Haecht B-1130 Brussels Belgium [www.ibsr.be](www.ibsr.be) Published January, 2009 D/2009/0779/10 © Copyright Belgian Road Safety Institute (IBSR-BIVV) 2009 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the publisher. Acknowledgements For their participation in the interviews: Dr. Ken Agent, Transportation Research Engineer, Kentucky Transportation Center, University of Kentucky, USA Doug Baird, Project Manager, Road Safety Community Education Campaigns, Government of Western Australia, Australia Liz Barkwith, Road Safety Manager, LARSOA (National Road Safety Organisation), UK Iain Cameron, Executive Director, Office of Road Safety, Government of West Australia, Australia Dr. Maxwell Hugh Cameron, Principal Research Fellow, MUARC (Monash University Accident Research Center), Australia Daniel Careau, Publicity Agency of Quebec, Amalgame, Canada Dr. David W. Eby, Research Associate Professor and Head Social and Behavioural Analysis Division, UMTRI (University of Michigan Transportation Research Institute), USA Dr. Barry Elliott, Consultant Psychologist, Australia Simon Ettinghausen, Director, LARSOA (National Road Safety Organisation), UK Sharon Glenn, Scottish Executive, Transport Research Branch, Scotland, UK Dr. Charles Goldenbeld, SWOV (Institute for Road Safety Research), The Netherlands Susan Gorcowski, Associate Administrator for Communications and Consumer Information, NHTSA, USA Dr. Eric R. Green, Transportation Research Engineer, Kentucky Transportation Center, University of Kentucky,

FAQs

What does the CAST manual focus on?

It provides guidance for designing, implementing, and evaluating road safety communication campaigns.

Who publishes the manual?

The manual is published by the Belgian Road Safety Institute (IBSR-BIVV).

When was the manual published?

It was published in January 2009.

Sep 19, 2026

Uploaded by River Wang