Business 1 - business activity, marketing and people - GCSE J204/01

Sep 5, 2026

Oxford Cambridge and RSA GCSE (9–1) Business exam paper J204/01 Business 1 focuses on business activity, marketing and people. The questions cover areas such as non-financial motivation, limited liability, employee retention, appropriate reasons for starting a business, job descriptions, market research sources, span of control in an organisation chart, and selecting suitable ownership forms. Learners also interpret customer preference data over three years and apply business objectives to practical scenarios.

LanguageEnglish

CategoryExam

FormatPDF

Pages20

Reading Time50 min

AccessFree to download

SECTION A

Business scenarios and multiple-choice questions

Oxford Cambridge and RSA Thursday 18 May 2023 – Afternoon GCSE (9–1) Business J204/01 Business 1: business activity, marketing and people Time allowed: 1 hour 30 minutes You can use: • a calculator | Please write clearly in black ink. Do not write in the barcodes. | | | | | --- | --- | --- | --- | | Centre number | | Candidate number | | | First name(s)
Last name | | | | INSTRUCTIONS • Use black ink. • Write your answer to each question in the space provided. You can use extra paper if you need to, but you must clearly show your candidate number, the centre number and the question numbers. • Answer all the questions. INFORMATION • The total mark for this paper is 80. • The marks for each question are shown in brackets [ ] . • Quality of extended response will be assessed in questions marked with an asterisk (*) . • This document has 20 pages. ADVICE • Read each question carefully before you start your answer. © OCR 2023 [603/0295/1] DC (RW/CGW) 315188/3 OCR is an exempt Charity Turn over 2 SECTION A 1 A plumbing firm is struggling to keep up with demand. What would help the business to succeed? A Asking regular customers with blocked toilets to ring back another day B Giving customers unrealistic appointment times C Ignoring customer complaints about delays in fixing water leaks D Planning all business activity and work schedules carefully Your answer [1] 2 What is a non‑financial method of motivation that a manufacturer of handmade wooden toys could use? A Giving production operatives a bonus for every 1000 toys made B Increasing the rate of pay for workers in the dusty woodcutting shed C Praising the workers who take the greatest care when painting the designs D Providing free private medical insurance to all workers Your answer [1] 3 Limited liability protects: A business owners B customers C suppliers D the local community Your answer [1] 3 4 A restaurant constantly monitors the dishes on its menu. It has collected data about customers’preferred flavours of soup for three years. | Year | Percentage of customers who preferred each flavour of soup | | | | --- | --- | --- | --- | | | Tomato | Leek and potato | Chicken | | 2020 | 40% | 25% | 35% | | 2021 | 37% | 28% | 35% | | 2022 | 32% | 32% | 36% | According to the data, over the last three years which of the following is true? A Chicken soup has never been the customers’ preferred flavour B In 2020, chicken soup and tomato soup were equally popular with customers C Leek and potato soup has gained in popularity with customers over the years D Tomato soup has always been the customers’ preferred flavour Your answer [1] 5 Employee retention: A extends the working hours of employees B leads to higher recruitment costs C minimises time spent selecting new workers D reduces discrimination in the workplace Your answer [1] © OCR 2023 Turn over 4 6 Finley and Umi are business partners. They create personalised pictures, using shells and pebbles. They started the business after attending an art class together. What would not be an appropriate reason for Finley and Umi to have started this business? A They developed an idea for a business by making pictures that are unique B They satisfied the needs of customers looking for sustainable gifts C They spotted an opportunity to earn money from a leisure activity they loved D They wanted to test their physical and mental health by working long hours Your answer [1] 7 What would be included in the job description for a hospital doctor? A A list of the medical qualifications required B An ability to listen carefully to patients’ concerns C Previous experience of working in a hospital D The main duties of medical staff when working in a hospital Your answer [1] 8 What is not a secondary source of market research? A Focus groups B Internal business data C Newspapers D Webs

FAQs

How is student performance assessed in this exam paper?

The paper has a total mark of 80, with marks for each question shown in brackets. Quality of extended response is assessed for questions marked with an asterisk.

Sep 5, 2026

Upload by William