Beyond the use of Code Mixing by Social Media Influencers in Instagram - Article

Oct 15, 2026

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This study analyzes how social media influencers use code-mixing on Instagram. A qualitative research approach is applied through observation of influencer posts, and follow-up questioning is conducted via Instagram direct message or email to identify the reasons behind frequent code-mixing. Two familiar public figures are selected as main samples. Findings show influencers use code-mixing to help Indonesian audiences improve English, make English feel fun, and build habits. Their timing, such as lunch and after-office hours, engages followers and motivates practice through social media.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages9

Reading Time23 min

AccessFree to download

Abstract

Introduction

Language and communication

Functions of language

Bilingualism and code

Code-mixing concept

Social media influence and examples

Advances in Language and Literary Studies ISSN: 2203-4714 [www.alls.aiac.org.au](www.alls.aiac.org.au) | Beyond the use of Code Mixing by Social Media Influencers in Instagram
Bejo Sutrisno1*, Yessika Ariesta2
1Sekolah Tinggi Bahasa Asing – IEC Jakarta, Indonesia 2Sekolah Tinggi Bahasa Asing – IEC Bekasi, Indonesia
Corresponding Author: [bejo@stibaiec-jakarta.ac.id](bejo@stibaiec-jakarta.ac.id), [yessikaariesta@gmail.com](yessikaariesta@gmail.com) | | | --- | --- | | ARTICLE INFO | ABSTRACT
The purpose of this study is to analyse code-mixing used by social media influencers in Instagram. The method of this research is qualitative method and observation is uded to find the posts of influencers where they use code-mixing. Questioning to the influencers about the reasons they often use code-mixing through Instagram direct message or email are also done. The writer decided that the two familiar influencers from public figures are the main samples of this research. The result from this research is that the influencers use code mixing because they want Indonesian people to develop themselves by mastering English language and they want to give example to people, especially their followers that English can be fun and everyone can practice English. Being habit is also one of the reasons that they like to use code mixing. The Influencers use code-mixing in instagram in certain time, such as lunch time and after office hours, because those are the active time for them and their followers online in Instagram. It is evident that the use of code-mixing by the influencers arouse the followers interested and motivated to sharpen their English language and it could be as one of the parts in practicing the followers’English through social media. It then becomes one of the way to learn more a foreign language through social media. | | Article history
Received: September 17, 2019
Accepted: November 11, 2019
Published: December 31, 2019
Volume: 10 Issue: 6
Advance access: December, 2019 | | | Conflicts of interest: None
Funding: None | | | Key words:
Code-mixing,
Social media,
Influencers,
Instagram,
Indonesian Followers | | INTRODUCTION Language is a method of human communication, either spoken or written, consisting of the use of words in a structured and conventional way. There are two kinds of language, formal language and informal language. Formal language is a kind of language that is used in more formal and serious situations. Informal language is a kind of language that is used in more relaxed and casual situations. Establishing why language is important, Henry Sweet (2007), an English phonetician and language scholar, stated that language is the expression of ideas by means of speech sounds combined into sentences, this combination answering to that of ideas into thoughts. The American linguist Bernard Bloch and George L. Trager (1942) define that a language is a system of arbitrary vocal symbols by means of which a social group cooperates. This definition point out that language is a system. According to a system, sounds join to form words. For example, the combination “b-o-o-k”join to form a meaningful word. The combinations “k-o-o-b” or “o-o-b-k” do not. Meanwhile, Shaghi (2013) mentioned that words join to form sentences, for example : “A football is a game of wonderful entertainments” is acceptable, but a string of words like “A game is ofa football wonderful entertainments” is not. In this sense, language is considered a system of systems. Geofrey Leech (1974) highlighted that language has five functions. First, informational; it is used to give information. Second, expressive; it can be used to express feelings and attitudes. Third, directive; such as commands and requests. Fourth, aesthetic; it is used for the sake of the linguistic artefact. And the last is phatic; it is used to keep social relationships in good repair”. Based on what the writer’s observation, almost

FAQs

When does code-mixing appear in the influencers’ Instagram activity?

The study notes it is used at certain times such as lunch time and after office hours, which are active periods for both influencers and their followers online.

Oct 15, 2026

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