Best Case - GLADS - Coca-Cola Rich Media Campaigns (Quick-Time Events & Mini-Games)

Sep 4, 2026

Uploaded by Dozel

Gameloft collaborated with Starcom MediaVest to deliver two rich media advertising campaigns for Coca-Cola, each combining two interactive ad formats. The campaigns center on Interactive Video powered by Quick-Time Events (QTE), where on-screen prompts turn brand messages into active tasks and gestures. They also use custom HTML5 mini-games to deepen engagement through playful gameplay elements. Campaign 1 promotes Coca-Cola Zero Sugar for teens with beach bottle interactions and a kite surfing game. Campaign 2 supports the World Cup with match-ready bottle discovery and a bottle-cap swipe puzzle.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages5

Reading Time13 min

AccessFree to download

Campaign Overview

Ad Formats

Interactive Video with Quick-Time Events

Gamifying the Advertising Video with Quick-Time Events

Mini-game

Campaign 1

Coca-Cola Zero Sugar

Kite Surfing Mini-Game

Campaign 2

Coca-Cola, Official World Cup Sponsor

Pictures’ Mini-Game

About Gameloft Advertising Solutions

Gameloft worked closely with Starcom MediaVest, a Colombian media agency, to create innovative advertising campaigns for Coca-Cola, helping them engage with the interactive mobile audience. The end result was 2 campaigns that each featured 2 different Interactive ad formats. 2 Ad Formats Interactive Video Gamifying the Advertising Video with Quick-Time Events Quick-Time Events (QTE) are context-sensitive on-screen prompts that transform videos into an active experience. Instead of passively experiencing the brand’s message, QTEs invite users to engage with the message and perform gestures to interact with the video and advance the story by successfully completing short tasks. Mini-game Lasting Interaction through Active Engagement Gameloft leverages its 18 years of game development experience, creating high quality custom minigames for brands. The short bursts of fun take the form of HTML5 creatives with custom gameplay elements to emphasize the advertising message! CAMPAIGN 1 Coca-Cola Zero Sugar The first campaign was specially designed to promote Coca-Cola Zero to teenagers. The main goal was to emphasize the idea of enjoying a coke “without any label” to 13-17 year olds with an interactive moment. Interactive Video with Quick-Time events 20% Engagement Rate 150% Completion Rate While a video of fun on the beach played, players were prompted with a number of interactions that involved Coca-Cola bottles, labels, and bottle caps. They would have to perform a simple task and play the game, interacting with the brand message and having fun at the same time. Kite Surfing Mini-Game 31% Engagement Rate 82% Completion Rate Players controlled a kitesurfing making their way down the beach on a tubular wave. Keeping a finger on the screen made the surfer go down the wave while releasing it made them go up. The minigame gives players a fun way to play with the brand’s message, controlling the surfer as they fly up and down waves! CAMPAIGN 2 Coca-Cola, Official World Cup Sponsor As a global sponsor of both the 2018 FIFA World Cup and Colombia’s national team, Coca-Cola wanted to find an innovative way to show the 13-40 year old audience that their brand is strongly connected to the multicultural and international competition and celebration. The World Cup is one of the most powerful events in the world, with a scale that allows the brand to connect to more than 3.2 billion people around the world. Interactive Video with Quick-Time events 25% Engagement Rate 170% Completion Rate The World Cup interactive video showcased Coca-Cola as an integral part to enjoying the game. Players werepresented with the challenge of finding their bottle of Coca-Cola before the beginning of the match and encouraged them to fill up their refrigerator with the refreshing drink. The interaction emphasizes how simply drinking an Original Coca-Cola Zero Sugar makes watching the game even more special. 29% Engagement Rate 81% Completion Rate With a simple swipe of a Coca-Cola bottle cap, players were aligning pictures from the World Cup. The simple action highlights the closeness and union that people from different backgrounds experience during one of the world’s biggest sporting events. Pictures’ Mini-Game About Gameloft Advertising Solutions Gameloft’s internal advertising network provides brands with mobile and gaming expertise to give advertisers unique, high-quality activations available via traditional or programmatic advertising. Contact Us [Gameloft.advertising.contact@gameloft.com](Gameloft.advertising.contact@gameloft.com)

FAQs

What interactive ad formats were used in the two Coca-Cola campaigns?

Each campaign featured two interactive formats: Interactive Video with Quick-Time Events (QTE) and a custom HTML5 mini-game.

How do Quick-Time Events (QTE) change the viewing experience?

QTEs display context-sensitive prompts that require users to perform gestures and complete short tasks, making the video an active interaction instead of passive viewing.

What was the core purpose of Campaign 1 for Coca-Cola Zero Sugar?

It aimed to help 13–17-year-olds enjoy Coca-Cola “without any label” through interactive moments and playful engagements tied to the brand message.

Sep 4, 2026

Uploaded by Dozel