Behaviour of Freelance Tour Guides in Promoting Ijen Crater Packages to French Tourists - Journal of Tourism and Economic Vol. 7 No.1 Jun 2024

Aug 28, 2026

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This study examines the behaviour of French-speaking freelance tour guides in promoting tour packages to Ijen Crater in Banyuwangi, while assessing the effectiveness of the digital marketing strategies they use. A descriptive qualitative approach is applied, drawing on in-depth interviews with 5 freelance tour guides and 5 French tourists. Findings show guides focus on adventure activities and possess strong cultural knowledge, which supports tourist interest. Effective digital marketing increases visits, though technical limitations and limited digital marketing knowledge create major obstacles.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages11

Reading Time28 min

AccessFree to download

Introduction

Tourism context and Ijen Crater background

Blue fire phenomenon and tourist appeal

Role of freelance tour guides

Digital marketing and research gap

JOURNAL OF TOURISM AND ECONOMIC Journal of Tourism and Economic Vol. 7 No.1 Jun 2024, Page 1-11 ISSN: 2622-4631 (print), ISSN: 2622-495X (online) [Email: jurnalapi@gmail.com](Email: jurnalapi@gmail.com) Website: [https://jurnal.stieparapi.ac.id/index.php/jtec/article/view/45](https://jurnal.stieparapi.ac.id/index.php/jtec/article/view/45) DOI: [https://doi.org/10.36594/jtec/pf3ysm77](https://doi.org/10.36594/jtec/pf3ysm77) Behaviour of Freelance Tour Guides in Promoting Ijen Crater Packages to French Tourists I Gusti Putu Bagus Sasrawan Mananda 1, I Wayan Kartimin2 1 Tourism Faculty, Udayana University, Bali, Indonesia 2 Tourism Faculty, Triatma Mulya University, Bali, Indonesia [gusmananda@unud.ac.id](gusmananda@unud.ac.id); [wayan.kartimin@triatmamulya.ac.id](wayan.kartimin@triatmamulya.ac.id) Abstract: This study aims to identify the behavior of French-speaking freelance tour guidesin promoting tour packages to Ijen Crater, Banyuwangi, and measure the effectiveness of the digital marketing strategies used. The research methodology employs a descriptive qualitative approach with primary data sources consisting of in-depth interviews with 5 freelance tour guides and 5 French tourists. The results indicate that freelance tour guides specialize in adventure activities and possess deep cultural knowledge. French tourists are attracted to the "Blue Fire"phenomenon at Ijen Crater, as well as cultural experiences and outdoor activities. Effective digital marketing significantly impacts increasing tourist interest and visits. However, technical constraints and limited knowledge of digital marketing pose major challenges. This study provides significant contributions to the development of more effective and targeted tourism marketing strategies. Keywords: Adventure tourism, blue fire phenomenon, tourist behavior, travel guides, marketing effectiveness Abstrak: Penelitian ini bertujuan untuk mengidentifikasi perilaku pemandu wisata freelance berbahasa Perancis dalam mempromosikan paket wisata ke Kawah Ijen, Banyuwangi, dan mengukur efektivitas strategi pemasaran digital yang digunakan. Metodologi penelitian ini menggunakan pendekatan deskriptif kualitatif dengansumber data primer berupa wawancara mendalam dengan 5 pemandu wisata freelance dan 5 wisatawan Perancis. Hasil penelitian menunjukkan bahwapemandu wisata freelance memiliki spesialisasi dalam kegiatan petualangan dan pengetahuan budaya yang mendalam. Wisatawan Perancis tertarik pada fenomena"Blue Fire" di Kawah Ijen, serta pengalaman budaya dan aktivitas luar ruangan. Pemasaran digital yang efektif sangat berpengaruh dalam meningkatkan minat dan kunjungan wisatawan. Namun, kendala teknis dan keterbatasan pengetahuan dalampemasaran digital menjadi tantangan utama. Penelitian ini memberikan kontribusisignifikan dalam pengembangan strategi pemasaran wisata yang lebih efektif danterarah. Kata Kunci: Wisata petualangan, fenomena api biru, perilaku wisatawan, pemandu wisata, efektivitas pemasaran 1. INTRODUCTION Tourism is one of the economic sectors that significantly contributes to Indonesia's national income (Prabowo, 2009) . Java, as one of the main islands in Indonesia, has a variety of attractive tourist destinations, such as Ijen Crater in Banyuwangi with its diverse culture and history. The Ijen Crater Nature Tourism Park management in Banyuwangi, East Java, reported that during the Christmas 2023 and New Year 2024 holiday period, from December 24, 2023, to January 2, 2024, there were around 15,000 tourist visits, averaging about 1,500 visitors per day. Mount Ijen, also known as Ijen Crater, isone of the active volcanoes located within a conservation area, specifically a nature reserve. It has an elevation of 2,443 meters above sea level, with caldera walls reaching heights of 300-500 meters. The volcano has erupted four times in the years 1796, 1817, 1913, and 1936. Mount Ijen consists of the Ijen crater and its plateau. The Ijen crater is

FAQs

What is the main objective of the study?

To identify the behaviour of French-speaking freelance tour guides in promoting Ijen Crater tour packages and to measure the effectiveness of their digital marketing strategies.

How is the research conducted?

It uses a descriptive qualitative method with in-depth interviews as primary data from 5 freelance tour guides and 5 French tourists.

What attracts French tourists to Ijen Crater?

French tourists are drawn to the blue fire phenomenon, along with cultural experiences and outdoor activities.

Aug 28, 2026

Uploaded by Gelato