An Investigation of the Corporate TQM Practices and Corresponding Results in Pakistani Perspective - Implications for Business Education

Oct 15, 2026

The study investigates corporate total quality management (TQM) practices and their corresponding results achieved by Lahore, Pakistan’s corporate sector firms, with implications for business schools offering TQM courses. Leadership, resource management, performance measurement and feedback, continuous improvement, supplier quality management, education and training, work environment and culture, and customer satisfaction are analyzed as sub-scales. Data from corporate managers are analyzed using descriptive and inferential statistics. Results show high to very high TQM practice levels and align TQM outcomes with prioritized sub-scales, guiding recommendations for corporate success and course design responses.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages27

Reading Time1 h 8 min

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An Investigation of the Corporate TQM Practices and Corresponding Results in Pakistani Perspective: Implications for Business Education Shaukat Ali Raza * Abir Hassan Naqvi** Sajjad Ali Gill*** Abstract The purpose of the study was to investigate the corporate total quality management practices and corresponding results achieved by corporate sector firms of Lahore, Pakistan with implications for the business schools offering TQM courses. The variables studied include leadership, resource management, performance measurement and feedback, continuous improvement, supplier quality management, education and training, work environment and culture, and customer satisfaction as sub-scales and corresponding results achieved by these firms as a consequence of such practices. The data were collected from corporate managers through an adapted instrument and descriptive and inferential statistics were employed. The findings reflected a high to very high level of TQM practices carried out by the companies participating in the study and their corresponding TQM results whereas the sub-scales are rated by corporate managers as customer satisfaction, continuous improvement, leadership, resources management, supplier quality management, education and training, work environment and culture, performance measurement and feedback, in their order of preference. The results indicated that the corporate sector needs to work on incorporating the highest level of TQM practices for maximum corporate success and the business schools offering TQM courses also need to respond the consequences of these findings. Keywords: Corporate sector, Total quality management (TQM), TQM practices, TQM results *Associate Professor/Chairperson, Department of Business Education, Institute of Education and Research, University of the Punjab, Lahore. E-mail: [shaukat.ier@pu.edu.pk](shaukat.ier@pu.edu.pk) **PhD Scholar, University of Lahore. ***Assistant Professor, Department of Sports Sciences & Physical Education, University of the Punjab, Lahore Introduction & Background Corporate managers have always been struggling for continuous improvement of their operating activities for operational efficiency and effectiveness. For this purpose, they have been trying various managerial approaches that could lead to achieve operational goals and TQM, obviously, is one of such initiatives. Total Quality Management (TQM) has emerged as a management approach based upon guiding principles or core concepts that demonstrate the way organizations are supposed to plan and execute operations for achieving high performance (Eriksson & Garvare, 2005; Bou-Llusar, Escring-Tena, Roca-Punig, & Beltran-Martin, 2009) in terms of their goals. Corporations are implementing TQM principles and guidelines and the world is witnessing its consequences especially in the form of high achievements of Japanese companies through strong cultural development and the recent global market capture by the Chinese and Malaysian firms as a reflection of better product quality and cost effectiveness. Pakistan is a developing economy under constant operational and market threats. Whether Pakistani firms could benefit from worldly set TQM precedents, is a matter of investigation. This study was, therefore, designed to investigate this issue and pursue the following objectives 1. Explore the total quality management practices of the corporate sector firms in Lahore, Pakistan, in terms of leadership, resource management, performance measurement and feedback, continuous improvement, supplier quality management, education and training, work environment and culture, and customer satisfaction as sub-scales. 2. Explore the corresponding results of total quality management practices of Pakistani corporate sector. 3. Investigate the relationship of total quality management practices of Pakistani corporate sector and the corresponding results of such initiatives with implications for the business schools

FAQs

What is the purpose of the study?

To investigate corporate TQM practices and the corresponding results achieved by firms in Lahore, Pakistan, and to derive implications for business schools offering TQM courses.

Which TQM practice areas are studied in this research?

Leadership, resource management, performance measurement and feedback, continuous improvement, supplier quality management, education and training, work environment and culture, and customer satisfaction are included as sub-scales.

How were the data collected and analyzed?

Data were collected from corporate managers using an adapted instrument, and descriptive plus inferential statistics were used to analyze the responses.

Oct 15, 2026

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