American Society on Aging (ASA) Case Study - NetForum + Freestone integration

Sep 24, 2026

Case study detailing how the American Society on Aging (ASA) improved member and non-member engagement through integrated NetForum and Freestone systems. ASA faced frustrations with prior AMS and LMS platforms that did not communicate, creating data silos and limiting even basic tasks like renewing memberships without spreadsheets. By adopting a unified product family, ASA enabled native integration, streamlined data syncing and certification tracking, and accelerated LMS go-live ahead of a key webinar date. Results highlight easier workflows for a lean staff and progress toward engagement and pricing goals.

LanguageEnglish

CategoryHealthcare

FormatPDF

Pages2

Reading Time5 min

AccessFree to download

CASE STUDY

Background and goals

Challenges

Solutions

Summary

Results

About American Society on Aging (ASA)

CASE STUDY American Society on Aging (ASA) New insights into member and non-member behaviorsand engagement NetForum + Freestone integration syncs learning enrollment and credits American Society on Aging finds the perfect AMS + LMS match to reach their goals Since 1954, ASA has developed and led the largest, most diverse community of American professionals working in aging. As a result, ASA has become the go-to source to cultivate leadership, advance knowledge, and strengthen the skills of its members and others who work with and on behalf of older adults. ASA sees its responsibility as a leader in advocating for the necessary change to address issues in aging. ASA was disappointed and frustrated that its previous software systems—association management software (AMS) and learning management software (LMS) didn’t integrate—describing the situation as a “nightmare of data” that ultimately couldn’t communicate. Additionally, with over 5,000 members and multiple membership types, ASA needed a strong data management system and customer relationship management (CRM) platform. ASA believes it has found the right software fit in NetForum, with native integration with Freestone LMS. ASA chose to stay in the same family of products to scale its organization, launch its goals, and make its dreams come true. Intuitive and user-friendly systems enable staff to perform daily tasks with ease and efficiency Solutions “Taking data out of a system that was not a true CRM and mapping it to a real CRM was difficult, but it was a beneficial process from our perspective. The NetForum and Freestone teams came together to give staff hope that our dreams could come true.” Jacquelyn J. Bennett Chief Operating Officer & Chief of Staff American Society on Aging Summary With a staff of 12 and no internal IT, everyone at ASA shares responsibility for the platforms, owning the organization’s data, and the use of efficient processes. ASA chose NetForum and its optimized adoption, which provided ASA with a templated implementation and outof-the-box modules to onboard within five months. The organization wanted to stay within the same family for its Challenges With ASA’s previous software systems, the platforms didn’t speak to each other and the simplest of things like easily renewing a member couldn’t be accomplished. There were huge limitations on what the systems could do versus what ASA staff needed the platforms to do. ASA staff found the old technology to be very limiting which resulted in a dozen spreadsheets. native integration features for syncing data and tracking certification and credits, so ASA chose Freestone learning management system because the platform exceeded the organization’s LMS needs. ASA staff are excited to see where these platforms take them in the future. Results After selecting NetForum and Freestone, the LMS implementation had to go quickly due to an important webinar date. The Freestone implementation team met the deadline and with the NetForum optimized implementation, the AMS platform was up and running quickly after. While still early in the relationship, the promise of the native integration of NetForum and Freestone to make it easy for ASA to hit member engagement goals, converting non-members into members through ASA webinars, and develop new pricing strategies for their products is encouraging. Thus far, ASA is greatly pleased with the ease and user-friendliness of NetForum and Freestone. ASA regularly hosts webinars with 1,000+ attendees. With their limited tech stack, it was difficult to further engage and convert those non-member attendees into members. ASA staff knew they needed new technology to advance their goals, so they chose NetForum and Freestone. “Since adopting NetForum, ASA staff can dream a little bit more. These things can really come true. Organizing our virtual learning offerings under one umbrella, segmenting them between members and non-members, being

FAQs

What problem did ASA face with its previous AMS and LMS systems?

ASA’s earlier association and learning platforms did not integrate, causing data to remain in silos and making basic tasks difficult. The situation limited what staff could do and led to managing work through spreadsheets.

What software combination did ASA choose and why?

ASA chose NetForum with native integration to the Freestone LMS. It aimed to stay within the same product family to scale operations and better support learning enrollment, credits, and certification tracking.

What results did ASA achieve after adopting NetForum and Freestone?

The Freestone implementation met an urgent webinar deadline, and the NetForum-optimized deployment enabled the AMS platform to run quickly afterward. ASA reported improved ease and user-friendliness, supporting webinar-driven conversion of non-members and engagement goals.

Sep 24, 2026

Uploaded by percent12345