Advances in Language and Literary Studies - ISSN 2203-4714 - Developing an English training course for local wisdom inheritance of one village one product in Thailand

Oct 15, 2026

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The study develops an English training course to support local wisdom inheritance through One Tambon (Village) One Product (OTOP) in Amphawa district, Samut Songkhram province. It compares participants’ English achievement before and after training, examines learners’ performance in vocabulary and communication about making Thai coconut palm sugar, and determines satisfaction with the course. Ten OTOP entrepreneurs participated, using questionnaires, achievement tests, performance evaluation, and content analysis with percentage and mean-based statistics.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages10

Reading Time25 min

AccessFree to download

Abstract

Introduction

Background: Thailand 4.0 and English communication

Local context: Samut Songkhram and Amphawa

Target occupation: Thai coconut palm sugar and OTOP

Advances in Language and Literary Studies ISSN: 2203-4714 [www.alls.aiac.org.au](www.alls.aiac.org.au) | Developing an English training course for local wisdom inheritance of one village one product in Thailand
Kannaphat Nithitwaraphakun*
Department of English, Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University, Bangkok, Thailand Corresponding Author: Kannaphat Nithitwaraphakun, [E-mail: k_kannaphat@hotmail.com](E-mail: k_kannaphat@hotmail.com) | | | --- | --- | | ARTICLE INFO
Article history | ABSTRACT
The purposes of this study were to 1) develop an English training course for local wisdom | | Received: September 26, 2020 | inheritance of One Tambon (Village) One Product (OTOP) in Amphawa district, Samut | | Accepted: November 17, 2020 | Songkhram province, 2) compare the English achievement results of the participants before and | | Published: December 31, 2020 | after the English language training 3) study learners’English performance, including vocabulary | | Volume: 11 Issue: 6 | and the communication about process of making Thai coconut palm sugar presentation with | | Advance access: December 2020 | determine criteria, and 4) study learners’ satisfaction with the training course. The sample participants were 10 OTOP entrepreneurs in Amphawa District, Samut Songkhram Province who were selected by voluntary selection and they were interested and applied for the training | | Conflicts of interest: None | course and all of them hold a bachelor degree. The research instruments were questionnaire | | Funding: None | assessing learners’ training needs, an academic achievement test, a performance evaluation | | Key words:
Curriculum Development,
English Training Course for Local Wisdom Inheritance of One Tambon (Village) One Product (OTOP) | form, and a satisfaction assessment form. The statistics for data analysis were percentage, mean, standard deviation and content analysis. The findings were as follows: 1) The developed an English course for Local Wisdom Inheritance of One Tambon (Village) One Product (OTOP) in Amphawa District, Samut Songkhram Province contains 9 components including conception of curriculum, principles, objectives, structures, activities, duration, teaching materials, evaluation and assessment, and expected outcomes, 2) the average scores from English achievement test after using the curriculum in English training course was higher than before testing. 3) learners’English performance, including vocabulary and the communication about process of making Thai coconut palm sugar presentation, was at the high level (83.33%) which was higher than determine criteria, and 4) learners’satisfaction with the English training course was at the highest level ( X = 4.70) . | INTRODUCTION Today, Thai society has transformed into a fully digital society, so the economic activities are rapid and highly competitive. People have access to a vast amount of online data and the leads to the change in characteristics of personnel and workforce. When the government announced the “Thailand 4.0” policy, with a goal to bring Thai people out of the trap of middle income into and become a country that most people have high income by using social and economic innovation, as well as development of human resources to drive the progress of the country (Saowalak, 2016), education and domestic personnel development, especially in communication by using English language, has become an important tool for improving the quality of human resource in Thailand, in order to make our labour force a significant mechanism for development of national economics and society toward regional and global level.“English” is defined as “the world’s language” and it is clearly stated in ASEAN Charter Item 38 that “the working language of ASEAN shall be English.” This is why public sector, private sector and social enterprises in service and tourism industry, including local level, place much importance on en

FAQs

What is the main purpose of the study?

To develop an English training course supporting local wisdom inheritance via OTOP in Amphawa district, and evaluate its educational impact and learner satisfaction.

How were participants selected and who took part in the training?

Ten OTOP entrepreneurs from Amphawa District, Samut Songkhram Province were selected through voluntary selection and interested enrollment.

What outcomes were measured after the course?

English achievement results, learners’ English performance (vocabulary and communication about making Thai coconut palm sugar), and learners’ satisfaction with the training course.

Oct 15, 2026

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