A Compilation of News and Notes of THE AMERICAN ASSOCIATION OF FUN D-RAISING COUNSEL - Fund-Raising - SEP 2-58 - No.14 - Vol.4

Sep 21, 2026

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Compilation of news and notes related to fund-raising, centered on the American Association for Fund-Raising Counsel. Includes a quoted address by Walter G. Barlow outlining communication principles for motivating donors: benefit to others, simplicity, proof through demonstration, and repetition of simple themes. Reports corporate giving distributions by recipient types and provides national hospital survey statistics, alongside sections covering religious construction, donor allocations, congressional recommendations, and specific fund-raising devices and education-related contributions.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages4

Reading Time10 min

AccessFree to download

QUOTE

CORPORATE_GIVING

WHERE THE MONEY GOES

CONGRESSIONAL RECOMMENDATION

FUND-RAISING DEVICE

Eor_Education

# A Compilation of News and Notes of THE AMERICAN ASSOCIATI0N 0F FUN D-RAISING C0UNSEL Related to Fund-Raising SEP 2-58 No.14 Vol.4 September 2,1958 QUOTE Walter G.Barlow,Executive Vice President of Opinion Research Cor-poration,speaking before The National Society for Crippled Children and Adults,said in part: 'If you a sked us for the communication principles which explain how ideasget across to people and motivate them,here are the one s our researchwould support. "First of all,there is the principle of benefit to the other persons....what does participating in this movement,giving money to this organization,mean to the individuals involved...Constant ways and means need to befound.。。to dramatize what supporting this organization can mean per-sonally to the individual whose support you are seeking... "The second one is the principle of simplicity ....。if you get your ideasexpressed directly rather than indirectly,you will find that you have asecond point working for you. 'The third principle is one of proof or demonstration...the more youdemonstrate what you are saying and doing,the more believable it isto other people. "Finally,there is the principle of repetition.Settle on simple themesand ideas and find a way to pound away at them over and over again." # CORPORATE_GIVING National Industrial Conference Board study of charitable contributions,made by 180 major business concerns in 1955,reports they gave a total of$38,300,000. Major portion -40.1 per cent -went to social welfare。Educational in-stitutions received 31.2 per cent;Medicine and Health received 10.6 per cent;Groups devoted to 1'The American Way"received 2.1 per cent;and religiouscauses only。5 per cent. The major increase in giving over previous years was for Education. 163 companies reported their total earnings and these companies madecontributions which averaged.7 per cent of their total income before taxesin 1955.Contributions ranged from .1 per cent in some companies to 9.1 per cent in one firm. Twelfth annual hospital survey of the American Ho spital As sociation reports 6,818 ho spitals in the Continental United States,of which 52 per cent were voluntaryho spitals. Total beds were 1,558,691,29 per cent in voluntary hospitals. Nearly 23 million patients were admitted to the hospitals during the year,and 1.5 million employes shared in their care. In an average day,1。3 million persons were hospitalized and 10,244 babies wereborn in hospitals. In terms of service provided,general hospitals constituted 81.3 per cent of allho spitals;psychiatric 7.3 per cent;tube rculosis 4.5 per cent;other types 6.9 per cent.However,general hospitals and psychiatric hospitals each furnished 45.5 per cent ofthe Nation's hospital beds. Voluntary hospitals reported assets of $6.5 billion and proprietary hospitals$371 million.State and local governmental ho spitals had assets over $5 billion. Thirty-four new voluntary short-term general and other special hospitals werereported,bringing the total to 3,209 with 412,000 beds,assets of $6,505,000,000,and 15,374,000 admissions. Cost per patient day in voluntary short-term general and special hospitals was $26.81-an increase of 7 per cent over 1956。At the same time,income per patient increased 5-1/2 per cent to $27。75 per day. NEW RELIGIOUS CONST RU CTION in the first six months of 1958 was valued at $389 million -a decrease of 3 per centover the $400 million valuation in the same months of 1957。 Private educational construction was valued at $257million,compared with$247 million in 1957-a 4 per cent increase. Private hospital and institutional construction was valued at $303 million -a 33 per cent increase over the $227 million valuation in 1957. # WHERE THE MONE Y GOE S United Community Funds and Councils report 1958 appropriationsto agencies(exclusive of Red Cross and five major health appeals)in 109 cities,which included hospitals intheir fund and raised $151,0

FAQs

What communication principles are recommended for motivating people to donate?

The quote lists four principles: benefit to the other persons, simplicity in expressing ideas directly, proof or demonstration to increase believability, and repetition of simple themes and ideas.

How is corporate charitable giving reported in the compilation?

It reports a 1955 study by major business concerns and breaks contributions into categories such as social welfare, educational institutions, medicine and health, and religious causes.

What guidance does the congressional recommendation provide about veterans' fund-raising?

After hearings, the committee recommends tighter federal control, full public reports, and a requirement that 50% of income must go to the stated purpose of the appeal.

Sep 21, 2026

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