$100M Leads Volume II How to Get Strangers To Want To Buy Your Stuff

Jul 16, 2026

109

Upload by Jiven

Guiding principles and a structured framework for acquiring customers by combining compelling offers with targeted lead generation. The book outlines how to move from understanding leads to executing outreach methods including warm outreach, free content, goodwill, cold outreach, and paid advertising, then converting leads into customers via referrals, employees, agencies, affiliates, and partners.

LanguageEnglish

CategoryResearch & Report

FormatPDF

Pages385

Reading Time16 h 10 min

AccessFree to download

Acquisition .com Volume II $100M Leads How to Get Strangers To Want To Buy Your Stuff Alex Hormozi Copyright © 2023 by Alex Hormozi All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief questions embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher at the address below. [Acquisition.com](Acquisition.com) 7710 N FM 620, Building 13C, Suite 100, Austin, Texas 78726 Guiding Principles Do more. Thank Yous To Trevor: Thank you for your true friendship. Thank you for your tireless effort to extract the ideas out of my head. And, for your continued support in slaying the nihilism monster. People say you are lucky if you have one real friend in your entire life. Thank you for being the best friend a man could ask for. To Leila: Even though Lady Gaga said it first, it doesn’t make it any less true. “You found the light in me that I couldn’t find. The part of me that’s you will never die.” Table of Contents Section I: Start Here How I Got Here The Problem This Book Solves Section II: Get Understanding Leads Alone Aren’t Enough Engage Your Leads: Offers and Lead Magnets Section III: Get Leads \#1 Warm Outreach \#2 Post Free Content Part I \#2 Post Free Content Part II Free Goodwill \#3 Cold Outreach \#4 Run Paid Ads Part I: Making An Ad \#4 Run Paid Ads Part II: Money Stuff Core Four On Steroids: More Better New Section IV: Get Lead Getters \#1 Customer Referrals-Word of Mouth \#2 Employees \#3 Agencies \#4 Affiliates and Partners Section IV Conclusion: Get Lead Getters Section V: Get Started Advertising in Real Life: Open To Goal The Roadmap-Putting it All Together A Decade in a Page Free Goodies: Calls To Action Section I: Start Here “It’s hard to be poor with leads bangin’ down your door” - Hormozi family jingle You have to sell stuff to make money. It seems simple enough, but everyone tries to skip to the ‘make money’ part. It doesn’t work. I tried. You need all the pieces. You need the stuff to sell-an offer. You need people to sell it to-leads. Then you gotta get those people to buy it-sales. Once you put all those in place, then you can make money. My first book, $100M Offers, covers the first step and gives you the stuff. It answers the age old question “What should I sell?.”Answer-an offer so good people feel stupid saying no. But strangers can only buy your stuff if they know you exist. This takes leads.“Leads” mean a lot of different things to a lot of different people. But most agree that they’re the first step to getting more customers. In simpler terms, it means they’ve got the problem to solve and the money to spend. If you’re re

Jul 16, 2026

109

Upload by Jiven