[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-239296-105":3,"detail-sidebar-cat-1-en-105":80,"doc-detail-239296-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":73,"head_meta":75,"extra_data":77,"updated_unix":79},105,"en","zurich-digital-marketing-webinars-broker-website-tips","Zurich - Digital Marketing Webinars - Broker - Website Tips","","This document outlines digital marketing webinar content for brokers, focusing on website best practices. It details the importance of an online presence, various website options, and essential setup considerations. Key topics include website structure (architecture), page layout, mobile responsiveness, page loading speed, and optimizing customer contact methods. The webinar also covers the effective use of video and imagery, along with embedding tools. The primary objective is to educate brokers on why having a website is crucial, explore common website types, and highlight critical factors for website success. With 9 out of 10 people online, customers increasingly rely on the internet to verify reputations, find contact details, and explore services offered by businesses like Zurich Insurance Company. The agenda includes discovering the necessity of an online presence, differentiating between website options, guidance on setting up a website, and structuring its architecture. It further delves into page layout, speed, mobile-friendliness, and enhancing customer communication channels through video and imagery.",{"@graph":14,"@context":72},[15,34,55],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/general/","General",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/zurich-digital-marketing-webinars-broker-website-tips/239296/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/zurich-digital-marketing-webinars-broker-website-tips/239296.png","ImageObject",442,249,{"name":42,"@type":43},"Emma Wilson","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-09-20","2026-09-11",true,{"@type":52,"interactionType":53,"userInteractionCount":26},"InteractionCounter",{"@type":54},"ViewAction",{"@type":56,"mainEntity":57},"FAQPage",[58,64,68],{"name":59,"@type":60,"acceptedAnswer":61},"What is the main purpose of these digital marketing webinars for brokers?","Question",{"text":62,"@type":63},"The webinars aim to educate brokers on the importance of an online presence and provide practical tips for creating and optimizing websites.","Answer",{"name":65,"@type":60,"acceptedAnswer":66},"According to the document, what percentage of people are online?",{"text":67,"@type":63},"The document states that 9 out of 10 people are online, highlighting the significant reach of the internet.",{"name":69,"@type":60,"acceptedAnswer":70},"What are the key considerations for setting up a website discussed in the document?",{"text":71,"@type":63},"Key considerations include website structure, page layout, page speed, mobile-friendliness, and making it easy for customers to contact the business.","https://schema.org",{"og:url":32,"og:type":74,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":76,"canonical":32},"index,follow",{"doc_id":78,"site_id":7},239296,1789146877,{"code":4,"msg":81,"data":82},"success",[83,88,93,98,103,108,113,118,123],{"id":84,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},11,"Presentations",90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":4,"slug":125},158,"general-158",{"code":4,"msg":81,"data":127},{"doc_id":78,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":124,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":26,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":135,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":79,"read_time":104},3848291630094,"https://eur-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Website Tips  \nAGENDA  \nZurich Insurance Company  \nAgenda  \n􀁸 Discovering if you need an online presence  \n􀁸 Different website options  \n􀁸 Setting up a website  \n􀁸 How to build a website structure (Architecture)  \n􀁸 Page layout, page speed & mobile friendliness  \n􀁸 Making it easy for customers to contact you  \n􀁸 Using video & imagery and embedding tools  \n© Zurich Insurance Company Ltd  \nOBJECTIVES  \n© Zurich Insurance Company Ltd  \nObjectives  \n􀁸 Understand the importance of a website  \n􀁸 Learn about some common types of website  \n􀁸 Learn about some key considerations for a website  \nDO I NEED AN ONLINE PRESENCE?  \nLtd  \n© Zurich Insurance Company Ltd  \n9 out of 10 people are online  \n© Zurich Insurance Company Ltd  \nCustomers will look for you online  \n© Zurich Insurance Company Ltd  \nCustomers will look for you online  \n© Zurich Insurance Company Ltd  \nWhy do people look for you online?  \n􀁸 Verify your reputation  \n􀁸 Look to contact you through your website  \n􀁸 Look for your contact details  \n􀁸 See what services you have to offer","cbCaijNtAtLkmlYd","https://ap.wps.com/l/cbCaijNtAtLkmlYd","pdf",2956215,47,"English","# Website Tips\n# AGENDA\n## Zurich Insurance Company\n## Agenda\n## OBJECTIVES\n### Objectives\n# DO I NEED AN ONLINE PRESENCE?\n## Why do people look for you online?","[{\"question\":\"What is the main purpose of these digital marketing webinars for brokers?\",\"answer\":\"The webinars aim to educate brokers on the importance of an online presence and provide practical tips for creating and optimizing websites.\"},{\"question\":\"According to the document, what percentage of people are online?\",\"answer\":\"The document states that 9 out of 10 people are online, highlighting the significant reach of the internet.\"},{\"question\":\"What are the key considerations for setting up a website discussed in the document?\",\"answer\":\"Key considerations include website structure, page layout, page speed, mobile-friendliness, and making it easy for customers to contact the business.\"}]","Zurich - Digital Marketing Webinars - Broker - Website Tips | PDF"]