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Chicago; Part-time wedding and portrait photographer for 5 years  \nConnected with the emotions that photography captures  \nStrong network both in person and online  \nWants to provide her clients’ a professional, seamless experience  \nDesires to save time and money  \nHas a free Wix website; uses Facebook and Instagram to gain new clients; proofs with clients in person  \nZENFOLIO OPPORTUNITIES  \nOffers a breadth of features that are  \nvaluable and fill a need for photographers Photographer Central-large network, but not clearly connected with Zenfolio  \nOne on one support is a delightful experience  \nMove users beyond an interaction with the product to a “transformation”  \n5  \nKATIE’S EXPERIENCE  \nINITIAL EXPOSURE  \nSocial media ads (Pinterest and  \nInstagram) contain informational content that is interesting to Katie Word of mouth referrals:  \nHears about Zenfolio from other photographers on instagram and photography club and decides to check it out on her phone  \nSPEAK TO HER PASSIONS  \n“E-commerce” may not resonate with Katie as her goal.  \n“Spend more time taking photos and less time managing your business.”  \n“Showcase your photography to current and future clients”  \nThe ‘features’ page could be the homepage.  \n8  \nDISCOVERS ZENFOLIO & EXPLORES  \nBegins checking out other photographers’ pages through Zenfolio  \n- Quick scroll through format (Pinterest style)  \n- Engages Katie’s interest in photography while exposing her to the features and layout options for Zenfolio  \n- Encourages a sense of connection  \n- Helps Katie see what her current and prospective clients’ would experience from her Zenfolio page  \n9  \nBEGINS THE SIGNUP PROCESS  \nAfter liking a few photos, she is asked for email or Facebook details to connect with other photographers.  \nThis also starts her actual account and utilizes her existing professional photos from Instagram/Facebook.  \n10","cbCaip8wbpP4Tczp","https://ap.wps.com/l/cbCaip8wbpP4Tczp","pdf",1713182,34,"English","# Problem statement\n# Persona description\n# Positives/Opportunities\n# Walk through the new experience\n# Business Rationale\n# Summary of Recommendations\n# Next Steps\n# Appendix","[{\"question\":\"What is the primary success metric for the Zenfolio sign-up experience?\",\"answer\":\"The metric for success is an increase in signups.\"},{\"question\":\"Who is the main persona used to guide the UX direction?\",\"answer\":\"The persona is Katie Webb, a part-time wedding and portrait photographer who wants a professional, seamless client experience.\"},{\"question\":\"How does Katie’s journey begin before she starts signing up?\",\"answer\":\"She first encounters Zenfolio through social media ads and word-of-mouth from other photographers, then explores Zenfolio from her phone before beginning the signup process.\"}]","Zenfolio Sign-up & Beyond - Bentley University UX Leadership and Management - December 2017 | PDF",1790241238]