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Setting Up Your Year-End Campaign ........................... 2  \nA. PREP YOURSELF..................................................................... 2  \nB. PREP YOUR DONORS! ............................................................ 3  \nCHECKLIST: HOW WARMED UP ARE YOUR DONORS? .......................... 4  \nHOW TO ORGANIZE YOUR DONOR THANKATHON ................................. 6  \nII. Ten Steps to Create Your Year End Fundraising Plan 9  \nA SAMPLE MULTIPLE CHANNEL CAMPAIGN .......................................... 11  \nGAIL’S FAVORITE YEAR-END COMMUNICATIONS CHANNEL .............. 13  \nYEAR END SEQUENCE WORKSHEET ..................................................... 16  \n3. Break Your List into Segments to Create Customized Appeals . 18  \nSAMPLE SEGMENTED CAMPAIGN .......................................................... 18  \nOTHER WAYS TO SEGMENT YOUR DONORS........................................ 21  \n4. Create an Emotional Hook To Open Your Donors’ Hearts . 22  \nDYNAMITE MARKETING CONCEPT ......................................................... 22  \nHOW TO TALK ABOUT THE RECESSION ................................................ 24  \n5.Create A Dynamite Appeal Package To Get Your Donors’Attention....................................................................................... 26  \nHOW TO GET THE DONOR TO OPEN YOUR LETTER ............................ 26  \nSECRETS TO A DYNAMITE FUNDRAISING LETTER .............................. 28  \nCHECKLIST FOR AN EASY TO READ LETTER ........................................ 30  \nTHE MOST IMPORTANT WORD IN YOUR YEAR-END LETTER ............. 31  \n7 TIPS FOR A GREAT YEAR-END APPEAL LETTER ............................... 32  \nADD CREDIBILITY TO YOUR YEAR-END APPEAL .................................. 34  \n6. Make Over Your Web Home Page to Showcase Your Case For Support......................................................................................... 36  \nTOP 10 THINGS DONORS WANT FROM YOUR WEB SITE .................... 36  \n7. Streamline Your Web Donation Process To Make it Easy To Give............................................................................................... 38  \n8. Organize Your Followups To Remind Your Donors............ 40  \nFOLLOWUP YOUR LETTER WITH EMAILS .............................................. 40  \nAPPROACH NON-DONORS WITH EMAIL FOLLOWUPS ......................... 41  \nACTIVATE YOUR BOARD MEMBERS FOR FOLLOWUP ......................... 42  \n9. Set up Thank You Processes to Keep Your Donors On Board...................................................................................................... 43  \n10. Plan Your Evaluation So You Can Measure Your Results 44  \nTop 10 Ways to Screw up Your Year-End Fundraising  \nCampaign .......................................................................... 45  \nYEAR-END FUNDRAISING WORKBOOK  \nIf your organization needs to raise as much money as possible this year end, this YEAR-END FUNDRAISING WORKBOOK will help you improve your bottom line at a critically important time of year.  \nIf you follow the strategies and checklists in this Workbook, you’ll be able to create the perfect profitable year-end fundraising campaign.  \nI’ve pulled together up-to-the-minute fundraising strategies from all my reading and research, and organized them into a step-by-step plan to launch a killer yearend campaign.  \nIn some places, I’ve identified the experts who recommended the strategies, but in most case, I have compiled several people’s comments together.  \nBecause, surprise – all the experts always mention certain key strategies. The difference is in the twist, the timing, and the application of these tactics.  \nSo you may think some of these strategi","cbCaih8RTyZkXB4g","https://ap.wps.com/l/cbCaih8RTyZkXB4g","pdf",671717,49,"English","# I. Setting Up Your Year-End Campaign\n## A. Prep Yourself\n## B. Prep Your Donors\n# II. Ten Steps to Create Your Year End Fundraising Plan\n## Break Your List into Segments to Create Customized Appeals\n## Create an Emotional Hook To Open Your Donors’ Hearts\n## Create a Dynamite Appeal Package\n## Make Over Your Web Home Page\n## Streamline Your Web Donation Process\n## Organize Your Followups\n## Set up Thank You Processes\n## Plan Your Evaluation","[{\"question\":\"How should a fundraiser prepare their mindset before starting the campaign?\",\"answer\":\"Get your attitude straight and focus on urgency. The workbook emphasizes that the most compelling advice is to “JUST ASK” and promote the cause confidently and consistently.\"},{\"question\":\"What does “warming up donors” involve before making the ask?\",\"answer\":\"Prepare donors ahead of the appeal so they are ready to respond. It includes assessing how warmed up donors are and organizing donor appreciation activities like a donor thankathon.\"},{\"question\":\"Which steps help increase donor responses after the initial letter or appeal?\",\"answer\":\"Follow up with emails after the letter, segment and tailor appeals, and activate board members for follow-up. The guide also stresses setting up thank-you processes and planning evaluation to measure results.\"}]","Year-End Fundraising Workbook - Implementation Workbook - Craft Your Best Year-End Fundraising Campaign Yet | PDF",1789527975]