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He set up Hadley Creative Marketing in 2000, and has since worked with clients across the country, in theatre, dance, music, film, visual arts, and literature. He is a specialist in strategic audience development and marketing planning.  \nACW is committed to making information available in large print, Braille and on audiotape and will endeavour to provide information in languages other than Welsh or English on request.  \nSECTION 1: INTRODUCTION  \n• About this guide 3  \n• What is marketing? 3  \nSECTION 2: TEMPLATE FOR  \nMARKETING PLANNING 4  \nSECTION 3: MAKING A MARKETING PLAN  \n• Where are you now? 5  \n• Objectives 8  \n• Choosing target audiences 9  \n• Choosing the right benefit for the target 11  \n• Taking action 16  \n• Research 24  \n• Monitoring and evaluation 25  \nSECTION 4: FURTHER INFORMATION  \n• Contact organisations 27  \n• Glossary of terms 28  \n• Further reading 30  \nThe wealth of artistic endeavour across Wales would count for little without an audience. As arts venues develop and as new ones open the task of growing and developing audiences assumes ever greater importance. Marketing is key.  \nSuccessful marketing is also a crucial contribution to creating sustainable organisations – building audiences for the long term rather than relying on event-by-event fixes.  \nThis publication, produced with our colleagues at the Scottish Arts Council, will help demystify the process, encouraging arts marketers to invest their time and resources to maximum effect. Marketing is often considered a dark art but in reality it is a logical process that complements the creation of the artistic product.  \nBOOST recognises that within arts organisations many people often juggle a wide range of tasks. As a result its approach is methodical and is intended to complement other areas of business planning.  \nIt provides a practical guide to developing strategic marketing plans, rooted in examples of good practice that have already proved successful in many arts organisations. It also refers to other publications that offer more detailed, tactical advice on publicity and promotion.  \nWe hope it boosts your performance.  \nPeter Tyndall  \nChief Executive  \nThe Arts Council of Wales  \n2  \nAbout this guide  \nWhat this guide can help you achieve  \nThis guide will help you make a marketing plan. It is intended for people with little time on their hands, who want to make a good job of marketing planning. It is often the case that effort is spent on learning, rather than doing. However, this guide includes a template for you to write your own marketing plan, and the rest of the guide supplies the most important information you need to complete this template. It will help you through the main steps of the process, so you can be sure that you have all the most important elements in place.  \nYou don’t need to be a professional marketer to use this guide. Just follow the steps in the template.  \nWhat are the benefits of marketing planning?  \nEfficient marketing can help increase your audience numbers, boost your income, and raise your audience’s level of appreciation of your work. Thinking about the needs of potential audiences can bea stimulus to radical thinking and, combined with other areas of expertise within your organisation, will lead to creative and beneficial organisational change.  \nWhat is marketing?  \nMarketing  \nMarketing is about understanding your potential audience’s needs and wants, and then building on that understanding to persuade them to engage with your ","cbCaiaX7vHMVuyDM","https://ap.wps.com/l/cbCaiaX7vHMVuyDM","pdf",1129075,20,"English","# Section 1: Introduction\n## About this guide\n## What is marketing?\n# Section 2: Template for Marketing Planning\n# Section 3: Making a Marketing Plan\n## Where are you now?\n## Objectives\n## Choosing target audiences\n## Choosing the right benefit for the target\n## Taking action\n## Research\n## Monitoring and evaluation\n# Section 4: Further Information\n## Contact organisations\n## Glossary of terms\n## Further reading","[{\"question\":\"Who is this guide intended for?\",\"answer\":\"It is intended for people with little time who want to make a good job of marketing planning, including those who don’t need to be professional marketers.\"},{\"question\":\"How does the guide explain the difference between marketing and publicity?\",\"answer\":\"Marketing is mainly thinking and planning for engagement, while publicity is a set of tasks done as a result of marketing planning, such as designing and distributing materials and seeking press coverage.\"},{\"question\":\"What steps are included in making a marketing plan?\",\"answer\":\"The guide moves through where you are now, setting objectives, choosing target audiences and the right benefits, taking action, conducting research, and then monitoring and evaluation.\"}]","Writing Your Marketing Action Plan - Revised Edition | PDF",1790096635]