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Why? It reveals not only your personal brand, but your work ethic and your attention to detail.  \nTaking the time to develop a well written and tailored cover letter shows the employer that you are serious about working for them. This is where you make your pitch to the employer by summarizing your skills and experiences that make you the best fit for the job , and express your passion for the job and the company.  \nCRAFT YOUR BRAND STATEMENT:  \nMY   ,   AND   MAKE ME AN EXCELLENT CANDIDATE FOR  \nT H IS O P PO RT U N ITY .  \nW H A T T O D O F I R S T  \n\n| R EV I EW T H E JO BD ESC R I PT IO N A N D RESEARCH THE COMPANY |\n| --- |\n| Think about your , experience , skills , background , and passions align with the companies mission and the job desscription |\n| Complete a STAR Summary See STAR Summary Worksheet |\n\nY O U R E X P E R I E N C E  \nTake an inventory of your experiences:  \n Jobs/internships  \n Class projects  \n Volunteer work  \n Co-curricular work  \nY O U R B A C K G R O U N D  \nHow does your background make you an ideal candidate?  \n Academic background  \n Cultural background  \n Personal interests and values  \nY O U R S K I L L S  \nComplete a STAR Summary to identify skills relevant to the job/internships:  \n Writing  \n Critical Thinking  \n Adaptability  \n Time management...  \nY O U R P A S S I O N S  \nShow them you want it!  \n Why you are excited about the position/company  \n How you want to contribute to the field/job/company mission  \nLinda Hawkins  \nBusiness Development Specialist OSF Heallthcare  \n3405 N. Seminary St. Galesburg , IL 61401  \nAugust 19 , 2020  \nRe: Summer 2021 Marketing Internship  \nLinda Hawkins:  \nD O N ' T F O R G E T Y O U RB R A N D S T A T E M E N T  \nI am writing in order to submit my resume for consideration for the 2021 Marketing internship at OSF Healthcare. I am a Communication Studies and Business Administration double major at Monmouth College. My robust experience in marketing, brand management, analytics and my own personal passion for connecting people to good quality healthcare make me a great candidate for this position.  \nAs a career assistant in the Wackerle Center for Career , Leadership and Fellowships , I monitored and maintained the center’s social media accounts. I shared and created content for our three media channels. My experience creating content specific to different populations of students and alumni helped me hone skills in research , writing and editing. I enjoyed collaborating with the Wackerle Center staff and the fast-paced environment. Additionally, my work resulted in a 5% increase in followers to our social media platforms and an additional increase in open rate to our monthly email newsletter.  \nWithin my courses , I have had the opportunity to build skills in data analytics. Last semester , I had the chance to lead a marketing campaign in my Marketing course that encouraged students to utilize the wellness facilities and classes on campus. I surveyed over 400 students and started a social media campaign to spread the word about wellness activities on campus. My efforts resulted in a 12% increase in attendance to the fitness center and wellness programs. I demonstrated competence in social media and advanced skills in consumer behavior.  \nI am particularly excited about this position because of the opportunity to manage and assist with creating social content for OSF Healthcare. I am also eager to research digital trends and execute campaigns that promote OSF Healthcare’s mission and initiatives on improving its reach and accessibility to the younger generation. I am very passionate about healthcare and wellness and hope to pursue a career in healthcare marketing. This internship matches my goal to contribute to the overall health and wellness of the commu","cbCaieEh9rVM4tAO","https://ap.wps.com/l/cbCaieEh9rVM4tAO","pdf",91763,"English","# Writing Your Cover Letter\n## Craft Your Brand Statement\n## What to Do First\n## Review the Job Description and Research the Company\n## Your Experience\n## Your Background\n## Your Skills\n## Your Passions\n## Introduce Yourself\n## Provide Evidence\n## Say Thank You\n## Proofread and Final Tips","[{\"question\":\"Why is a cover letter important compared with a resume?\",\"answer\":\"A cover letter reinforces personal branding and signals work ethic and attention to detail. It also lets the applicant summarize skills and experiences and express motivation for the role and company.\"},{\"question\":\"How should you tailor a cover letter to a specific job?\",\"answer\":\"Start by reviewing the job description and researching the company, then align your experience, background, skills, and passions with the company mission and role needs. Use the job-relevant keywords and phrases to strengthen the match.\"},{\"question\":\"What is a STAR summary and how is it used in a cover letter?\",\"answer\":\"A STAR summary helps organize evidence about skills and achievements relevant to the internship or job. It supports a clearer, more specific argument for why the candidate is a strong fit.\"}]","Writing Your Cover Letter | PDF",1789297155]