[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-376233-105":53,"doc-detail-376233-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","workshop-2-build-your-summer-events-calendar","Workshop 2 - Build Your Summer Events Calendar","","Grassroots Marketing Academy workshop materials for building a Summer Events Calendar and evaluating each event’s projected impact. Participants use a Calendar Template with a Resource Listing and then complete a Projected Impact worksheet for every listed opportunity to assess community engagement alignment and return on investment. The worksheet captures event details, dates, locations, target audiences, cause fit, attendance and visitor estimates, memberships, cost categories, staffing hours, and additional social responsibility benefits. 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Then, for each event listed, complete this Projected Impact worksheet to determine the projected impact of each event.  \nNote: You may repeat this exercise for any event opportunity you are presented with to determine whether it is an appropriate event for our Cause and delivers an appropriate return on investment. Present this document to your branch Executive Director in order to gain approval for event attendance . Schedule a follow-up date to submit results of the event and debrief on the impact and value of the event. As your Community Marketing Partner relationships grow and develop, you will likely be presented with more opportunities to engage outside our four walls!  \nSummary  \nEvent Name & Brief Description (ie. Health Fair, Street fair, etc):  \nEvent Date & Time (including Set-up & Break-down):  \nLocation and anticipated audience (area & demographic):  \nHow does attendance at this event serve our Cause?  \nInvestment  \nCost of event attendance:  \nCost of Resources, materials needed:  \nEstimated cost of staff hours invested:  \nOpportunity  \nAnticipated Event Attendance size:  \nAnticipated \\# of table visitors:  \nAnticipated \\# of visitors who will share contact information & schedule a tour/visit:  \nAnticipated \\# of memberships enrolled as a result of this event:  \nOther benefits and estimated value:  \nDoes this event offer any opportunities for Social Responsibility, volunteerism, or donor involvement or cultivation?  \nDoes this anticipated outcome exceed the cost of investment?  \nEvent Plan  \nWho will be the staff lead responsible for coordinating Y participation in this event?  \nWhat other staff will support?  \nWhat experience will be provided to engage attendees?  \nWhat method will you use to collect contact information and book appointments?  \nDate debrief and results will be reported to Executive Director:","cbCaim9XSOERmp8k","https://ap.wps.com/l/cbCaim9XSOERmp8k","pdf",44680,"English","# Event details\n## Event name and description\n## Event date, time, and logistics\n## Location and anticipated audience\n## Cause alignment and purpose\n# Investment and opportunity\n## Event attendance and resource costs\n## Staff hours estimate\n## Anticipated attendance and visitor outcomes\n## Memberships and other benefits\n## Social responsibility and donor involvement\n## Outcome vs. investment\n# Event plan and reporting\n## Staff lead and supporting roles\n## Attendee engagement experience\n## Contact information and appointment booking\n## Debrief and results reporting","[{\"question\":\"What inputs are needed to complete the Summer Events Calendar exercise?\",\"answer\":\"Work with the Resource Listing and your branch team to fill out the Summer Events Calendar Template with opportunities to engage your community this summer.\"},{\"question\":\"What does the Projected Impact worksheet require for each event?\",\"answer\":\"For each event listed, fill in event details, how it serves the Cause, the full investment estimate (costs and staff hours), and opportunity projections like attendance, visitor counts, contact sharing, and memberships.\"},{\"question\":\"How are results approved and followed up?\",\"answer\":\"Submit the document to the branch Executive Director to gain approval for event attendance, then schedule a follow-up date to submit results and debrief on the impact and value of the event.\"}]","Workshop 2 - Build Your Summer Events Calendar | PDF",1790217791]