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Establishing the Goals for Your Communication Plan .............................................. 7  \n2. Defining Key Audiences ............................................................................................ 9  \nWho Do You Ultimately Want to Influence? .............................................................. 9  \nHow Can You Reach Your Target Audiences? ......................................................... 11  \n3. Identifying Key Messages ........................................................................................ 12  \n4. Creating A Tactical Outreach Plan........................................................................... 14  \nDeveloping Your Media List ..................................................................................... 14  \nCreating an Advisory Board ...................................................................................... 15  \nMedia Training for Spokespeople ............................................................................. 16  \nSetting Up Editorial Board Meetings ........................................................................ 16  \nHosting Community Forums ..................................................................................... 17  \nArranging One-on-one Meetings with Key Influencers ............................................ 17  \n5. Developing Materials ............................................................................................... 19  \nPress Kits ................................................................................................................... 19  \nPress Releases ............................................................................................................ 20  \nOp-ed Articles............................................................................................................ 21  \nByline Articles ........................................................................................................... 21  \nLetters to the Editor ................................................................................................... 21  \nNewsletters ................................................................................................................ 22  \nPublic Service Announcements (PSAs) .................................................................... 22  \nB-Rolls (Background Videos) ................................................................................... 23  \n6. Specifying a Timeline .............................................................................................. 24  \n7. Post-study: Communicating Your Research Results .............................................. 26  \nUpdate Your Media Lists .......................................................................................... 26  \nBrief Your Advisory Board ....................................................................................... 26  \nSet Up an Editorial Board Meeting ........................................................................... 27  \nHost Community Forums .......................................................................................... 27  \nArrange One-on-one Meetings with Key Influencers ............................................... 27  \nUpdate Your Press Kit ............................................................................................... 28  \nIssue A Press Release ...........................................","cbCailjlzjVcjGvq","https://ap.wps.com/l/cbCailjlzjVcjGvq","pdf",657421,"English","# Overview of Communications Planning\n## Steps Involved in Creating a Communications Plan\n## Deciding Whether or Not to Outsource Communications Planning\n# Outsourcing Communications Planning\n# Communications Planning Using Internal Resources\n## Establishing the Goals for Your Communication Plan\n## Defining Key Audiences\n## Identifying Key Messages\n## Creating a Tactical Outreach Plan\n## Developing Materials\n## Specifying a Timeline\n## Post-study: Communicating Your Research Results","[{\"question\":\"Why is a communications plan necessary for OST work?\",\"answer\":\"A communications plan helps engage stakeholders and shape how the community’s effort is perceived. 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