[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-167628-en":3,"doc-seo-167628-105":30,"detail-sidebar-cat-1-en-105":91},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},167628,1374402524268,"Berry Peter","https://ap-avatar.wpscdn.com/davatar_3d24733baf745e90a7e4bdd5f77d97b2",1,21,"Paper Templates","White Paper Template - Purpose","White Paper Template provides structured guidance for creating an effective white paper focused on business-critical content. It covers planning questions, consistent structure and layout, and best practices such as using industry reference data, incorporating graphics, and arranging an external expert review. It also specifies editorial approach, recommended length range, and clear active-voice writing. The outline begins with Title Page, then Executive Summary, The Problem/Opportunity, The History, The Solution, The Benefits, and the Call-To-Action.","White Paper Template\nPurpose\nThe purpose of this tool is to assist you with the creation of an effective White Paper.  Focus on what is critical for your business, and modify this template as necessary.\nScope\nBefore you start, consider the purpose of your White Paper.  Will this be used for internal knowledge management, external product/service marketing, or both? Can you repurpose this white paper and turn it into other pieces of content?\nUse this template to document your ideas and give it to a good graphic designer so that they can put the finishing touches on it. When it comes to white papers, be sure to use a consistent structure and layout in order to make them easy to read and write.\nBest Practices\nUse industry reference data.  Find statistics, quotes and other reference material you can cite in your paper.  It enhances your credibility and supports the perception that the paper is unbiased.\nUse lots of graphics.  Great white papers are almost works of art.  Invest in having a graphic designer collaborate on the design, layout and supporting graphics.  It will improve the readability.\nUse an outside reviewer.  Get someone who is an industry expert but does not work for you to review the paper.  The last thing you want to happen is to invest in a white paper and publish it only to have prominent industry experts bash it.  Ideally, you want the opposite to happen.\nThink about your distribution strategy.  Once your white paper is complete, what will you do with it?  Create a plan to promote it.\nEdit ruthlessly.  Once you've completed the first draft of your white paper, put it through several editing cycles.  Recruit two kinds of proofreaders: those with subject matter expertise, and those with grammatical expertise.  The goal of your editing is to ensure accuracy and readability.  During this process, you'll discover things that you left out and should add, things that you put in but should delete, and things that are incorrect.  In addition, a grammar expert will help you with style and language that makes your paper easier to read.\nLength.  What's the right length for a white paper?  Most white papers are between three and 20 pages in length. There is a view that maintains a white paper is a long document, and that a longer paper is better than a short one.  This simply isn't true.  The best white papers are the ones that communicate well and keep the reader's attention.  Strive for clarity and don't worry about length.\nWriting style. Use the Active voice when writing a white paper because it is the most easily read and understood writing style. Avoid the Passive voice.  Examples of each follow:\nPassive voice (bad): \"Companies that needed a solution found this one to be appropriate.\"\nActive voice (good): \"Companies in need are finding this solution appropriate.\"\nMost of the time, the phrases \"to be\", \"can be\", \"must be\", \"should be\" and \"will be\" indicate use of the Passive voice.\nTitle Page\n[Insert White Paper Title]\nUse the words “White Paper” in your title and include a benefit statement.\n[Insert Company Name or Logo]\n[Insert Date]\nFeel free to update your cover page to reflect your branding & style.\n1) Executive Summary\nThis should be a brilliant recap of the paper in a few short paragraphs.\nThis is usually written last.\n2) The Problem\nThis section can also be positioned as \"The Opportunity\" instead of \"The Problem\".  An important part of this section is to ensure that everyone has the same operational definition and understanding of the scope of the problem/opportunity.\nIt should help to answer the following questions:\nWhat is the issue that demands resolution?\nWhy does it exist, how is it getting worse?\nWho is affected by it?\nWhat will happen if a solution isn't found?\n3) The History\nDuring this section, you tap into a type of nostalgia, getting people to associate and attach to what you're saying by recounting familiar scenes from the history of the issue.  This is the section where you really gain credibility a","cbCaiuvifsMOXLQC","https://ap.wps.com/l/cbCaiuvifsMOXLQC","doc",77824,5,"English","en",105,"# Purpose\n## Scope\n## Best Practices\n## Title Page\n## 1) Executive Summary\n## 2) The Problem / The Opportunity\n## 3) The History\n## 4) The Solution\n## 5) The Benefits\n## 6) The Call-To-Action\n## 7) About “Company”","[{\"question\":\"What is the goal of the white paper template?\",\"answer\":\"It helps create an effective white paper by focusing on what is critical for the business and adjusting the template as needed.\"},{\"question\":\"What best practices are recommended for credibility and readability?\",\"answer\":\"Use industry reference data for citations, collaborate with a graphic designer and include many graphics, and conduct review by an outside industry expert.\"},{\"question\":\"How should the white paper be written for clarity?\",\"answer\":\"Use active voice to improve readability, edit through multiple cycles with subject-matter and grammar proofreaders, and aim for clarity rather than assuming longer is better.\"}]","White Paper Template - Purpose | DOC",1788217176,2,{"code":4,"msg":31,"data":32},"ok",{"site_id":24,"language":23,"slug":33,"title":14,"keywords":34,"description":15,"schema_data":35,"social_meta":86,"head_meta":88,"extra_data":90,"updated_unix":28},"white-paper-template-purpose","",{"@graph":36,"@context":85},[37,53,68],{"@type":38,"itemListElement":39},"BreadcrumbList",[40,44,47,50],{"item":41,"name":42,"@type":43,"position":11},"https://docshare.wps.com","Home","ListItem",{"item":45,"name":46,"@type":43,"position":29},"https://docshare.wps.com/template/","Template",{"item":48,"name":13,"@type":43,"position":49},"https://docshare.wps.com/template/paper-templates/",3,{"item":51,"name":14,"@type":43,"position":52},"https://docshare.wps.com/template/white-paper-template-purpose/167628/",4,{"url":51,"name":14,"@type":54,"author":55,"headline":14,"publisher":57,"fileFormat":60,"inLanguage":23,"description":15,"dateModified":61,"datePublished":62,"encodingFormat":60,"isAccessibleForFree":63,"interactionStatistic":64},"DigitalDocument",{"name":9,"@type":56},"Person",{"url":41,"name":58,"@type":59},"DocShare","Organization","application/octet-stream","2026-09-04","2026-08-31",true,{"@type":65,"interactionType":66,"userInteractionCount":11},"InteractionCounter",{"@type":67},"ViewAction",{"@type":69,"mainEntity":70},"FAQPage",[71,77,81],{"name":72,"@type":73,"acceptedAnswer":74},"What is the goal of the white paper template?","Question",{"text":75,"@type":76},"It helps create an effective white paper by focusing on what is critical for the business and adjusting the template as needed.","Answer",{"name":78,"@type":73,"acceptedAnswer":79},"What best practices are recommended for credibility and readability?",{"text":80,"@type":76},"Use industry reference data for citations, collaborate with a graphic designer and include many graphics, and conduct review by an outside industry expert.",{"name":82,"@type":73,"acceptedAnswer":83},"How should the white paper be written for clarity?",{"text":84,"@type":76},"Use active voice to improve readability, edit through multiple cycles with subject-matter and grammar proofreaders, and aim for clarity rather than assuming longer is better.","https://schema.org",{"og:url":51,"og:type":87,"og:title":14,"og:site_name":58,"og:description":15},"article",{"robots":89,"canonical":51},"index,follow",{"doc_id":7,"site_id":24},{"code":4,"msg":5,"data":92},[93,98,103,108,113,118,123,128,130],{"id":94,"doc_module":11,"doc_module_name":46,"category_name":95,"show_sort_weight":96,"slug":97},11,"Presentations",90,"presentations",{"id":99,"doc_module":11,"doc_module_name":46,"category_name":100,"show_sort_weight":101,"slug":102},12,"Resumes",80,"resumes",{"id":104,"doc_module":11,"doc_module_name":46,"category_name":105,"show_sort_weight":106,"slug":107},14,"Invoices",70,"invoices",{"id":109,"doc_module":11,"doc_module_name":46,"category_name":110,"show_sort_weight":111,"slug":112},15,"Posters",60,"posters",{"id":114,"doc_module":11,"doc_module_name":46,"category_name":115,"show_sort_weight":116,"slug":117},16,"Social Media",50,"social-media",{"id":119,"doc_module":11,"doc_module_name":46,"category_name":120,"show_sort_weight":121,"slug":122},17,"Forms",40,"forms",{"id":124,"doc_module":11,"doc_module_name":46,"category_name":125,"show_sort_weight":126,"slug":127},18,"Letters",30,"letters",{"id":12,"doc_module":11,"doc_module_name":46,"category_name":13,"show_sort_weight":21,"slug":129},"papers-templates",{"id":131,"doc_module":11,"doc_module_name":46,"category_name":132,"show_sort_weight":4,"slug":133},158,"General","general-158"]