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 \nWhat Job Seekers Need to Know Today  \nHR executive Christina Stokes started writing the Hire and Seek column for Strategies & Tactics, PRSA’s award-winning publication, in January 2019.  \nTo date, she’s penned 50-plus pieces for us (and counting!) about the job market—from both the perspective of the job seeker and the hiring manager—covering everything from refreshing your résumé to organizing your job search.  \nHere, we’ve highlighted her content—along with work from our other three regular columnists—for soon-to-be graduates and new professionals.  \nWe hope this will be a helpful resource for students looking to begin their communications careers as well as those who are still relatively new to the profession—both to help them on their PR journey and to let them know about resources available from PRSA, the nation’s leading professional organization serving the communications community.  \n—Amy Jacques, managing editor, Strategies & Tactics  \nColumns originally published in  \nStrategies & Tactics (ISSN 2576-2028) is published 10 times per year by the Public Relations Society of America, 120 Wall Street, Floor 21, New York, NY 10005.  \nCopyright 2024 by Public Relations Society of America. Cover Art: getty images  \nAs someone who has led talent acquisition strategy and executive recruitment in the public relations profession for over a decade, I know firsthand how important it is for an organization to have a team of passionate leaders and talented professionals who can think creatively, communicate effectively, celebrate inclusivity and nimbly adapt to change.  \nI’m grateful to have had the opportunity  \nto share some of my wisdom and guidance on best practices with hiring managersand job seekers alike through my monthly  \ncolumn,“Hire and Seek,” for PRSA’s Strategies & Tactics. Over the years, I’ve explored a range of topics, including what hiring managers are really looking for, diversifying talent pools, explaining résumé gaps, acing virtual panel interviews and much more.  \nThe job market is more competitive than ever before, and things are changing rapidly across the PR and media landscape—we all have to embrace the evolution that comes along with the times. Remember—stay curious and stay humble.  \nCheers,  \nChristina Stokes  \nChristina Stokes  \nOur other three regular columnists have also shared career advice on topics like attracting talent, influencing employees, changing jobs and more. You may find topical articles from each of them in the pages that follow.  \nRob Biesenbach  \nMelissa Vela-Williamson, M.A., APR  \nMark Mohammadpour, APR, Fellow PRSA  \nPublic Relations Society of America 120 Wall Street, 21st Floor New York, NY 10005 [212-460-1400 | prsa.org](212-460-1400 | prsa.org)  \nX: @PRSA Facebook: PRSANational  \nLinkedin: prsa  \nInstagram: prsanational  \nYour Professional Elevator Pitch  \nHire and Seek  \nBy Christina Stokes  \nWhen you work in public relations,  \nmaking a pitch to clients, re  \nporters and colleagues is second nature for you. However, even the strongest PR professionals can fall flat when pitching themselves during an interview.  \nIn earlier issues ofS&T, I wrote about telling your career story and creating your personal brand. This time, I will zero in on refining the professional elevator pitch you deliver during a job interview’s first minute or so.  \nIn an interview scenario, a solid elevator pitch includes five key components: an introduction, a summary of what you do, your value proposition, a specification of what you want and a closing. The interviewer sits down and says to you: “Tell me about yourself.” The good news is that you don’t choke because you","cbCaiaYyo2Qf2kif","https://ap.wps.com/l/cbCaiaYyo2Qf2kif","pdf",9123506,"English","# Hire and Seek\n## Your Professional Elevator Pitch\n## Five Key Components of a Solid Pitch\n## Introduction\n## Summary\n## Value Proposition\n## Goal and Closing","[{\"question\":\"What is the main focus of the “Hire and Seek” section in this booklet?\",\"answer\":\"It focuses on refining the professional elevator pitch you deliver in the first minute of a job interview.\"},{\"question\":\"What five components should a solid elevator pitch include?\",\"answer\":\"An introduction, a summary of what you do, your value proposition, a specification of what you want (goal), and a closing.\"},{\"question\":\"How should candidates approach the introduction part of their elevator pitch?\",\"answer\":\"Candidates should introduce themselves briefly, set a calm pace, and avoid speaking in a way that accelerates and causes rushing later.\"}]","What Job Seekers Need to Know Today - Hire and Seek | PDF",1789309500]