[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-162848-105":53,"doc-detail-162848-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","wfm-mw-grocery-2015-new-item-submission-guidelines","WFM MW Grocery 2015 New Item Submission Guidelines","","Supplier-facing guidelines for submitting new grocery items to the Whole Foods Market Midwest Region Grocery Buyer review process across eight US states. The process outlines where jurisdiction applies versus local store handling, how to align submissions with a category review schedule, and what documentation to prepare, including the 2015 WFM MW New Item Setup Form and sell sheets. Requirements emphasize quality standards, UPC and detailed ingredient labeling, free-fill expectations, initial quarterly promotion timing, and distribution approach through a primary distributor or specified warehouses.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":36,"@type":70,"position":76},"https://docshare.wps.com/template/forms/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/wfm-mw-grocery-2015-new-item-submission-guidelines/162848/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/wfm-mw-grocery-2015-new-item-submission-guidelines/162848.png","ImageObject",442,249,{"name":88,"@type":89},"Emma Mercer","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-25","2026-08-30",true,{"@type":98,"interactionType":99,"userInteractionCount":47},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How should a supplier time a new item submission for the Midwest Region review?","Question",{"text":108,"@type":109},"Submit according to the attached Category Review Schedule and review the appropriate category review window to match timing as closely as possible.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What are the core requirements for product labels and quality before submission?",{"text":113,"@type":109},"Product labels must include a UPC and detailed ingredients, including detailed spices and flavorings. Suppliers must ensure products meet Whole Foods Market quality standards, including unacceptable ingredients rules.",{"name":115,"@type":106,"acceptedAnswer":116},"What promotion and distribution expectations apply to new items?",{"text":117,"@type":109},"Promotions require at least a 15% discount quarterly, with the first promotion ideally in the month after launch. For region-wide launches, distribution is generally expected through a single distributor, typically UNFI, or in special cases the internal WFM distribution center in Munster, IN.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},162848,1788132226,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":35,"category_name":36,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":47,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":73,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":9},962084925502,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","WFM MW Grocery 2015 New Item Submission Guidelines\nGeneral Structure:\nJurisdiction:\nThis document specifically refers to Suppliers interested in being reviewed by the Midwest Region Grocery Buyer for placement in most or all Whole Foods Market Midwest stores across our 8 MW US states (IL, IN, IA, MI, MN, MO, NE, WI).\nIf you are interested in local store or local market placement, please contact your local store(s) directly and ask to speak to the Grocery Team Leader.  They will drive the store-optional and/or local process if interested.\nPlease review the attached Category Review Schedule and time your submission to the appropriate category review to the best of your ability.\nIf your category is not listed on the schedule, it may belong to another team.  (For example: Bakery Team, Specialty Team, Meat Team, Whole Body Team, etc.)\nIf you believe your product to be a significant opportunity for WFM, suitable for off-cycle consideration, please send product information electronically as detailed below, but do not send physical samples unless specifically requested.  Most product submissions are consolidated into our Category Review Schedule.\nDue to submission volume, e-mail is the preferred method of communication for Regional new item submission.  Please e-mail MW Region new item submissions to \u0013 HYPERLINK \"mailto:Gabe.Weldin@wholefoods.com\" \u0014Gabe.Weldin@wholefoods.com\u0015.\nPlease fill in the 2015 WFM MW New Item Setup Form to the best of your ability.\nPlease submit sell sheets using the 2015 WM MW Powerpoint Slide Templates or similar.\nPlease send follow up samples (1 or 2 units of each sku being submitted is sufficient, a full case of each sku is generally excessive and unnecessary) to:\nGabe Weldin\nGrocery Buyer\nWhole Foods Market Midwest Support Office\n640 N LaSalle Street #300\nChicago, IL 60654\nGeneral Requirements:\nPlease review our \u0013 HYPERLINK \"http://www.wholefoodsmarket.com/about-our-products/quality-standards/animal-welfare-standards\" \u0014Quality Standards\u0015, particularly the list of \u0013 HYPERLINK \"http://www.wholefoodsmarket.com/about-our-products/quality-standards/unacceptable-ingredients-food\" \u0014Unacceptable Food Ingredients\u0015.  These standards are non-negotiable and central to our Core Values, please ensure that your product meets these standards before submission.\nAll product labels must include a UPC and detailed ingredients (including detailed spices and flavorings).\nFree Fill – 1 free case of each sku to each store.\nFree fill offsets the administrative and labor costs required to physically slot products onto the shelf at each store.\nFree fill offsets the shrink costs of any discontinued product pulled off the shelf to make room for the new item.\nFree fill guarantees placement on the shelf for six months regardless of performance.\nDetails are negotiable for small/growing/local suppliers, but generally speaking, a Brand considering a Region-wide launch should be comfortable with this level of expenditure.\nPromotions:\nQuarterly promotions at a minimum 15% discount.\nFirst promotion should fall the month after launch.  (For example, a January new item would ideally be promoted in February.)\n15% off, 4 times a year, is the minimum expectation, but WFM MW Grocery has a wide variety of promotional levels and structures available to initiate trial and drive sales of your brand.  See \u0013 HYPERLINK \"http://assets.wholefoodsmarket.com/www/vendors/MW/Grocery/WFM-MW-FY2015-Promotional-Opportunities.docx\" \u0014Promotional Opportunities\u0015 document for details.\nDistribution:\nWe prefer to launch new items through a single Distributor for all markets (rather than direct ships from the Supplier, or cobbling together coverage of multiple markets from multiple smaller Distributors).\nWith stores spread across multiple markets in 8 states, this primarily limits our options to UNFI (we pull from UNFI’s Iowa and Racine warehouses) or in special cases our internal WFM Distribution Center in Munster, IN.\nWe are happy to explore other options, but generally","cbCaiqkoKB1YjnOc","https://ap.wps.com/l/cbCaiqkoKB1YjnOc","docx",17904,"English","# General Structure\n## Jurisdiction\n## General Requirements\n# Promotions\n# Distribution","[{\"question\":\"How should a supplier time a new item submission for the Midwest Region review?\",\"answer\":\"Submit according to the attached Category Review Schedule and review the appropriate category review window to match timing as closely as possible.\"},{\"question\":\"What are the core requirements for product labels and quality before submission?\",\"answer\":\"Product labels must include a UPC and detailed ingredients, including detailed spices and flavorings. Suppliers must ensure products meet Whole Foods Market quality standards, including unacceptable ingredients rules.\"},{\"question\":\"What promotion and distribution expectations apply to new items?\",\"answer\":\"Promotions require at least a 15% discount quarterly, with the first promotion ideally in the month after launch. For region-wide launches, distribution is generally expected through a single distributor, typically UNFI, or in special cases the internal WFM distribution center in Munster, IN.\"}]","WFM MW Grocery 2015 New Item Submission Guidelines | DOCX"]