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The plan covers understanding audiences, selecting and implementing an appropriate content management system (CMS) with a vendor, estimating a 3–8 week timeframe, and delivering a mobile-responsive site plus staff training. 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It could also address search engine optimization (SEO) strategies to improve the discoverability of your organization’s website. You will familiarize yourself with different content management system (CMS) options and vendors, and choose one to implement your website with you.  \nThis project is NOT about developing a new logo, a rebranding campaign for your organization, social media content, or creating a comprehensive Constituent Relationship Management (CRM) system.  \nWhy take this on / what impact to expect:  \nIf you complete this project, you can expect some or all ofthe following benefits to your staff and organization:  \n• Create or improve your organization’s external web presence  \n• Gain a better understanding of your different audiences and how to reach them  \n• Have a website that staff within your organization can maintain  \n• Get your website seen by more people  \n• Gain understanding of Google Analytics so that you know where your website traffic is coming from and what content users are engaging with, allowing you to make more informed decisions about your web content  \nEstimated project timeframe: 3-8 weeks  \nProject deliverables  \nAt the end of this project, you will have:  \n• A new or updated website that better aligns with your organizational goals  \n• A website that your staff can maintain with a Content Management System (CMS)  \n• A “mobile-friendly” or “responsive” website that displays properly on phones, tablets, and computers  \n• Training for staff on using the CMS to maintain your website  \nProject milestones & who leads:  \nThe major steps involved in executing this project and who leads them are below. Keep in mind there may be more sub-tasks than what’s noted here, but these are the major steps:  \n\n| Milestone Who leads? |  |\n| --- | --- |\n| 1) Assess current state\u003Cbr>a) If you have a website, ask key stakeholders what works well and what does not\u003Cbr>b) If you don’t have a website in place, understand what your current needs and pain points are, and how a new website may help you address them\u003Cbr>c) Use this free tool to assess your website: TechSoup Website Wellness Assessment\u003Cbr>d)  CONSIDER: What role does your website play in your overall communications strategy?\u003Cbr>i) How central is it to other aspects of your strategy such as program delivery?\u003Cbr>ii) How consistent is the look, feel, and messaging across the website and other parts of your communications strategy? (e.g., Do you use the same fonts, colors, taglines, logos, etc. across your web, social media, and print properties?)\u003Cbr>e) Can you add and edit website content on your own, or do you contract this out?\u003Cbr>i) If internal, are you reliant on one person, or can multiple people add/edit content?\u003Cbr>ii) Overall, is the process for updating content easy or difficult to learn? | Your org |\n\n\n| iii) Are you afraid of “breaking” the website every time you make a change?\u003Cbr>f) How well structured is your site? How easy is it to use/navigate?\u003Cbr>i) If somebody were to draw a map or outline of your site, would they be able to easily place each page within a larger framework?\u003Cbr>ii) How easy is it to get back to the home page of the site when you’re on a sub-page?\u003Cbr>iii) Do the menus and top-level navigation stay the same across the site?\u003Cbr>g) Who in your organization is happy with the website? Who isn’t? Why or why not?\u003Cbr>h) How old is the design on your website? How does it compare to current web trends? In other words, when you compare the way your site looks to other sites across the internet, what sort of impression does it give? Does it appear clearly outdated?\u003Cbr>i) Have you tested how your website looks across a large variety of web browsers (Edge, Internet Explorer, Firefox, Google C","cbCaienynQ9sdrBl","https://ap.wps.com/l/cbCaienynQ9sdrBl","pdf",231443,"English","# Project description\n## Why take this on / expected impact\n## Estimated project timeframe\n## Project deliverables\n## Project milestones & who leads\n### 1) Assess current state\n### 2) Create requirements/define your needs\n### 3) Explore options\n### 4) Choose vendor/solution, sign agreement, review work, and train","[{\"question\":\"What is the purpose of this website project plan?\",\"answer\":\"It guides a review of the current website (or development of a new one) to improve appearance, functionality, and content management, and to consider SEO strategies for better discoverability.\"},{\"question\":\"What benefits are expected if the project is completed?\",\"answer\":\"The plan expects improved external web presence, better understanding of audiences, a maintainable website for internal staff, increased visibility, and better use of Google Analytics to inform content decisions.\"},{\"question\":\"What are the main project milestones and leadership responsibilities?\",\"answer\":\"The milestones are: assess current state, define requirements, explore CMS and vendor options, then choose a vendor/solution, sign an agreement, review development, and train staff—led primarily by the organization and/or the solution vendor.\"}]","Website Project Plan - Updating or Creating a Website | PDF",1790121978]