[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-detail-167512-en":3,"doc-seo-167512-105":30,"detail-sidebar-cat-1-en-105":92},{"code":4,"msg":5,"data":6},0,"success",{"doc_id":7,"user_id":8,"nickname":9,"user_avatar":10,"doc_module":11,"category_id":12,"category_name":13,"doc_title":14,"doc_description":15,"doc_content":16,"file_id":17,"file_url":18,"file_type":19,"file_size":20,"view_count":4,"is_deleted":4,"is_public":11,"is_downloadable":11,"audit_status":11,"page_count":21,"language":22,"language_code":23,"site_id":24,"html_lang":23,"table_of_contents":25,"faqs":26,"seo_title":27,"seo_description":15,"update_tm":28,"read_time":29},167512,2336474466712,"Quinn Holloway","https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd",1,11,"Presentations","Website Design Brief - Date","Website Design Brief template for collecting all key information required to plan and deliver a new business website. Covers company background, project aims and success metrics, target audiences and competitors, calls to action, current site review, new-site scope, features, ecommerce and integrations, content and design directions, marketing and SEO requirements, timescales, budget, maintenance responsibilities, technical hosting and accessibility needs, and defined project contacts and approval flow.","Website Design Brief\nHi there.\nWe hope you find this template useful, feel free to alter it to suit your needs. Change the header and footer sections to reflect your branding, add or delete sections, change to your font of choice – whatever you like.\nWe’ve included some prompts for the information you might want to include. Just delete these (and this welcome section) as you go through making the brief your own.\nIf you have any questions or need some advice, just drop us a line at \u0013 HYPERLINK \"mailto:hello@intuitiv.net\" \u0014hello@intuitiv.net\u0015 or phone 01844 858 858.\nThis welcome section will self-destruct in 5 seconds…\nGood luck!\nIntuitiv Digital\nDate\nDate this document\nInclude the version number if necessary.\nIntroduction\nThe agency you're approaching needs to know about your company and the background of the project.\nYou should include:\nCompany name and website.\nWhat you do – one or two sentences.\nHow long you’ve been trading.\nA very brief history.\nWhere you’re based.\nHow many staff work for your business.\nAims of the project\nWhy do you want a new website?\nWhat are you hoping the website can do for you?\nHow will you assess the project’s success?\nSEO ranking?\nSaving money?\nIncrease in leads?\nTarget audience/markets\nWhat industry sectors do you work in?\nWhere are your customers based? Local, nationwide, global?\nWhat does your customer base look like at the moment?\nWhat would you like your customer base to look like? More of the same or widening customer base?\nCompetitors\nNearest competitors (company names and website addresses).\nWho you’d like to compete with (company names and website addresses).\nCall to action\nDo you want visitors to:\nPhone you?\nEmail you?\nComplete an enquiry form?\nWould you like to:\nEmail back to the customer an automated response after they’ve submitted an enquiry form?\nBuild an email list? Encourage subscription?\nCurrent website\nWhen was your current site built?\nWhat don’t you like about your current site?\nWhat do you like about your current site?\nDoes it reflect your brand? Does it represent your company well?\nThings to keep?\nThings to lose?\nRequirements of the new website\nWhat are the aims of the new site?\nIncrease traffic\nRaise brand profile\nGenerate enquiries/sales\nMove to new markets\nScope/size of the website, number of pages etc.?\nKey features and functionality?\nEcommerce\nPortfolio/case studies/gallery\nEvents calendar\nOnline bookings\nListings\nInteractive map\nSearch and filters\nMembers-only areas\nBlog or news section\nDiscussion forums\nCurrent vacancies\nUpdating content.\nDo you need a Content Management System (CMS)?\nWho will update the site? In-house or web agency?\nDo you need different levels of authorisation/access to the CMS?\nWhat’s the website’s call to action (CTA)? Is there an order of preference?\nBuy a product\nFill in the contact form\nSend an email\nPhone you\nEmail list sign up\nAre there any third-party systems your site needs to integrate with?\nAccount software?\nStock control?\nCRM?\nExisting payment gateways?\nDoes your website need to be available in other languages?\nFuture developments\nAny future plans that need to be considered at this point?\nAny functionality that you’d like in the future?\nContent\nWhat copy have you got already? Does it need an overhaul? (Hint: It probably does!).\nIt’s a good idea to review all your content. What can stay and what needs to go?\nWhat new copy is needed? Who’s going to write it? It’s vital to invest in proper copywriting. Remember to Include appropriate keyword phrases for SEO (see marketing section further down).\nWhat images do you have already? Do you need new or updated photos? Will you supply images or do you need the agency to source them?\nDesign brief\nList 5 words that describe your company.\nWhat are your unique selling points (USPs)?\nList your company or brand values.\nProvide any examples of business stationery or brochures.\nList some websites you like. This might include your competitors’ sites.\nWhat do you like? Why?\nWhat do you dislike? Why?\nRemember yo","cbCaid1R48xkNf4N","https://ap.wps.com/l/cbCaid1R48xkNf4N","docx",276190,9,"English","en",105,"# Introduction\n# Aims of the project\n## Target audience/markets\n## Competitors\n# Call to action\n# Current website\n# Requirements of the new website\n## Key features and functionality\n## Content\n# Design brief\n# Marketing\n## SEO\n# Timescales\n# Budget\n# Maintenance\n# Technical\n# Project contacts","[{\"question\":\"What sections should be included in the website design brief?\",\"answer\":\"Include company background, project aims and success measures, target audience and competitors, calls to action, current site review, new-site requirements and feature scope, content and design direction, marketing and SEO needs, timescales, budget, maintenance responsibilities, technical details, and project contacts.\"},{\"question\":\"How should success of the new website be assessed?\",\"answer\":\"Define what the website is expected to achieve, such as SEO ranking improvements, cost savings, and increased leads, then specify how these outcomes will be measured.\"},{\"question\":\"What SEO and marketing actions are recommended at the start of the project?\",\"answer\":\"Put SEO requirements in place before build starts and consider an initial SEO audit covering site structure, URL slugs, targeted keyword phrases per page, required landing pages, search volumes, and competitor performance, along with any offline marketing needs.\"}]","Website Design Brief - 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