[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-244543-105":53,"doc-detail-244543-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","web-writers-planning-notes","Web Writer’s Planning Notes","","This document outlines essential planning notes for web writers, providing a structured approach to content creation and management. It emphasizes the importance of defining the reason for publishing content, clarifying its purpose and focus, and conducting thorough target audience analysis. Key considerations include identifying familiar terminology and relevant keywords that the audience will use for searches, as well as determining the optimal information architecture and placement within a website. The document also details crucial content management aspects, such as review and approval processes, legal checks, ongoing maintenance schedules, and archiving strategies. Furthermore, it addresses the process of updating existing content by evaluating its relevance, analyzing usage statistics, incorporating audience feedback, and reviewing keyword search performance. This comprehensive guide ensures that web content is strategically planned, effectively produced, and efficiently managed for optimal reach and impact.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/web-writers-planning-notes/244543/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/web-writers-planning-notes/244543.png","ImageObject",442,249,{"name":88,"@type":89},"Sarah ","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-09-20","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":73},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What are the key considerations when planning web content?","Question",{"text":108,"@type":109},"Key considerations include the reason for publishing, the purpose and focus of the content, target audience analysis, relevant terminology and keywords, information architecture, and content management strategies.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should a web writer approach target audience analysis?",{"text":113,"@type":109},"Target audience analysis involves understanding who the content is for, what information they are seeking, their existing knowledge, and their situation when consuming the content.",{"name":115,"@type":106,"acceptedAnswer":116},"What aspects does content management encompass for web writers?",{"text":117,"@type":109},"Content management includes determining who needs to review or approve content, if legal checks are required, who will maintain it, how often it needs updating, and when it should be archived.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},244543,1789218715,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":73,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":73},962085320529,"https://ap-avatar.wpscdn.com/davatar_9964176cb1d06d4a9deccf72a44ae3dc","Web writer’s planning notes  \nContent sources  \n\n| Sources checked | Points noted |\n| --- | --- |\n|  |  |\n\nReason for publishing the content  \nWhy are we publishing this? Do we have a good reason, or should we reconsider? What happens if we don’t publish it?  \nPurpose and focus of the content  \nWhat is the main purpose or key message? What does the content need to achieve? What do we want the audience to know or do after they’ve read this?  \nTarget audience analysis  \nWho is this content for? What information are they looking for? What do they know already? What situation are they in when they read this?  \nTerminology, keywords  \nWhat terms will our audience be familiar with? What terms should we avoid? What keywords (topic terms) will our audience use when searching for this content?  \nInformation architecture and related content  \nWhere on the site should we publish this? Do we have similar content online already?  \nContent management  \nWho needs to review or approve this? Are legal checks required? Who is going to maintain this? How often will it need to be checked or updated? When should it be removed and archived?  \nUpdating existing content?  \nIs this content still relevant/needed? What do the usage statistics tell us? What audience feedback have we had? What keyword searches led people to this content?","cbCaijHIuVQl889O","https://ap.wps.com/l/cbCaijHIuVQl889O","pdf",57931,"English","# Web writer’s planning notes\n## Content sources\n## Reason for publishing the content\n## Purpose and focus of the content\n## Target audience analysis\n## Terminology, keywords\n## Information architecture and related content\n## Content management\n## Updating existing content?","[{\"question\":\"What are the key considerations when planning web content?\",\"answer\":\"Key considerations include the reason for publishing, the purpose and focus of the content, target audience analysis, relevant terminology and keywords, information architecture, and content management strategies.\"},{\"question\":\"How should a web writer approach target audience analysis?\",\"answer\":\"Target audience analysis involves understanding who the content is for, what information they are seeking, their existing knowledge, and their situation when consuming the content.\"},{\"question\":\"What aspects does content management encompass for web writers?\",\"answer\":\"Content management includes determining who needs to review or approve content, if legal checks are required, who will maintain it, how often it needs updating, and when it should be archived.\"}]","Web Writer’s Planning Notes | PDF"]