[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-261914-105":53,"doc-detail-261914-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","web-and-paid-media-job-description-website-and-paid-media-manager","Web and Paid Media Job Description - Website and Paid Media Manager","","eShow is hiring a Web and Paid Media Manager who will own website performance and paid media execution to drive measurable digital marketing outcomes. The role includes managing a user-friendly, SEO-optimized web presence, developing content strategies, and running and optimizing campaigns across platforms such as Google Ads, LinkedIn, Meta, and programmatic networks. 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This individual will play a pivotal role in driving digital marketing performance by managing and optimizing our web presence and executing high-impact paid media campaigns. If you’re passionate about creating data-driven strategies, increasing online engagement, and delivering measurable ROI, we would love to hear from you!  \nKey Responsibilities  \nWebsiteStrategy & Management  \n● Oversee and manage the company website, ensuring an engaging, user-friendly, and optimized experience across all devices.  \n● Develop and implement website content strategies that align with overall marketing objectives and drive audience engagement.  \n● Collaborate with internal teams to update and maintain website content, ensuring consistency in branding and messaging.  \n● Monitor website performance and traffic analytics using tools like Google Analytics, identifying opportunities for improvement and implementing SEO best practices.  \n● Work with the Marketing Manager to develop, write, and manage content as well as create graphics.  \nPaid Media Campaigns & Digital Strategy  \n● Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Linked In, Meta ( Facebook/ Instagram) , and programmatic advertising networks.  \n● Conduct keyword research, audience targeting, and A/ B testing to refine campaign strategies and maximize performance.  \n● Monitor and analyze campaign performance, providing regular reports and actionable insights to stakeholders.  \n● Manage budgets effectively to ensure cost efficiency and alignment with overall marketing goals.  \n● Adjust creatives appropriately to maximize effectiveness and drive leads to the sales team.  \nPerformance Tracking & Optimization  \n● Continuously analyze digital performance metrics, including click-through rates, conversion rates, and ROI, to identify trends and opportunities.  \n● Recommend and implement strategies to improve website traffic, lead generation, and paid media outcomes.  \n● Stay up-to-date with digital marketing trends and platform updates to ensure strategies remain innovative and competitive.  \nCollaboration & Communication  \n● Work closely with the content, design, and marketing teams to create cohesive campaigns that integrate web and paid media efforts.  \n● Serve as the primary point of contact for external vendors, including advertising platforms, web developers, and digital agencies.  \n● Other duties as assigned by manager.  \nSkills and Qualifications  \n● Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.  \n● 5+ years of experience in digital marketing, including managing websites and paid media campaigns.  \n● Proficiency in web analytics tools (e.g. , Google Analytics, Google Tag Manager) and SEO principles.  \n● Hands-on experience with paid advertising platforms like Google Ads, Facebook Ads Manager, and Linked In Campaign Manager.  \n● Strong analytical skills with the ability to interpret data and make data-driven decisions.  \n● Proficiency in HTML/CSS to ensure web pages are functional and visually appealing.  \n● Experience with design implementation and maintaining responsive, user-friendly interfaces.  \n● Knowledge of CMS platforms (e.g. , WordPress) to manage and optimize website functionality and content efficiently.  \n● Proficiency in SEMrush or similar platforms for conducting keyword research, competitive analysis, and tracking SEO performance.  \n● Experience with web audit tools to analyze website health, identify issues, and implement improvements for better performance and search engine visibility.  \n● Exceptional organizational, project management, and communication skills.  \n● Excellent written and verbal communication skills, with a strong ability to convey ideas and concepts clearly.  \n● Ability to work independently, prioritize tasks, and meet deadlines.","cbCaibhwHlz8nlyn","https://ap.wps.com/l/cbCaibhwHlz8nlyn","pdf",149624,"English","# Position Overview\n# Key Responsibilities\n## Website Strategy & Management\n## Paid Media Campaigns & Digital Strategy\n## Performance Tracking & Optimization\n## Collaboration & Communication\n# Skills and Qualifications\n# Application Information","[{\"question\":\"What are the main responsibilities of the Web and Paid Media Manager?\",\"answer\":\"The role manages the company website, plans and optimizes paid media campaigns, tracks performance metrics, and recommends improvements to drive traffic, lead generation, and ROI.\"},{\"question\":\"Which paid media platforms and tools are mentioned?\",\"answer\":\"The document lists Google Ads, LinkedIn, Meta (Facebook/Instagram), and programmatic advertising networks, along with tools such as Google Analytics, Google Tag Manager, and SEMrush or similar platforms.\"},{\"question\":\"What qualifications are required for this position?\",\"answer\":\"A bachelor’s degree in a related field and 5+ years of digital marketing experience are required, including proficiency in analytics, SEO principles, paid advertising platforms, HTML/CSS, and familiarity with CMS platforms like WordPress.\"}]","Web and Paid Media Job Description - Website and Paid Media Manager | PDF",1789357524]