[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-253742-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-253742-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","web-analytics-kickstart-guide","Web Analytics Kickstart Guide","","Web Analytics Kickstart Guide provides a practical foundation for understanding and applying web analytics in real business environments. It traces the evolution of web analytics through major technological and measurement stages, then connects analytics to business essentials like strategy, goals alignment, and metric design. 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He has worked with both large and small organizations in developing measurement strategies, performing analyses, and building digital analytics practices. Brent is the author of Web Analytics Action Hero, which has helped analysts and marketers to drive more action and value from their digital data. Brent has been involved in digital marketing for the past 15 years with agency experience at WPP’s Blast Radius as well as client-side experience at Lands’ End and Microsoft. Brent earned his MBA at Brigham Young University, where he was a Hawes Scholar. He earned his BBA (Marketing) degree from Simon Fraser University.  \nSpecial Thanks  \nMany smart and experienced digital analytics practitioners reviewed parts of this eBook as it was being written and provided several valuable suggestions that improved its contents. I’d like to sincerely thank Robert Blakeley, Bret Gundersen, Joe Christopher, Jan Exner, Michael Boyle, Brian Au, Nate Smith, Dylan Lewis, Andrew Anderson, Katrine Kieldsen, Katie Burdett, Andy Powers, James Tall, Chris Luka, Michael Harke, Michael Halbrook, Dasha Fitzpatrick, Mary Vardaman, Ben Gaines, Brent Chiu-Watson, Brian Mermelshtein, Robert Feltey, and Steve Hammond. I’d also like to thank my wife and children for allowing me to spend many hours writing yet another book when it was supposed to be only another chapter. Finally, I thank my parents for their ongoing love and support.  \nContents  \nAbout the Author...............................................................................................................................2  \nSpecial Thanks ....................................................................................................................................2  \nIntroduction ....................................................................................................................................... 5  \nCHAPTER 1: THE DEFINITION AND EVOLUTION OF WEB ANALYTICS ................... 7  \nEvolution of Web Analytics ..............................................................................................................8  \nStage I: The Birth of Web Analytics (1993–1998) ................................................................................................................ 8  \nStage II: The Emergence of Page Tagging (1999–2004) ..................................................................................................... 10  \nStage III: The Rapid Growth of Web Analytics (2005–2009) ............................................................................................ 12  \nStage IV: The Transition to Digital Analytics (2010 to present) ........................................................................................ 14  \nCHAPTER 2: THE BUSINESS ESSENTIALS OF WEB ANALYTICS ......................... 20  \nWhy Web Analytics Matters...........................................................................................................20  \nStrategy Always Comes First..........................................................................................................22  \nBusiness Goals versus User Goals .................................................................................................24  \nDemystifying Metrics ......................................................................................................................25  \nMust-Know Web Metrics................................................................................................................27  \nPage Views ............................................................................................................................................................................ 28  \nVisits ................................................................................................................","cbCaisHpTrytuMRI","https://ap.wps.com/l/cbCaisHpTrytuMRI","pdf",6159534,154,"English","# Introduction\n# CHAPTER 1: THE DEFINITION AND EVOLUTION OF WEB ANALYTICS\n## Evolution of Web Analytics\n## Stage I: The Birth of Web Analytics (1993–1998)\n## Stage II: The Emergence of Page Tagging (1999–2004)\n## Stage III: The Rapid Growth of Web Analytics (2005–2009)\n## Stage IV: The Transition to Digital Analytics (2010 to present)\n# CHAPTER 2: THE BUSINESS ESSENTIALS OF WEB ANALYTICS\n## Why Web Analytics Matters\n## Strategy Always Comes First\n## Business Goals versus User Goals\n## Demystifying Metrics\n## Must-Know Web Metrics\n## Measuring Events and Outcomes","[{\"question\":\"What stages does the guide use to describe the evolution of web analytics?\",\"answer\":\"It presents four stages: the birth of web analytics (1993–1998), the emergence of page tagging (1999–2004), rapid growth (2005–2009), and the transition to digital analytics (2010 to present).\"},{\"question\":\"Which key web metrics are covered in the guide?\",\"answer\":\"It covers page views, visits, unique visitors, average visit duration, page views per visit, bounce rate, exit rate, and conversion rate.\"},{\"question\":\"How does the guide recommend using metrics in a business context?\",\"answer\":\"It emphasizes aligning analytics with business goals first, then using metrics together to understand how measurement supports strategy, KPIs, and event/outcome measurement.\"}]","Web Analytics Kickstart Guide | PDF",1789269540,54]