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Developed through the Water Efficiency in Faith and Diverse Communities project, it summarizes key insights from campaign work and primary research, including faith-linked water practices such as rice washing and related learning themes. The toolkit outlines a step-by-step approach to preparing, defining challenges, gaining audience insight, developing strategy, implementing activities, and reviewing outcomes, plus ready-to-use assets for water practitioners.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/waterwise-water-efficiency-in-faith-and-diverse-communities-toolkit/246389/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/waterwise-water-efficiency-in-faith-and-diverse-communities-toolkit/246389.png","ImageObject",442,249,{"name":88,"@type":89},"Caleb Sterling","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-23","2026-09-12",true,{"@type":98,"interactionType":99,"userInteractionCount":35},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of the Water Efficiency in Faith and Diverse Communities guidance and toolkit?","Question",{"text":108,"@type":109},"It provides practical guidance and ready-to-use assets to help water practitioners design and deliver campaigns that improve water efficiency in faith and diverse communities.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How does the toolkit support planning a future WEFDC campaign?",{"text":113,"@type":109},"It follows a structured process: prepare, define the challenge and goal, gain customer/audience insight, develop a strategy, implement, and then review and evaluate results.",{"name":115,"@type":106,"acceptedAnswer":116},"Which campaign themes and research inputs are highlighted in the toolkit?",{"text":117,"@type":109},"The guide synthesizes learning from campaign activities and primary research, including specific practice-focused efforts such as reviving the Sunnah and rice washing, as well as insights from a Young Innovators’ Panel.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},246389,1791722441,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":35,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":141},962084925290,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Water efficiency in faith and diverse communities Guidance and Toolkit  \nPublished 2025  \nThis guide is subject to periodic review.  \nContents  \nContents 2  \nAcknowledgements 3  \nGlossary of terms 4  \nForeword 5  \nIntroduction 6  \nHow to use the guidance and toolkit 8  \nDevelopment of the WEFDC project 10  \nMain insights and learning from the WEDFC campaign  \n– Reviving the Sunnah 11  \n– Rice Washing 13  \n– Young Innovators’ Panel 15  \n– Primary research 16  \nOverall lessons learnt from the WEDFC project 18  \nToolkit 19  \nDeveloping a future WEDFC campaign 20  \n– Prepare 21  \n– Define the challenge and goal 24  \n– Gain customer / audience insight 27  \n– Develop a strategy 30  \n– Implement 36  \n– Review and evaluate 38  \nCampaigns at a glance 41  \nSummary of specific faith and  \ncultural water practices and uses 46  \n2  \nAcknowledgements  \nThe Water Efficiency in Faith and Diverse Communities Toolkit was made possible through the collective dedication of partners, organisations, and stakeholders committed to fostering sustainable water use within diverse faith and cultural communities.  \nI extend my deepest gratitude to the faith leaders, academics, community representatives, and Young Innovators’ Panel (YIP) members who played a pivotal role in this initiative. Your valuable insights and cultural perspectives have ensured that this toolkit is both practical and culturally sensitive, making a meaningful impact in community engagement.  \nMy sincere appreciation goes to Cambridge  Central Mosque, EcoSikh, Hindu Climate Action, Eco Dharma Network, Ecojudaism, Gurdwara –  Smethwick, University of Cambridge – Faculty  of Divinity, and Grayce whose contributions were instrumental in shaping this work. I would also like to acknowledge the essential support of our dedicated project partners in our own teams at South Staffs Water and Cambridge Water and also at Severn Trent Water, South West   \nWater, Affinity Water, Southern Water, Northumbrian Water, Save Water,  Save Money and Groundwork.  \nYour expertise, commitment, and collaborative efforts have been instrumental in advancing water sustainability.  \nI extend my sincere appreciation to Weir The Agency for their strategic guidance and support in delivering the campaigns. Explain Research for their in‑depth primary research and ethnographic studies, Blue Marble for leading the YIP panel research, and Artesia for their work in evaluating the project’s impact. A special thanks also to Waterwise for developing and producing the rice washing, gardening and beauty campaign videos, and for synthesising key learnings into this comprehensive toolkit. Your efforts have resulted ina resource equipped with ready‑to‑use assets and templates, enabling water practitioners to develop their own impactful projects and campaigns.  \nI also acknowledge the significant contributions made by our customers and wider citizens who gave their time to engage with us through focus groups, ethnographic studies, and community consultations, which have provided invaluable insights to inform the strategies and recommendations outlined in this toolkit.  \nMy gratitude extends to Ofwat , whose  \nfunding through the Innovation Fund – Water Breakthrough Challenge made this project possible, supporting crucial research, engagement, and the development of practical solutions to enhance water efficiency.  \nFinally, I would like to thank everyone who has contributed, and continues to contribute, to the dissemination and implementation of this work. Through collaboration between water companies, faith communities, and environmental organisations, we aim to drive lasting water conservation efforts that benefit all.  \nMumin Islam, Head of Innovation  \nSouth Staffs Water and Cambridge Water  \n3  \nGlossary of terms  \nAblution – the act of washing specific parts of the body, often for religious purification. In Islam, this refers to wudu, a ritual cleansing before prayer.  \nConfidence rating (Artesia)– a system designed to evalua","cbCaim1CVe472vPR","https://ap.wps.com/l/cbCaim1CVe472vPR","pdf",5453891,53,"English","# Acknowledgements\n# Glossary of terms\n# Foreword\n# Introduction\n# How to use the guidance and toolkit\n# Development of the WEFDC project\n## Main insights and learning from the WEDFC campaign\n## Overall lessons learnt from the WEDFC project\n# Toolkit\n## Developing a future WEFDC campaign\n## Campaigns at a glance\n# Summary of specific faith and cultural water practices and uses","[{\"question\":\"What is the purpose of the Water Efficiency in Faith and Diverse Communities guidance and toolkit?\",\"answer\":\"It provides practical guidance and ready-to-use assets to help water practitioners design and deliver campaigns that improve water efficiency in faith and diverse communities.\"},{\"question\":\"How does the toolkit support planning a future WEFDC campaign?\",\"answer\":\"It follows a structured process: prepare, define the challenge and goal, gain customer/audience insight, develop a strategy, implement, and then review and evaluate results.\"},{\"question\":\"Which campaign themes and research inputs are highlighted in the toolkit?\",\"answer\":\"The guide synthesizes learning from campaign activities and primary research, including specific practice-focused efforts such as reviving the Sunnah and rice washing, as well as insights from a Young Innovators’ Panel.\"}]","Waterwise - Water Efficiency in Faith and Diverse Communities Toolkit | PDF",1789235169,19]