[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-257103-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-257103-en":126},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","walker-manufacturing-marketing-manager-job-description","Walker Manufacturing - Marketing Manager Job Description","","Walker Manufacturing seeks a strategic Marketing Manager to lead demand generation for existing products and launch new offerings via the sales and service channel. The role drives a disciplined go-to-market brand engine by building an end-to-end GTM playbook, aligning campaigns with dealer readiness and product availability, and translating technical specifications into benefit-led messaging. Responsibilities include channel enablement, campaign development, demand-gen analytics focused on qualified demo requests, and performance tracking using KPIs across web, video, social, and print assets. Reporting to the VP of Sales & Marketing.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/letters/","Letters",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/walker-manufacturing-marketing-manager-job-description/257103/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/walker-manufacturing-marketing-manager-job-description/257103.png","ImageObject",442,249,{"name":42,"@type":43},"eBook King","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-28","2026-09-13",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",11,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What is the main purpose of the Marketing Manager role at Walker Manufacturing?","Question",{"text":63,"@type":64},"The Marketing Manager leads demand generation for existing products and drives new product launches through the sales and service channel, using a coordinated brand and go-to-market strategy.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"What responsibilities cover go-to-market planning and execution?",{"text":68,"@type":64},"The role designs, documents, and owns the end-to-end GTM playbook for new launches, ensuring synchronization among marketing campaigns, dealer readiness, and product availability across departments.",{"name":70,"@type":61,"acceptedAnswer":71},"How does the position measure success?",{"text":72,"@type":64},"Success is measured using KPIs tied to channel marketing impact, with a primary focus on increasing qualified demo requests that support sustainable market share growth.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},257103,1790052393,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,117,122],{"id":55,"doc_module":22,"doc_module_name":25,"category_name":85,"show_sort_weight":86,"slug":87},"Presentations",90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":115,"slug":116},18,30,"letters",{"id":118,"doc_module":22,"doc_module_name":25,"category_name":119,"show_sort_weight":120,"slug":121},21,"Paper Templates",5,"papers-templates",{"id":123,"doc_module":22,"doc_module_name":25,"category_name":124,"show_sort_weight":4,"slug":125},158,"General","general-158",{"code":4,"msg":82,"data":127},{"doc_id":79,"user_id":128,"nickname":42,"user_avatar":129,"doc_module":22,"category_id":114,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":26,"language":135,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":12,"update_tm":139,"read_time":22},962088006270,"https://ap-avatar.wpscdn.com/davatar_085a072bc5b1113ac321206ff7593b45","Job Description: Marketing Manager  \nPosition Overview:  \nWalker Manufacturing is seeking a strategic Marketing Manager to lead the future of how we generate demand for existing products and bring new products to market through our sales and service channel. This is a leadership role requiring a clear vision for how we connect with end-users through relevant content and an aligned marketing strategy.  \nYou will be responsible for implementing a unified, disciplined, and highly effective go-to-market brand engine. Your mission is to design and execute strategies that tell a compelling brand story, inspire distributors and dealers to actively participate in marketing programs, which measurably increases the number of qualified customers engaging with the Walker brand, leading to purchasing of Walker Mowers. This position reports to the VP of Sales & Marketing.  \nCore Responsibilities  \n● Brand Management: Champion and maintain a consistent brand identity and message that resonates with our target audience and reinforces our values.  \n● Go-to-Market (GTM) Strategy: Design, document, and own the end-to-end GTM playbook for all new product launches, ensuring the synchronization of marketing campaigns, dealer readiness, and product availability. Work cross-functionally with internal departments to provide a seamless and clear external strategy.  \n● Campaign Development: Translate technical product features and engineering specifications into compelling, benefit-driven marketing campaigns that resonate with end-users and empower our channel partners to sell effectively.  \n● Channel Enablement: Equip distributors and dealers with the strategic messaging, marketing assets, and clear guidance they need to represent the Walker brand consistently and drive local demand.  \n● Demand Generation: Develop and manage marketing initiatives with the explicit goal of increasing qualified demo requests. You will monitor, analyze, and report on the lead funnel, from initial impression to final demo request.  \n● Content & Asset Management: Oversee the creation and distribution of a full suite of marketing assets (video, web, social media, print), ensuring they are strategically aligned with the GTM plan and campaign goals.  \n● Performance & Analytics: Establish key performance indicators (KPIs) for all channel marketing activities. Continuously measure the impact of campaigns to prove and improve effectiveness, with a primary focus on growing demo request volume that lead to sustainable market share growth.  \nKey Attributes  \n● You are a builder who thrives on bringing order and strategy to complex situations.  \n● You are a leader who sets high expectations and inspires participation.  \n● You are obsessed with measurable results and see marketing as a key driver of sales intent.  \n● You know how to work with and through partners, understanding that their success is your success.  \n● You are a storyteller who can find the compelling human benefit within a technical product.  \n● You believe a well-executed launch is a measure of marketing excellence.  \n● You are influential and derive joy and energy by inspiring others to take action and get things moving.  \n● You own your craft and value that ownership and accountability.  \n● You get satisfaction from finishing a project and the effort it takes to rally a team around a worthy cause.  \nPreferred Qualifications  \n● Proven experience in a marketing leader role with a focus on channel marketing, partner marketing, or go-to-market strategy.  \n● Technical expertise in digital advertising (web tools, social media platforms, video, photo, etc. ) .  \n● Excellent written and verbal communication skills; comfortable presenting in large groups.  \n● Demonstrated success in developing and executing marketing campaigns that drive measurable lead generation or sales growth.  \n● Experience in a manufacturing, B2B, or distribution-based business is highly preferred.  \n● Excellent ability to synthesize technical informa","cbCaivo6RxJX8qAX","https://ap.wps.com/l/cbCaivo6RxJX8qAX","pdf",107401,"English","# Position Overview\n# Core Responsibilities\n## Brand Management\n## Go-to-Market (GTM) Strategy\n## Campaign Development\n## Channel Enablement\n## Demand Generation\n## Content & Asset Management\n## Performance & Analytics\n# Key Attributes\n# Preferred Qualifications\n# Other Considerations","[{\"question\":\"What is the main purpose of the Marketing Manager role at Walker Manufacturing?\",\"answer\":\"The Marketing Manager leads demand generation for existing products and drives new product launches through the sales and service channel, using a coordinated brand and go-to-market strategy.\"},{\"question\":\"What responsibilities cover go-to-market planning and execution?\",\"answer\":\"The role designs, documents, and owns the end-to-end GTM playbook for new launches, ensuring synchronization among marketing campaigns, dealer readiness, and product availability across departments.\"},{\"question\":\"How does the position measure success?\",\"answer\":\"Success is measured using KPIs tied to channel marketing impact, with a primary focus on increasing qualified demo requests that support sustainable market share growth.\"}]","Walker Manufacturing - Marketing Manager Job Description | PDF",1789311169]