[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-383216-105":53,"doc-detail-383216-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","video-quick-reference-guide-rowan-university-video-strategy-and-standards","Video Quick Reference Guide - Rowan University Video Strategy and Standards","","Guidelines for Rowan University communicators on planning and producing effective video storytelling. Covers choosing the right narrative approach, comparing institutional versus college audiences, and selecting production levels from smartphone Snapchat clips to professional multi-camera work and hybrid student/freelance teams. Provides identity element rules for lower thirds, text, end cards, copyright, and unit signatures, plus recommended standard assets and title cards. Includes practical ideal-length limits by platform, sharing and referral resources, release planning, and direct contact information for media and public relations and university publications.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/video-quick-reference-guide-rowan-university-video-strategy-and-standards/383216/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/video-quick-reference-guide-rowan-university-video-strategy-and-standards/383216.png","ImageObject",442,249,{"name":88,"@type":89},"kopisore","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-21","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",10,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"How should Rowan communicators tailor video storytelling for institutional versus college messages?","Question",{"text":109,"@type":110},"Institutional videos typically connect to a university milestone or story with strategic value for the broader institution. 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More than ever, the storytelling people seek is in video form, including 30-second highlights, 60-second Snapchats and longer video stories.  \nGiven video’s power and reach, Rowan communicators have great potential to share information in the medium. As you plan video projects, here are some guidelines to keep in mind:  \n[Institutional vs. college](Institutional vs. college), school, center, etc.  \nRowan’s institutional messages usually relate to a university milestone or a story that has strategic value to the broader institution. They may focus on a particular story that originates in a college or program with a wide audience or a targeted group.  \nVideos produced by college, school and other communicators generally have more narrow audiences and often more limited production resources, but they can still be effective and well-done.  \nProfessional, student or hybrid?  \nThe significance of a video message and the budget invested in it will usually be easy to see, but not every video project needs full, professional production. A lower-budget project may be the best choice to release immediately or to portray a particular tone and perspective.  \nOn one end of the spectrum is a Snapchat video produced with a smartphone. The immediacy of an on-the-spot video short can often be the best approach to promote, document or recap an event. Another option is a video produced with student staff shooting interviews and b-roll, then editing and producing. The most expensive and complex productions (with professional scriptwriting, multiple cameras, engineered sound and other features) stand out with higher production values and the ability to capture and produce the video in more challenging conditions. Here are some examples of each from the Rowan YouTube page:  \nStudent-produced  \nALS Ice Bucket Challenge Getting to Know Glassboro  \nProfessional videographer working with Rowan staff Hot Sauce Wing Wars Celebrating 20 Years CMSRU Twin Sisters  \nHybrid (student staff with Rowan and/or freelance professional guidance)  \nSURP SeaPerch GeoExplorers 2018 Welcome  \nIDENTITY ELEMENTS  \nLower thirds, text, end cards and copyright  \nLower thirds 1 and text 2 over video follow a standard style in institutional videos. They close with the Rowan logo with a copyright date and, often, a URL 3 .  \nVideos produced by college, school and other communicators should use the unit signature and URL 4 . To distinguish non-institutional videos but keep lower thirds consistent throughout the University, download the template at [rowan.edu/graphicstandards](rowan.edu/graphicstandards) [under downloads menu] and enter the name and title info for your project.  \n1 Lower thirds  \n2 Text over video  \n3 Institutional end card with copyright  \n4 College end card with lock-up and URL  \nPRODUCTION AND IDENTITY ASSETS  \nTo keep Rowan productions consistent and avoid starting from scratch with each project, it’s best to use standard assets. Find lower thirds templates 6 and play button graphics 7 at [rowan.edu/graphicstandards](rowan.edu/graphicstandards) [under the downloads menu]. It’soften best to start a video and capture your viewer’s attention with a cold open, i.e., without title card, but it can be helpful to include one several seconds into the show. The standard title cards 8 offer a few design options. In special cases, a custom design 9 may be best.  \nFIRSTNAME LASTNAME  \nTitle, Affiliation  \nFIRSTNAME LASTNAME  \nTitle, Affiliation  \n6 Lower thirds templates  \n7 Play button graphic (to place over a thumbnail photo)  \n8 Title card templates  \n9 Institutional/special event title card (this may be a design based on the subject of the ","cbCaio9Rga9dTXQt","https://ap.wps.com/l/cbCaio9Rga9dTXQt","pdf",633029,"English","# Video storytelling approach\n## Institutional vs. college audiences\n## Professional, student or hybrid\n# Identity elements and assets\n## Lower thirds, text, end cards and copyright\n## Standard title cards and custom designs\n# Ideal length by platform\n# Sharing resources and ready for release\n## Release planning and contacts","[{\"question\":\"How should Rowan communicators tailor video storytelling for institutional versus college messages?\",\"answer\":\"Institutional videos typically connect to a university milestone or story with strategic value for the broader institution. College, school, and other communicators usually target narrower audiences and may have more limited resources, but can still produce effective work.\"},{\"question\":\"What production options and considerations determine whether a video should be professional, student-produced, or hybrid?\",\"answer\":\"The significance of the message and the budget often drive the production level, but not every project needs full professional production. Options range from smartphone Snapchat shorts to student-led interviews and b-roll, and up to complex productions with professional scriptwriting and multi-camera engineering sound.\"},{\"question\":\"What are the recommended ideal video length limits for common social media platforms?\",\"answer\":\"As of September 2018, Snapchat is 60 seconds, Instagram is 3–60 seconds, Twitter is 140 seconds, LinkedIn is 10 minutes, and Facebook is 45 minutes.\"}]","Video Quick Reference Guide - Rowan University Video Strategy and Standards | PDF",1790255279]