[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-383217-105":53,"doc-detail-383217-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","video-playbook-upload-publish-how-to-use-metadata","Video Playbook - Upload & Publish - How to Use Metadata","","Video playbook focused on maximizing performance for YouTube videos through a clear workflow from pre-production to post-production. Covers how to upload and publish with the right metadata, including titles, descriptions, thumbnails, tags, keywords, playlists, and interactive elements. Explains distribution and measurement using relevant metrics for performance tracking. Includes a style guide for brand consistency and a practical checklist covering keyword research and script writing, then HD export, filename creation, and an end card template.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/video-playbook-upload-publish-how-to-use-metadata/383217/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/video-playbook-upload-publish-how-to-use-metadata/383217.png","ImageObject",442,249,{"name":88,"@type":89},"Guten tag","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":15},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What does the video playbook focus on for improving YouTube performance?","Question",{"text":108,"@type":109},"It focuses on maximizing performance across the full process, including upload and publish, distribution, and measurement, supported by practical checklists and templates.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"How should keyword research be used before writing the script?",{"text":113,"@type":109},"Primary keywords should be determined through keyword research, then those keywords should be implemented in the script to reinforce relevance for YouTube.",{"name":115,"@type":106,"acceptedAnswer":116},"What steps are recommended during post-production before exporting and uploading?",{"text":117,"@type":109},"Before exporting, it recommends uploading in HD, creating the right filename, and using an end card template.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},383217,1791480862,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":15,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":25},687212321768,"https://ap-avatar.wpscdn.com/avatar/a0010bdbe886d2fe77?x-image-process=image/resize,m_fixed,w_180,h_180&k=1789897067658708522","video playbook  \nThis playbook will help you maximise performance for all your videos.  \nLet’s do this!  \ndisclaimer  \nThis playbook is initially developed for everyone who creates and publishes new video content on Youtube, but it will also help to start optimizing existing video  \ncontent on Youtube.  \nupload & publish  \nHow to use the right meta data for your video; titles, description, thumbnails, tags, keywords, interactive elements, playlistsand many more.  \nAll the things you need to do & check before you upload & publish a video.  \ndistribute  \nHow to distribute your video on the right channel?  \nThis part of the playbook will explain why, how and where you will reach your audience and make sure you will get the best results.  \nmeasure  \nHow to measure the success of your video?  \nIn this part you will find all the relevant metrics you need to focus on to understand the performance of you video.  \nstyle guide  \nTo maintain brand consistency (messaging and visually ) we developed a style guide which includes practical how-to’s and templates.  \nhow to  \n01 upload & publish  \nnew videos  \n01 02 03 04  \npre production post production upload checks measurement  \n01  \npre-production checklist  \nBefore shooting the video you have to take into account two main topics regarding your video’s ranking.  \n1.1 keywords research  \n1.2 writing the script  \n01.1 keyword research  \nBefore shooting the video and writing the script we should have determined which are the primary keywords of the video.  \nBased on keyword research we determine the keywords that should be focused on in the video.  \nTools we are using in this Fase:  \n‣ TubeBuddy/VidIQ  \n‣ Google Search Console  \n‣ Ahrefs/Keyword planner  \n01.2  \nwriting the script  \nWhen we are writing the script we have to be sure the selected keywords are implemented in the script.  \nAdding the keywords into the script gives YouTube an extra signal about relevance of the video about this specific topic  \n02 postproduction  \nchecklist  \nAfter hard weeks of pre-production,filming and editing the moment to export your video is almost there.  \nBut before you do that you need to consider the following 3 steps.  \n2.1 upload your video in hd  \n2.2 create the right filename  \n2.3 use end card template  \n02.1 upload your video  \nin HD  \nIt’s important to export your video in the best resolution because the quality has a strong correlation with search rankings.  \nThe minimum HD resolution on Youtube is 720p (or 1820x720) . By uploading this resolution or higher, your video will automatically display with a small HD badge.","cbCaikyOYlgg8P6Z","https://ap.wps.com/l/cbCaikyOYlgg8P6Z","pdf",8554292,44,"English","# upload & publish\n## How to use the right meta data for your video\n## All the things you need to do & check before you upload & publish\n# distribute\n## How to distribute your video on the right channel\n# measure\n## How to measure the success of your video\n# style guide\n## Maintain brand consistency with templates\n# how to\n## 01 upload & publish new videos\n### 01.1 keywords research\n### 01.2 writing the script\n## 02 postproduction checklist\n### 2.1 upload your video in HD\n### 2.2 create the right filename\n### 2.3 use end card template","[{\"question\":\"What does the video playbook focus on for improving YouTube performance?\",\"answer\":\"It focuses on maximizing performance across the full process, including upload and publish, distribution, and measurement, supported by practical checklists and templates.\"},{\"question\":\"How should keyword research be used before writing the script?\",\"answer\":\"Primary keywords should be determined through keyword research, then those keywords should be implemented in the script to reinforce relevance for YouTube.\"},{\"question\":\"What steps are recommended during post-production before exporting and uploading?\",\"answer\":\"Before exporting, it recommends uploading in HD, creating the right filename, and using an end card template.\"}]","Video Playbook - Upload & Publish - How to Use Metadata | PDF",1790255282]