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Identifiers  \n6 VA Parent Signature  \n7 VA Parent Signature: Color Options  \n8 VA Administration & Office Identifiers  \n10 VA Seals: New Scalable Vector Rendering  \n11 VA Seal: Approved Seal Source File Review  \n12 VA Seal: Retired Seals  \n13 VA Seal: Minimum Size Usage  \n14 VA Seal/Parent Signature: Minimum Clear Space  \n15 VA Seal/Parent Signature: Incorrect Usage  \n17 Color  \n18 Color: VA Primary Brand Colors  \n19 Color: VA Secondary Brand Colors  \n20 Color: VA Extended Palettes  \n21 Color: Screens & Tints  \n22 Color: Two-Color Printing  \n23 Typography  \n24 Typography: General Body Text  \n25 Typography: Title/Accent Text  \n28 Typography: Non-Graphics Professionals  \n29 Typography: Appropriate Color Usage  \n32 Typography: Incorrect Applications  \n34 Design  \n35 Design: Incorrect Applications  \n37 Imagery: Philosophy and Guidance  \n38 Imagery: Incorrect Photography Applications  \n41 Imagery: Monotone Photography Usage  \n42 Imagery: Appropriate Illustration Techniques  \n43 Design Inspirations  \n44 The VA Thread  \n45 VA Sub-Identifiers: Transition to Unison  \n46 VA Sub-Identifiers: Administration Office Identifying Motif Option  \n47 VA Sub-Identifiers: Design Tactics for Special Situations  \n48 VA Sub-Identifiers: Design Tactics for Special Programs and Events  \n49 Special VA Internal Sub-Identifier: I CARE  \n51 General Design Applications  \n52 Stationery: Example Letterhead  \n53 Stationery: Example Envelopes  \n54 Stationery: Example Business Cards  \n55 PowerPoint®: Primary Template  \n57 PowerPoint®: Alternate Design Inspiration  \n58 Example Fact Sheets  \n61 Example Award Certificates  \n62 Design Inspirations: Hypothetical Applications  \n70 Preflight Checklist  \nIntroduction The U.S. Department of Veterans Affairs (VA) Tier 1 Graphic Standards showcases major  \nelements of the VA brand identity system and provides guidelines for their correct use in creating new components of the VA brand identity. The purpose of establishing a brand identity is to create more accessible communication products which are well designed and consistently provide clear and accurate information to Veterans about VA benefits and services.  \nAs outreach and communications efforts continue to grow, VA must project a strong,  \nconsistent identity to further shape the way Veterans, their families, and other constituents view VA. This authoritative resource has been formed accordingly, organizing the presentation of core brand attributes to improve overall confidence in VA and better assert its value in the marketplace. Careful observance and compliance with these guidelines is critical in conveying VA progress and relevance, and contributes to distinguishing VA as the primary and essential organization serving Veterans in the U.S. Employing this guidance ensures that approval processes for ongoing creative for communications and outreach are more efficient, and the output more effective.  \nWithin this document are both set requirements which cannot be altered, as well as inspirational guidelines providing creative flexibility for more original interpretations. For design ease and brand consistency, key elements such as the VA Signature are provided as accompaniments to this document as ready-to-use images in various electronic formats,(EPS, JPG, etc.) eliminating the need for font matching, color selection and Identifier construction.  \nThis document is the solely-approved standard graphic identity guide for VA, authorized by the Office of the Secretary. It is to be used to mark all programs, projects, initiatives, campaigns, activities, and public communications that require Department identification. Always use the provided files, and never attempt to recreate or modify the fixed VA Seal or VA Signature options.  \nAbsolutes: Essential and Unc","cbCaidJ5XmFTm10R","https://ap.wps.com/l/cbCaidJ5XmFTm10R","pdf",17859899,71,"English","# Introduction\n# Absolutes: Essential and Unchangeable Elements of the VA Brand\n# Organizational Identifiers\n# VA Seals\n## New Scalable Vector Rendering\n## Approved Seal Source File Review\n# Color\n## VA Primary Brand Colors\n## VA Secondary Brand Colors\n## VA Extended Palettes\n# Typography\n## General Body Text\n## Title/Accent Text\n# Design\n## Imagery: Philosophy and Guidance\n# Preflight Checklist","[{\"question\":\"What is the purpose of the VA Tier 1 Graphic Standards guide?\",\"answer\":\"It presents major elements of the VA brand identity system and provides guidelines for correct use when creating new identity components for VA communications and outreach.\"},{\"question\":\"Which elements cannot be changed under the “Absolutes” section?\",\"answer\":\"Core brand attributes—primarily the VA Seal and Signatures, along with specified arrangements—may not be altered or rearranged, except for required name/contact information on stationery items.\"},{\"question\":\"How should designers handle the VA Seal and VA Signature files?\",\"answer\":\"Designers must always use the provided approved files and templates and should never recreate or manually modify the fixed VA Seal or VA Signature options.\"}]","VA - Graphic Standards: Foundation for Brand Maintenance and Evolution - Version 1.0 August 2012 | PDF",25]