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It explains how to prepare, plan, develop, and implement campaigns, then monitor and evaluate results. The guide outlines steps such as defining the problem statement, identifying contextual factors, conducting needs assessments, building personas and empathy maps, crafting campaign messaging, creating content calendars and ad budgets, running pre- and post-surveys/polls, managing comments, and adjusting based on performance data.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/using-social-media-for-health-behavior-change-technical-how-to-guide/351187/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/using-social-media-for-health-behavior-change-technical-how-to-guide/351187.png","ImageObject",442,249,{"name":88,"@type":89},"Maya Linwood","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-29","2026-09-22",true,{"@type":98,"interactionType":99,"userInteractionCount":8},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What is the purpose of using social media in health behavior change campaigns?","Question",{"text":108,"@type":109},"The guide explains that social media can be a viable channel for SBC interventions by influencing knowledge, attitudes, and behaviors across individual, community, and social levels.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What major phases does the guide use to plan and run a campaign?",{"text":113,"@type":109},"It organizes work into preparation and three campaign phases: planning (Phase I), developing content and messaging (Phase II), and implementing, monitoring, and evaluating (Phase III).",{"name":115,"@type":106,"acceptedAnswer":116},"Which monitoring and evaluation activities does the guide recommend?",{"text":117,"@type":109},"Recommended steps include developing a monitoring and evaluation plan, using performance tracking (optional), running pre- and post-surveys/polls, monitoring comments, and reflecting and adjusting based on campaign data.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},351187,1791732030,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":8,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":135,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":40},962084928432,"https://ap-avatar.wpscdn.com/davatar_155a257f0dc6eb9ab79c44ca47cae57d","Using Social Media for Health Behavior Change  \nTechnical How-to Guide  \nAcknowledgments  \nThis technical guide was developed by FHI 360 based on experience across nine countries that participated in the Meta Accelerator project over a two-year period. Under this collaboration, Meta provided technical assistance and donated advertising credits to support the use of social media for social and behavior change communication initiatives.  \nThe contents are the responsibility of FHI 360 and do not necessarily reflect the views of Meta. Special thanks to the cross collaboration of team members at FHI 360 headquarters from SBC (Rose Wilder, Emily Bockh) and Going Online (Benjamin Eveslage) . This publication would not have been possible without the strong collaboration and dedication of country team colleagues who planned, implemented, and monitored their various social media campaigns and shared their experience and expertise.  \nSpecial thanks to Thato Kasongo, Suraj Chaudhary, Jamie Greenberg, and Harsh Agarwal for their thorough review for validation of this guide, as well as Brian Pedersen who provided valuable insight on content development.  \nSuggested citation  \nFHI 360. Using social media for health behavior change: technical how-to guide. Durham (NC):  \nFHI 360; 2023. Available from: [https://www.fhi360.org/sites/default/files/media/documents/resource-me](https://www.fhi360.org/sites/default/files/media/documents/resource-me)ta-social-media-guide-behavior-change.pdf  \nContact  \nFor questions about the guide, please [contact](contact SBC@fhi360.org)[ ](contact SBC@fhi360.org)[SBC@fhi360.org](contact SBC@fhi360.org).  \nUsing Social Media for Health Behavior Change: Technical How-to Guide   \nHow to Use this Guide  \nThis comprehensive guide has four sections taking you through preparations, planning, developing, and implementing to monitoring and evaluating your campaign. We do not expect you to read this document in one sitting, but rather use it as you develop your social media campaign. Use the table of contents to the right to navigate to relevant parts. For example, if you need to refer to Pre-Testing, click on the Pre-Test step.  \nPreparation: Getting Started  \nA Set Up a Business Page/Account  \nB Build Your Community  \nC Define Roles within a Social Media Team  \nPHASE  \nI  \nPlan Your Social Media Campaign  \n1 Define the Problem Statement  \n3 Identify Contextual Factors  \n5 Conduct a Needs Assessment  \nPHASE I SUMMARY CHECKLIST  \n8 Develop an Impact/Viability Matrix  \n6 State Goal and Intermediary Objectives  \n9 Build a Monitoring and Evaluation Plan  \n11 Develop an Action Plan  \n2 Determine the Target Audience  \n7 Develop an Empathy Map  \n10 Develop Survey/Poll Questions  \n4 Develop Personas  \nPHASE  \nII  \nDevelop Your Social Media Campaign  \n14 Develop Content for the Campaign  \n12 Develop Campaign Messaging  \n13 Determine the Creative Approach  \n16 Create the Content Calendar/Budget for Ads  \nPHASE II SUMMARY CHECKLIST  \n15 Pre-Test Creative Content  \nPHASE  \nIII  \nImplement, Monitor, and Evaluate Your Campaign  \n23 Conduct Post-Survey/Poll  \n22 Develop a Performance Tracker (optional)  \n18 Set Up the Campaign and Publish  \n20 Reflect and Adjust Based on Campaign Data  \n19 Monitor Your Campaign  \n17 Conduct Pre-Survey/Poll  \n21 Manage Comments  \nUsing Social Media for Health Behavior Change: Technical How-to Guide   \nSUPPORTING TOOL  \nSocial Media Campaign Plan Template  \nTo support this guide, we created a PowerPoint template you can use to develop your Social Media Plan. We suggest you use the PowerPoint that follows steps in the guide and summarizes key information. As you progress through the PowerPoint, link back to the appropriate section below to dig further into steps, as needed. Directions for completing each slide are included in the slide notes for reference.  \nSocial Media Campaign Plan  \nTopic Here  \nYour Organization Here Project Name Here  \nUsing Social Media for Health Behavior Change: Technical How-to ","cbCaifNlGFrQYNEk","https://ap.wps.com/l/cbCaifNlGFrQYNEk","pdf",1657664,51,"English","# How to Use this Guide\n## Preparation: Getting Started\n## Plan Your Social Media Campaign (Phase I)\n## Develop Your Social Media Campaign (Phase II)\n## Implement, Monitor, and Evaluate Your Campaign (Phase III)\n# Introduction\n## Leveraging Social Media as a Tool for Social and Behavior Change\n# Supporting Tool\n## Social Media Campaign Plan Template","[{\"question\":\"What is the purpose of using social media in health behavior change campaigns?\",\"answer\":\"The guide explains that social media can be a viable channel for SBC interventions by influencing knowledge, attitudes, and behaviors across individual, community, and social levels.\"},{\"question\":\"What major phases does the guide use to plan and run a campaign?\",\"answer\":\"It organizes work into preparation and three campaign phases: planning (Phase I), developing content and messaging (Phase II), and implementing, monitoring, and evaluating (Phase III).\"},{\"question\":\"Which monitoring and evaluation activities does the guide recommend?\",\"answer\":\"Recommended steps include developing a monitoring and evaluation plan, using performance tracking (optional), running pre- and post-surveys/polls, monitoring comments, and reflecting and adjusting based on campaign data.\"}]","Using Social Media for Health Behavior Change - Technical How-to Guide | PDF",1790092985]