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Enhanced analytics reports show traffic sources, visited pages, dwell time, navigation depth, visit exits, and subsequent destinations. By comparing web usage data before and after redesign changes, the library identifies improvements across multiple user experience dimensions. The study sets clear objectives for tracking usage, analyzing behaviors, evaluating menu efficiency, and guiding redesign decisions.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/using-google-analytics-for-improving-library-website-content-and-design-a-case-study/253564/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/using-google-analytics-for-improving-library-website-content-and-design-a-case-study/253564.png","ImageObject",442,249,{"name":88,"@type":89},"Felix Montgomery","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-27","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":25},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"What was the main purpose of the case study?","Question",{"text":108,"@type":109},"To use Google Analytics to improve the design and content of the Rutgers-Newark Law Library main website so it better fits visitors’ needs.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"Which kinds of information did Google Analytics provide?",{"text":113,"@type":109},"It provided data on where visitors came from, what pages they visited, how long they stayed, how deeply they navigated, where they left, and where they went next.",{"name":115,"@type":106,"acceptedAnswer":116},"How did the library plan to evaluate improvements?",{"text":117,"@type":109},"It analyzed Google Analytics data, made website changes, and compared web usage data collected before and after the changes to assess improvements.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},253564,1791333167,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":25,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":40,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":139,"read_time":140},549768064778,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","Please do not remove this page  \nUsing Google Analytics for improving library website content and design: a case study  \nFang, Wei [https://scholarship.libraries.rutgers.edu/esploro/outputs/journalArticle/Using-Google-Analytics-for-improving-library/991031550032404646/fi](https://scholarship.libraries.rutgers.edu/esploro/outputs/journalArticle/Using-Google-Analytics-for-improving-library/991031550032404646/fi)lesAndLinks?index=0  \nFang, W. (2007) . Using Google Analytics for improving library website content and design: a case study.  \nLibrary Philosophy and Practice, 1–17. [https://doi.org/10.7282/T3MK6B6N](https://doi.org/10.7282/T3MK6B6N)  \nThis work is protected by copyright. You are free to use this resource, with proper attribution, for research and educational purposes. Other uses, such as reproduction or publication, may require the permission of the copyright holder.  \nDownloaded On 2026/09/12 22:34:57-0400  \nReport an accessibility issue at: [https://go.rutgers.edu/rul-remediation](https://go.rutgers.edu/rul-remediation)  \nLibrary Philosophy and Practice 2007 LPP Special Issue on Libraries and Google  \nISSN 1522-0222  \nUsing Google Analytics for Improving Library Website Content and Design: A  \nCase Study  \nWei Fang  \nDigital Services Librarian  \nRutgers-Newark Law Library for the Center of Law and Justice Newark, New Jersey 07102  \nIntroduction  \nAs more and more digital content goes online, libraries today are fundamentally different than they were as recently as five years ago. Websites have become an essential component of library service, and designing these websites involves both technical and administrative decision-making. During the past five years, the Rutgers-Newark Law Library (RNLL) has used different methods to figure out exactly what our visitors are looking for on our website. Recently, we used Google Analytics to track our visitors' behaviors, and pinpointed the motivations behind their information-seeking. The visually enhanced reports by Google Analytics provided information on where visitors came from, what pages they visited, how long they stayed on each page, how deep into the site they navigated, where their visits ended, and where they went from there. By analyzing the data from Google Analytics, we made changes to our website and compared web usage data from before and after the changes, concluding that our website was improved in a number of ways.  \nObjectives  \nThe goal of this case study was to use Google Analytics to improve the design and content of the Rutgers-Newark Law Library's main website to better fit our visitors' needs. Our objectives were:  \n• To track the usage of the library main website  \nUsing Google Analytics for Improving Library Website Content and Design: A Case Study, Wei Fang. Library Philosophy and Practice 2007 (June), LPP Special Issue on Libraries and Google  \n1  \n• To track visitors' behaviors  \n• To determine the efficiency of the website's menu system  \n• To make suggestions for improving user experiences  \n• To establish the most effective way for redesigning the website  \nMethodology  \nThere are different methods for analyzing website traffic and usability. Our user services department at RNLL used to ask patrons to fill out paper-based surveys that asked questions regarding users' experiences with the website. However, paperbased surveys have limitations since the target groups are limited by their physical locations. The digital services department also built a webpage to conduct similar surveys online. Online surveys overcome physical location limitations, but because of their subjective nature they still cannot guarantee accuracy of results. In general, questions given in a survey can be open-ended or closed-ended: closed questions are considered more efficient and reliable while open questions can help get unanticipated answers in respondents' own words. Also, survey results could be dramatically affected by the way the questions are worded (Fink, 2002, ","cbCaip0oB4ZWzHrR","https://ap.wps.com/l/cbCaip0oB4ZWzHrR","pdf",350322,"English","# Introduction\n## Objectives\n## Methodology","[{\"question\":\"What was the main purpose of the case study?\",\"answer\":\"To use Google Analytics to improve the design and content of the Rutgers-Newark Law Library main website so it better fits visitors’ needs.\"},{\"question\":\"Which kinds of information did Google Analytics provide?\",\"answer\":\"It provided data on where visitors came from, what pages they visited, how long they stayed, how deeply they navigated, where they left, and where they went next.\"},{\"question\":\"How did the library plan to evaluate improvements?\",\"answer\":\"It analyzed Google Analytics data, made website changes, and compared web usage data collected before and after the changes to assess improvements.\"}]","Using Google Analytics for Improving Library Website Content and Design - A Case Study | PDF",1789266907,6]