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If you haven’t checked that out yet, you can view it on our private YouTube channel for members here.  \nFor a direct link to the spreadsheet referenced here and in the video, click here.  \nIf you’ve ever spent some time reading content marketing / writing blogs, you’ve probably read some variation of “if you write it, they will come (and buy your product)” a few thousand times. The assumption is, of course, that if you go out there and write a piece of killer content, you’ll suddenly find your business beingshowered with all kinds of impressive traffic numbers.  \nAnd that’s true – but only if you’ve done your homework.  \nSo, at this point, you’ve been introduced to keyword research. That’s all we mean, right? While you might be setting yourself up for success by writing content for certain keywords, there’s still one more thing you have to do before you get to writing: you’ve got to map out your content.  \nA successful marketing effort isn’t a one-shot shop. If you want results, you need consistency, and that means you need to plan your moves in advance. That’s where an editorial calendar comes in.  \nConsistency isn’t just about getting content out on time, however. It’s also about getting the timeliest content out on time. That means writing content that alignswell with what’s currently going on in the world when you publish a post. For a baker, that might mean getting out a bunch of content about baking gingerbread cookies during the winter. For a software or IT services company, it might mean aligning your content with industry conferences or yearly events.  \nTHE CONTENT FACTORY  1   \n| USING AN EDITORIAL CALENDAR |\n| --- |\n| |\n| If you’re reading this guide, then you already have access to the content calendar that we use with all of our clients. Our calendar tracks a handful of things, but the most important things to pay attention to are the title, keyword, word count, the status of the blog post, and when it is due. Below, all of these are explained in detail (as well as why they are important) .\u003Cbr>1. Title. Here’s a secret: before becoming TCF’s editor, I used to teach college students how to write essays. Often, they would come to me, asking me where to start their papers. I’d tell them that’s simple: the title! Coming up with a title can help drive the direction of a blog post, and if as you’rewriting you end up changing direction… well, the title isn’t set in stone. Even if you don’t have a fleshed out “pitch,” sometimes a good title is the only real pitch you need.\u003Cbr>2. Keyword. By this point, you know how important keyword research is. The keyword is here so that you can see, at a glance, what keywords you’re targeting. This can help prevent you from going too hard on one keyword (or from forgetting to target a keyword you know is important to your brand) .\u003Cbr>3. Word Count. The best posts are long posts (over 2,500 words), but if your“content writing department” is really just whoever has an extra few hours on staff, not everyone is going to have the time to write that much. By planning things out in advance, you can come up with bite-sized topics that busier employees can scratch off the calendar.\u003Cbr>4. Blog Status. Even if you only have one person writing your content, things often get lost – that, and people naturally tend to jump around between multiple projects, especially at smaller companies. By marking the status of each of your blog posts, you can always be sure of your progress. In our calendar, we use a simple system:\u003Cbr>THE CONTENT FACTORY  2 \u003Cbr>\u003Cbr>|\n\nUSING AN EDITORIAL CALENDAR  \no In Progress (Orange Text): Someone is writing that post. Often, they will tag their name in the “notes” section.  \no Written (Yellow Background): The post is completed, but it is awaiting editing.  \no Edited (Red Background): The post is edited, ","cbCaiu0rKKhqPm2g","https://ap.wps.com/l/cbCaiu0rKKhqPm2g","pdf",469704,6,"English","# Using an Editorial Calendar\n## Purpose and role of an editorial calendar\n## Key fields tracked in the calendar\n## Editorial workflow statuses\n## Steps to plan content using the calendar","[{\"question\":\"What is the main purpose of an editorial calendar?\",\"answer\":\"An editorial calendar helps plan content moves in advance so publishing stays consistent and timely. It also supports aligning posts with what is happening in the world when you publish.\"},{\"question\":\"Which items should be tracked in the content calendar?\",\"answer\":\"The guide highlights tracking the title, keyword, word count, blog post status, and the due date for each post. These elements are explained as the most important things to pay attention to.\"},{\"question\":\"What do the different blog post statuses mean?\",\"answer\":\"The calendar uses a simple system: In Progress (someone is writing), Written (completed, awaiting editing), Edited (edited, awaiting publication), and Published/Approved (published or approved for guest posts).\"},{\"question\":\"How should you plan keywords across multiple posts?\",\"answer\":\"You can target a keyword more than once, but avoid using the same keyword too often in a month. The guide recommends spreading targets and also allowing keyword variations with similar spacing.\"}]","Using an Editorial Calendar - Content Factory | PDF",1790227562]