[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-162754-105":53,"doc-detail-162754-en":126},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":119,"head_meta":121,"extra_data":123,"updated_unix":125},105,"en","user-journey-map-template","User Journey Map Template","","A fill-in-the-blank user journey map template for capturing a single user’s experience toward a specific goal from first awareness through completion. It organizes phases and records key actions and touchpoints, then adds validated thoughts and emotions from research, evidence-based pain points, and opportunity ideas that are not treated as commitments. Guidance covers facilitator setup, persona and goal scope, current-state mapping before future design, and prioritization using 2x2 or RICE for actionable design work.",{"@graph":63,"@context":118},[64,80,101],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/user-journey-map-template/162754/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/user-journey-map-template/162754.png","ImageObject",442,249,{"name":88,"@type":89},"Emma Mercer","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/vnd.openxmlformats-officedocument.wordprocessingml.document","2026-09-25","2026-08-30",true,{"@type":98,"interactionType":99,"userInteractionCount":76},"InteractionCounter",{"@type":100},"ViewAction",{"@type":102,"mainEntity":103},"FAQPage",[104,110,114],{"name":105,"@type":106,"acceptedAnswer":107},"How should phases be defined in the template?","Question",{"text":108,"@type":109},"Name each phase from the user’s perspective, and usually use 4–6 phases for most journeys.","Answer",{"name":111,"@type":106,"acceptedAnswer":112},"What should be filled first: actions, emotions, or pain points?",{"text":113,"@type":109},"Fill actions and touchpoints first as facts, then add thoughts and emotions from research, and derive pain points from evidence such as analytics or interview findings.",{"name":115,"@type":106,"acceptedAnswer":116},"How do opportunities in the journey map get handled for action?",{"text":117,"@type":109},"Opportunities should be captured as ideas, then prioritized later using a 2x2 or RICE scoring rather than treating them as committed work immediately.","https://schema.org",{"og:url":78,"og:type":120,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":122,"canonical":78},"index,follow",{"doc_id":124,"site_id":56},162754,1788129892,{"code":4,"msg":5,"data":127},{"doc_id":124,"user_id":128,"nickname":88,"user_avatar":129,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":130,"file_id":131,"file_url":132,"file_type":133,"file_size":134,"view_count":76,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":135,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":136,"faqs":137,"seo_title":138,"seo_description":61,"update_tm":125,"read_time":73},962084925502,"https://ap-avatar.wpscdn.com/davatar_6f874abed73319feea01a86fa6f0fab8","User Journey Map Template\n> Formats: Markdown (canonical) | DOCX | PDF | Miro/FigJam\n> Updated: 2026-03-22\n> License: CC BY 4.0 – Kate Makrigiannis / k8mak.com\nA fill-in-the-blank template for mapping a single user's experience across phases of a specific goal – from first awareness through completion. Captures actions, touchpoints, thoughts, emotions, pain points, and opportunities.\nWhen to use this\nYou need to visualize how a specific user experiences your product or service across time. Journey maps turn research findings into a shared artifact the team can reference during design, prioritization, and story writing. Use this when you have interview data, analytics, or observational research and need to synthesize it into something the whole team can see.\nTemplate\nFill in one column per phase. Most journeys have 4-6 phases.\nHow to fill it in\n1. Start with phases. Name each phase from the user's perspective. \"Discover\" not \"Marketing awareness.\" \"Try it out\" not \"Onboarding funnel.\"\n2. Fill actions and touchpoints first. These are the facts. Get them down before interpreting emotions or opportunities.\n3. Add thoughts and emotions from research. Use actual quotes or close paraphrases. Don't invent emotional states.\n4. Pain points come from evidence. Drop-off analytics, support tickets, interview frustrations. Not your guesses.\n5. Opportunities are ideas, not commitments. Capture them freely. Prioritize later with a 2x2 or RICE score.\nWorked example: New patient scheduling a first appointment\nPersona: Maria, newly insured, first-time patient at a multi-location clinic\nScope: Deciding to find a doctor → Attending the first appointment\nFacilitator tips\nOne persona, one goal. Don't try to map multiple personas on one map. It gets confusing. Create separate maps for distinct user types.\nCurrent state before future state. Map what actually happens before designing what should happen. Teams that skip current state build future state on assumptions.\nEmotions are data, not decoration. The emotional arc across the journey reveals where users are most vulnerable to dropping off. A journey that starts positive and trends negative has a retention problem.\nOpportunities are cheap. Prioritization is the real work. A journey map with 20 opportunities and no prioritization is a wish list. Feed opportunities into a 2x2 or RICE exercise to decide what to act on.\nHow did it go?\n\u0003(\u0004 Each phase is named from the user's perspective, not the business's\n\u0003(\u0004 Pain points are backed by research evidence (quotes, analytics, ticket data)\n\u0003(\u0004 Emotional states are specific (not just \"happy\" / \"sad\")\n\u0003(\u0004 Opportunities are captured but not treated as committed work\n\u0003(\u0004 The map is scannable in under 2 minutes\nPart of the \u0013 HYPERLINK \"https://k8mak.com/agent-toolkit\" \u0014k8 Agent Toolkit\u0015. Download other formats at \u0013 HYPERLINK \"https://k8mak.com/resources\" \u0014k8mak.com/resources\u0015.","cbCail7OZhjeZz9W","https://ap.wps.com/l/cbCail7OZhjeZz9W","docx",16077,"English","# Template\n## How to fill it in\n## Facilitator tips\n## How did it go?","[{\"question\":\"How should phases be defined in the template?\",\"answer\":\"Name each phase from the user’s perspective, and usually use 4–6 phases for most journeys.\"},{\"question\":\"What should be filled first: actions, emotions, or pain points?\",\"answer\":\"Fill actions and touchpoints first as facts, then add thoughts and emotions from research, and derive pain points from evidence such as analytics or interview findings.\"},{\"question\":\"How do opportunities in the journey map get handled for action?\",\"answer\":\"Opportunities should be captured as ideas, then prioritized later using a 2x2 or RICE scoring rather than treating them as committed work immediately.\"}]","User Journey Map Template | DOCX"]