[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-259188-105":53,"doc-detail-259188-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","unisci-discussion-papers-no-19-book-critique-mission-al-jazeera","UNISCI Discussion Papers - Nº 19 - Book Critique Mission Al-Jazeera","","Book review of Josh Rushing’s Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World, published in UNISCI Discussion Papers Nº 19 (January 2009). The review evaluates United States public diplomacy and “hearts and minds” efforts, arguing that heavy investment in technology is not matched by imaginative engagement and honest communication. It highlights Rushing’s firsthand observations from U.S. Central Command, critiques media practices that avoid tough questions, and contrasts U.S. journalists with Aljazeera’s reporters.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":51,"@type":70,"position":76},"https://docshare.wps.com/template/general/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/unisci-discussion-papers-no-19-book-critique-mission-al-jazeera/259188/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/unisci-discussion-papers-no-19-book-critique-mission-al-jazeera/259188.png","ImageObject",442,249,{"name":88,"@type":89},"Dipper","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-30","2026-09-13",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",13,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What book is reviewed in UNISCI Discussion Papers Nº 19?","Question",{"text":109,"@type":110},"The review focuses on Josh Rushing’s Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"What main issue does the review identify about U.S. strategy?",{"text":114,"@type":110},"The review argues the United States is only partially effective because it invests heavily in technology but insufficiently in imaginative communication and engagement.",{"name":116,"@type":107,"acceptedAnswer":117},"How does the review compare U.S. media with Aljazeera?",{"text":118,"@type":110},"It contrasts U.S. journalists with Aljazeera’s reporters, emphasizing the latter’s professional mission and distinctive journalistic voice.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},259188,1790409215,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":50,"category_name":51,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":79,"language":136,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":61,"update_tm":140,"read_time":73,"preview_page_count":4},1374404997633,"https://ap-avatar.wpscdn.com/davatar_a8503ba1806abce46bf441b54a3ca4cd","UNISCI Discussion Papers, Nº 19 (Enero / January 2009) ISSN 1696-2206   \nCRÍTICA DE LIBROS:  \nRushing, Josh (2007):  \nMission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World  \nNew York; Palgrave, MacMillan  \nISBN-13: 9781403979056. 256 pp.  \nNajam Abbas 1  \nInstitute of Ismaili Studies (IIS)  \nCopyright © UNISCI, 2009.  \nLas opiniones expresadas en estos artículos son propias de sus autores, y no reflejan necesariamente laopinión de UNISCI. The views expressed in these articles are those of the authors, and do not  \nnecessarily reflect the views of UNISCI.  \nDespite spending large resources, why United States is only partially effective when it comes to winning hearts and minds in the regions where it has vital stakes? Is it because it heavily invests technology but little on engaging in communication imaginatively? This book is a frank and candid attempt to diagnose that malady and suggest some remedy. Rushing shares his first hand experience of what would have gone wrong and how to put it right with his sharp perceptions, probing observations and a candid expression.  \nMarine Captain Josh Rushing was selected by Headquarters Marine Corps for duty at U.S. Central Command in Doha, Qatar as a part of the communication team for getting the American perspective across to audiences worldwide. From that vintage point Rushing discovered that what was professed as national ideals was not practice in the field: “In America we like to say we cherish freedom of the press. We justly claim it as one of the blessings of democracy and look down on societies where the governments control the media, but in reality the United States has lost ground on these freedoms. And the U.S. networks have resorted to tiptoeing around some issues for fear that American audiences will not stomach tough questions about foreign policy or the administration during a time of war [p.79] .”  \nRushing noticed that opinion makers counted too much on technological wizardry, graphic displays but put little thought and effort to get the points across, reach out and win wider audience approval for US policies.“The mass media are filled with bright lights and sizzle, with high production values and lower human values.” [p.80]  \nElaborating on the ideals of effective and honest communication, Rushing reminds that scepticism is more than “a bullet point in a journalist’s job description; it’s a requirement  \n1 Najam Abbas is working as Researcher at the Institute of Ismaili Studies, Unit of Central Asian Studies.  \n292  \n UNISCI Discussion Papers, Nº 19 (Enero / January 2009) ISSN 1696-2206   \nfor a democracy to work. If journalism don’t crosscheck and hold the power of administrations accountable, their nations run the risk of fascism where all powers are held in one small office.” In fact, the reporters seemed to hungrily swallow the stuff we served them, often without deeper inquiry-and often after abandoning the obligatory scepticism inherent in journalism.  \nDid Rushing witness any efforts to adjust the public diplomacy initiatives that reflected flexibility, accommodation and adaptation to the ground realities? Examples found in the book point out to poverty of perception and paucity of prescription owing to misplaced priorities. Rushing has witnessed first hand how some reporters face difficulty in getting their more sceptical stories the attention they deserve. While the US administration’s assertions were on the front page, Washington Post’s Pentagon correspondent noted that things that challenged the administration were on A18 on Sunday or A24 on Monday.  \nTwo characters mentioned in the book offer a stark contrast. One is Jim Wilkinson who was plucked from the ranks of republican operatives to be appointed director of strategic communication for General Tommy Franks. [P.43] Jim had learned form his years as a republican operative that the opinion of the American people was amenable for moulding to back government’s priorities. To implement this app","cbCaiktoZ58iW0O8","https://ap.wps.com/l/cbCaiktoZ58iW0O8","pdf",108412,"English","# Critique de livres\n## Mission Al-Jazeera de Josh Rushing","[{\"question\":\"What book is reviewed in UNISCI Discussion Papers Nº 19?\",\"answer\":\"The review focuses on Josh Rushing’s Mission Al-Jazeera: Build a Bridge, Seek the Truth, Change the World.\"},{\"question\":\"What main issue does the review identify about U.S. strategy?\",\"answer\":\"The review argues the United States is only partially effective because it invests heavily in technology but insufficiently in imaginative communication and engagement.\"},{\"question\":\"How does the review compare U.S. media with Aljazeera?\",\"answer\":\"It contrasts U.S. journalists with Aljazeera’s reporters, emphasizing the latter’s professional mission and distinctive journalistic voice.\"}]","UNISCI Discussion Papers - Nº 19 - Book Critique Mission Al-Jazeera | PDF",1789330511]