[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"detail-sidebar-cat-1-en-105":3,"doc-seo-376362-105":53,"doc-detail-376362-en":127},{"code":4,"msg":5,"data":6},0,"success",[7,14,19,24,29,34,39,44,49],{"id":8,"doc_module":9,"doc_module_name":10,"category_name":11,"show_sort_weight":12,"slug":13},11,1,"Template","Presentations",90,"presentations",{"id":15,"doc_module":9,"doc_module_name":10,"category_name":16,"show_sort_weight":17,"slug":18},12,"Resumes",80,"resumes",{"id":20,"doc_module":9,"doc_module_name":10,"category_name":21,"show_sort_weight":22,"slug":23},14,"Invoices",70,"invoices",{"id":25,"doc_module":9,"doc_module_name":10,"category_name":26,"show_sort_weight":27,"slug":28},15,"Posters",60,"posters",{"id":30,"doc_module":9,"doc_module_name":10,"category_name":31,"show_sort_weight":32,"slug":33},16,"Social Media",50,"social-media",{"id":35,"doc_module":9,"doc_module_name":10,"category_name":36,"show_sort_weight":37,"slug":38},17,"Forms",40,"forms",{"id":40,"doc_module":9,"doc_module_name":10,"category_name":41,"show_sort_weight":42,"slug":43},18,"Letters",30,"letters",{"id":45,"doc_module":9,"doc_module_name":10,"category_name":46,"show_sort_weight":47,"slug":48},21,"Paper Templates",5,"papers-templates",{"id":50,"doc_module":9,"doc_module_name":10,"category_name":51,"show_sort_weight":4,"slug":52},158,"General","general-158",{"code":4,"msg":54,"data":55},"ok",{"site_id":56,"language":57,"slug":58,"title":59,"keywords":60,"description":61,"schema_data":62,"social_meta":120,"head_meta":122,"extra_data":124,"updated_unix":126},105,"en","tuco-social-media-slide-deck-creating-engaging-social-media-content-and-digital-marketing-strategy","TUCO Social Media Slide Deck - Creating Engaging Social Media Content and Digital Marketing Strategy","","Creating Engaging Social Media Content and Digital Marketing Strategy outlines a content-first approach to digital marketing, emphasizing quality, customer value, and trust-building rather than direct sales. It contrasts social media usage before and during COVID-19 and summarizes what makes strong content. The deck explains the five content pillars, audience segmentation and customer profiling, then prioritizes content formats (posts, photos, links, GIFs, stories, native video, live streaming) and provides a practical workflow for generating content ideas.",{"@graph":63,"@context":119},[64,80,102],{"@type":65,"itemListElement":66},"BreadcrumbList",[67,71,74,77],{"item":68,"name":69,"@type":70,"position":9},"https://docshare.wps.com","Home","ListItem",{"item":72,"name":10,"@type":70,"position":73},"https://docshare.wps.com/template/",2,{"item":75,"name":11,"@type":70,"position":76},"https://docshare.wps.com/template/presentations/",3,{"item":78,"name":59,"@type":70,"position":79},"https://docshare.wps.com/template/tuco-social-media-slide-deck-creating-engaging-social-media-content-and-digital-marketing-strategy/376362/",4,{"url":78,"name":59,"@type":81,"image":82,"author":87,"headline":59,"publisher":90,"fileFormat":93,"inLanguage":57,"description":61,"dateModified":94,"datePublished":95,"encodingFormat":93,"isAccessibleForFree":96,"interactionStatistic":97},"DigitalDocument",{"url":83,"@type":84,"width":85,"height":86},"https://docshare.wps.com/thumbnails/tuco-social-media-slide-deck-creating-engaging-social-media-content-and-digital-marketing-strategy/376362.png","ImageObject",442,249,{"name":88,"@type":89},"Guten tag","Person",{"url":68,"name":91,"@type":92},"DocShare","Organization","application/pdf","2026-10-19","2026-09-24",true,{"@type":98,"interactionType":99,"userInteractionCount":101},"InteractionCounter",{"@type":100},"ViewAction",8,{"@type":103,"mainEntity":104},"FAQPage",[105,111,115],{"name":106,"@type":107,"acceptedAnswer":108},"What is the core principle of a content-first approach in digital marketing?","Question",{"text":109,"@type":110},"Digital marketing depends on the content shared on it. Posting alone is not enough; content must be high quality, useful, and add value to help customers and build trust.","Answer",{"name":112,"@type":107,"acceptedAnswer":113},"How should audiences be segmented to improve social media content?",{"text":114,"@type":110},"Use marketing segmentation to avoid creating content for everyone. Apply customer profiling across demographic, geographic, psychographic, and behavioural factors, then post accordingly.",{"name":116,"@type":107,"acceptedAnswer":117},"Which social media content types are prioritized for engagement?",{"text":118,"@type":110},"The deck orders content by likely engagement and impact: posts and photos are weaker, while links, GIFs, stories, native video, and live streaming perform better, with native video and live streaming highlighted for strong engagement.","https://schema.org",{"og:url":78,"og:type":121,"og:title":59,"og:site_name":91,"og:description":61},"article",{"robots":123,"canonical":78},"index,follow",{"doc_id":125,"site_id":56},376362,1791479579,{"code":4,"msg":5,"data":128},{"doc_id":125,"user_id":129,"nickname":88,"user_avatar":130,"doc_module":9,"category_id":8,"category_name":11,"doc_title":59,"doc_description":61,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":101,"is_deleted":4,"is_public":9,"is_downloadable":9,"audit_status":9,"page_count":136,"language":137,"language_code":57,"site_id":56,"html_lang":57,"table_of_contents":138,"faqs":139,"seo_title":140,"seo_description":61,"update_tm":141,"read_time":15},687212321768,"https://ap-avatar.wpscdn.com/avatar/a0010bdbe886d2fe77?x-image-process=image/resize,m_fixed,w_180,h_180&k=1789897067658708522","Creating Engaging  \nSocial Media Content and Digital  \nMarketing Strategy  \nContent First Approach  \nDigital marketing lives or dies by the content put on it.  \nJust posting doesn’t work you need to post content that is good, quality and adds value.  \nChoose the right platform for your customer.  \nTarget content to specific audience groups.  \nPre COVID 19  \nConsumers spent 2hr 20 mins on social media.  \nDuring COVID 19  \nuse of social media increased by 40% .  \nSocial Media Usage During Lockdown  \nIndie businesses Pre COVID-19  \n43% of organisations active on social media on a daily basis.  \nDuring COVID-19  \nthis has dropped to just 5% .  \nNational businesses Pre COVID-19  \n68% of businesses active on social media on a daily basis.  \nDuring COVID-19  \nthis has dropped to 26% .  \nConsumers  \n[https://www.maybetech.com/blog/industry-news/high-streets-beware-the-digital-gap/](https://www.maybetech.com/blog/industry-news/high-streets-beware-the-digital-gap/)  \nWhat makes good content?  \n􀁘 Something that is useful  \n􀁘 Something that demonstrates your product’s value.  \n􀁘 Something that makes you customer’s life easier.  \n􀁘 Something they can share with others.  \n􀁘 Social media is not about sales, it’s about building trust to the point people want to buy.  \nThe 5 Pillars of Great Content  \n• Inform  \n• Educate  \n• Entertain  \n• Relevance  \n• Value  \nThe purpose of content is to build Authority, Credibility and Trust.  \nSegment your audience  \nFrom a marketing perspective your product or service never appeals to everyone.  \nIf you create content for everyone you create content for no one.  \nDifferent people want your products for different reasons.  \nUnderstand these differences and post accordingly.  \nCustomer Profiling  \nDemographic – Age, gender, income,  marital status etc.  \nGeographic – Location, ability to travel, Online.  \nPsychographic – Activities, politics, opinions, values.  \nBehavioural – Events, frequency, holidays, anniversaries.  \nHierarchy of content for Social media  \n• Posts – Unlikely to get very good engagement  \n• Photos – Better than posts, but have a limited appeal  \n• Links – Will get some interaction  \n• GIFs – Any moving image get better engagement (55% more on Twitter)  \n• Stories – Get brilliant engagement on Instagram.  \n• Native Video – Huge engagement (gets 135% more organic reach on FB than an image) .  \n• Live streaming – A priority for all social media outlets, gets huge engagement (Facebook Live’s search popularity increased by 330% in just one year) .  \nCreating Content  \nPick a topic or a product.  \n List all the things that topic or product does.  \nSelect one.  \nBrainstorm relevant content.  \nGet creating.  \nExamples on the following slides  \nCreating a Content Storm","cbCaiifgTglqanh0","https://ap.wps.com/l/cbCaiifgTglqanh0","pdf",1555037,34,"English","# Content-First Marketing Approach\n## Social Media Usage: Pre- vs During COVID-19\n## What Makes Good Content\n## The 5 Pillars of Great Content\n## Audience Segmentation and Customer Profiling\n## Hierarchy of Social Media Content\n## Creating Content: Process and Examples","[{\"question\":\"What is the core principle of a content-first approach in digital marketing?\",\"answer\":\"Digital marketing depends on the content shared on it. Posting alone is not enough; content must be high quality, useful, and add value to help customers and build trust.\"},{\"question\":\"How should audiences be segmented to improve social media content?\",\"answer\":\"Use marketing segmentation to avoid creating content for everyone. Apply customer profiling across demographic, geographic, psychographic, and behavioural factors, then post accordingly.\"},{\"question\":\"Which social media content types are prioritized for engagement?\",\"answer\":\"The deck orders content by likely engagement and impact: posts and photos are weaker, while links, GIFs, stories, native video, and live streaming perform better, with native video and live streaming highlighted for strong engagement.\"}]","TUCO Social Media Slide Deck - Creating Engaging Social Media Content and Digital Marketing Strategy | PDF",1790218376]