[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"doc-seo-244188-105":3,"detail-sidebar-cat-1-en-105":81,"doc-detail-244188-en":127},{"code":4,"msg":5,"data":6},0,"ok",{"site_id":7,"language":8,"slug":9,"title":10,"keywords":11,"description":12,"schema_data":13,"social_meta":74,"head_meta":76,"extra_data":78,"updated_unix":80},105,"en","trade-show-creative-brief-template","Trade Show Creative Brief - Template","","Trade show creative brief template for capturing key planning details, from event basics and contact information to required deliverables and booth build specifications. Includes prompts to define success metrics, event function, product and service experience, brand voice, messaging, target audiences, budget and what it covers, timeline, and key differentiators. Also covers mandatory booth elements, marketing guidelines and materials, plus comments and approval fields for sign-off.",{"@graph":14,"@context":73},[15,34,56],{"@type":16,"itemListElement":17},"BreadcrumbList",[18,23,27,31],{"item":19,"name":20,"@type":21,"position":22},"https://docshare.wps.com","Home","ListItem",1,{"item":24,"name":25,"@type":21,"position":26},"https://docshare.wps.com/template/","Template",2,{"item":28,"name":29,"@type":21,"position":30},"https://docshare.wps.com/template/presentations/","Presentations",3,{"item":32,"name":10,"@type":21,"position":33},"https://docshare.wps.com/template/trade-show-creative-brief-template/244188/",4,{"url":32,"name":10,"@type":35,"image":36,"author":41,"headline":10,"publisher":44,"fileFormat":47,"inLanguage":8,"description":12,"dateModified":48,"datePublished":49,"encodingFormat":47,"isAccessibleForFree":50,"interactionStatistic":51},"DigitalDocument",{"url":37,"@type":38,"width":39,"height":40},"https://docshare.wps.com/thumbnails/trade-show-creative-brief-template/244188.png","ImageObject",442,249,{"name":42,"@type":43},"Melati","Person",{"url":19,"name":45,"@type":46},"DocShare","Organization","application/pdf","2026-10-19","2026-09-12",true,{"@type":52,"interactionType":53,"userInteractionCount":55},"InteractionCounter",{"@type":54},"ViewAction",10,{"@type":57,"mainEntity":58},"FAQPage",[59,65,69],{"name":60,"@type":61,"acceptedAnswer":62},"What sections are included to plan deliverables for the trade show?","Question",{"text":63,"@type":64},"The template includes an Expected Deliverables section with examples such as preliminary sketches/floorplans, concepts and final renderings, material/sample boards, engagement ideas, and graphic design or theming support.","Answer",{"name":66,"@type":61,"acceptedAnswer":67},"How does the template guide defining budget and what it includes?",{"text":68,"@type":64},"It asks for the project budget and provides budget notes prompts covering exhibit space, exhibit components, installation and dismantle, show services, freight, and creative engagement content such as graphics.",{"name":70,"@type":61,"acceptedAnswer":71},"What does the template collect about audience, messaging, and brand voice?",{"text":72,"@type":64},"It prompts for brand and project target audience details, key messaging elements like takeaways/tag line and show theme/focus, differentiators, and brand personality and project tone to guide how the event should communicate.","https://schema.org",{"og:url":32,"og:type":75,"og:title":10,"og:site_name":45,"og:description":12},"article",{"robots":77,"canonical":32},"index,follow",{"doc_id":79,"site_id":7},244188,1791736483,{"code":4,"msg":82,"data":83},"success",[84,88,93,98,103,108,113,118,123],{"id":85,"doc_module":22,"doc_module_name":25,"category_name":29,"show_sort_weight":86,"slug":87},11,90,"presentations",{"id":89,"doc_module":22,"doc_module_name":25,"category_name":90,"show_sort_weight":91,"slug":92},12,"Resumes",80,"resumes",{"id":94,"doc_module":22,"doc_module_name":25,"category_name":95,"show_sort_weight":96,"slug":97},14,"Invoices",70,"invoices",{"id":99,"doc_module":22,"doc_module_name":25,"category_name":100,"show_sort_weight":101,"slug":102},15,"Posters",60,"posters",{"id":104,"doc_module":22,"doc_module_name":25,"category_name":105,"show_sort_weight":106,"slug":107},16,"Social Media",50,"social-media",{"id":109,"doc_module":22,"doc_module_name":25,"category_name":110,"show_sort_weight":111,"slug":112},17,"Forms",40,"forms",{"id":114,"doc_module":22,"doc_module_name":25,"category_name":115,"show_sort_weight":116,"slug":117},18,"Letters",30,"letters",{"id":119,"doc_module":22,"doc_module_name":25,"category_name":120,"show_sort_weight":121,"slug":122},21,"Paper Templates",5,"papers-templates",{"id":124,"doc_module":22,"doc_module_name":25,"category_name":125,"show_sort_weight":4,"slug":126},158,"General","general-158",{"code":4,"msg":82,"data":128},{"doc_id":79,"user_id":129,"nickname":42,"user_avatar":130,"doc_module":22,"category_id":85,"category_name":29,"doc_title":10,"doc_description":12,"doc_content":131,"file_id":132,"file_url":133,"file_type":134,"file_size":135,"view_count":55,"is_deleted":4,"is_public":22,"is_downloadable":22,"audit_status":22,"page_count":33,"language":136,"language_code":8,"site_id":7,"html_lang":8,"table_of_contents":137,"faqs":138,"seo_title":139,"seo_description":12,"update_tm":140,"read_time":26},962085570644,"https://ap-avatar.wpscdn.com/davatar_994ba38a5ba835b3df7d355c54d3ed8d","RESET FORM  \nTRADE SHOW CREATIVE BRIEF  \n\n| DATE |  | AUTHOR |  |\n| --- | --- | --- | --- |\n| SHOW NAME |  |  |  |\n| LOCATION / VENUE |  |  |  |\n| BOOTH NUMBER |  | SHOW DATE |  |\n| BRAND |  |  |  |\n| PRODUCT(S) |  |  |  |\n| CONTACT INFORMATION | NAME & TITLE |  |  |\n|  | PHONE |  |  |\n|  | EMAIL |  |  |\n|  | MAILING ADDRESS |  |  |\n\n| EXPECTED DELIVERABLES |\n| --- |\n| Ex. Preliminary Sketches/floorplans; Concepts + Final Renderings; Material/Sample Board; Engagement Ideas; Content Development; Graphic Design; Theming or Interpretive Planning; AV Recommendations |\n|  |\n\n\n| BUILD TYPE |  |\n| --- | --- |\n| NEW CUSTOM BUILD RENTAL UPDATE EXISTING PROPERTY UNDECIDED |  |\n| BOOTH CONFIGURATION |  |\n| BOOTH SIZE |  |\n| REQUIREMENTS |  |\n\n\n| SUCCESS |\n| --- |\n| How will you measure the success of this initiative? Example: number of leads, demos given, impressions made, etc. |\n|  |\n\nTRADE SHOW CREATIVE BRIEF  \n\n| FUNCTION |  |  |\n| --- | --- | --- |\n| How should this event function? |  |  |\n| PRODUCT LAUNCH\u003Cbr>BRAND PERCEPTION/AWARENESS ALL THE ABOVE | MAINTAINING INDUSTRY PRESENCE SERVICING EXISTING CLIENT RELATIONSHIPS OTHER: | OBTAINING SALES LEADS CLOSING SALES |\n\n\n| BUDGET & BUDGET NOTES |  |  |\n| --- | --- | --- |\n| What is the budget for this project? |  |  |\n| What does the budget include? | EXHIBIT SPACE\u003Cbr>EXHIBIT COMPONENTS\u003Cbr>INSTALLATION & DISMANTLE\u003Cbr>SHOW SERVICES | FREIGHT\u003Cbr>CREATIVE ENGAGEMENT CONTENT, GRAPHICS, ETC.\u003Cbr>OTHER |\n\n\n| TIMELINE |\n| --- |\n| Include timing information critical to the project |\n|  |\n\n\n| TARGET AUDIENCE |\n| --- |\n| BRAND TARGET | Who is the brand’s target audience? (include research & findings) |\n|  |\n| PROJECT TARGET | Who are we trying to reach with this specific project? (personas) |\n|  |\n\n\n| MESSAGE |\n| --- |\n| THE TAKEAWAY & TAG LINE | What is the key idea to be remembered? Any prepared copy or key words? |\n|  |\n| SHOW THEME/FOCUS | What is the mission statement of the show? |\n|  |\n| KEY DIFFERENTIATORS | What sets you apart from the competition? |\n|  |\n\nTRADE SHOW CREATIVE BRIEF  \n\n| VOICE |\n| --- |\n| BRAND PERSONALITY | What characteristics define the brand? |\n|  |\n| PROJECT TONE | What traits are we trying to convey? |\n|  |\n\n\n| EXPERIENCE |  |  |\n| --- | --- | --- |\n| PRODUCT & SERVICES | How should attendees experience your products and services? |  |  |\n| LIVE DEMO\u003Cbr>ONE ON ONE W/ REP | GROUP PRESENTATIN W/ REP SELF-GUIDED | |\n| TAKEAWAY | What do you want people to say? How should they feel? |  |  |\n|  |  |  |\n| CALL-TO-ACTION | What do you want people to do? |  |  |\n|  |  |  |\n| OFF-SITE | Describe any sponsorships, hospitality events, news/PR, and/or campaigns that will be happening in relation to the show |  |  |\n|  |  |  |\n\n\n| MANDATORY ELEMENTS & FUNCTIONAL REQUIREMENTS |\n| --- |\n| What mandatory elements should be included in the booth? ([Ex. lighting](Ex. lighting), screens for display) Are any creative elements needed? |\n|  |\n\nTRADE SHOW CREATIVE BRIEF  \n\n| MARKETING GUIDELINES & MATERIALS |  |\n| --- | --- |\n| Ex. Brand Guidelines, Creative Guidelines, Campaign Info, etc. Please list necessary documents below and attach in a ZIP file to the email with this brief |  |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n|  |  |\n\n\n| COMMENTS & APPROVAL |  |\n| --- | --- |\n| COMMENTS |  |\n|  |  |\n| DATE | SIGNATURE |\n|  |  |","cbCaionMSSd124vn","https://ap.wps.com/l/cbCaionMSSd124vn","pdf",68000,"English","# Trade Show Creative Brief\n## Expected Deliverables\n## Build Type and Booth Requirements\n## Success Metrics\n## Event Function\n## Budget & Budget Notes\n## Timeline\n## Target Audience\n## Message\n## Voice\n## Experience\n## Mandatory Elements & Functional Requirements\n## Marketing Guidelines & Materials\n## Comments & Approval","[{\"question\":\"What sections are included to plan deliverables for the trade show?\",\"answer\":\"The template includes an Expected Deliverables section with examples such as preliminary sketches/floorplans, concepts and final renderings, material/sample boards, engagement ideas, and graphic design or theming support.\"},{\"question\":\"How does the template guide defining budget and what it includes?\",\"answer\":\"It asks for the project budget and provides budget notes prompts covering exhibit space, exhibit components, installation and dismantle, show services, freight, and creative engagement content such as graphics.\"},{\"question\":\"What does the template collect about audience, messaging, and brand voice?\",\"answer\":\"It prompts for brand and project target audience details, key messaging elements like takeaways/tag line and show theme/focus, differentiators, and brand personality and project tone to guide how the event should communicate.\"}]","Trade Show Creative Brief - Template | PDF",1789213563]