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It defines core values and the brand promise, then provides practical instructions for logo use, badges, color palette, gradient colors, typefaces, imagery, and placement. 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You are all brand ambassadors!  \nNeed to get in touch? Here’s how:  \nIf you have any questions regarding this Brand Manual, the Toastmasters brand, or the development of materials, please contact the [Brand Team at](Brand Team at brand@toastmasters.org)[ brand@toastmasters.org](Brand Team at brand@toastmasters.org).  \nIf you have questions regarding trademarks and copyrights, please contact the TrademarksTeam at [trademarks@toastmasters.org](trademarks@toastmasters.org).  \nTo submit a Trademark Use Request, please go[to](to toastmasters.org/TrademarkUseRequest)[ toastmasters.org/TrademarkUseRequest](to toastmasters.org/TrademarkUseRequest).  \nBrand Platform  \nCore Values  \nIntegrity | Respect | Service | Excellence  \nIntegrity—We match our actions with our words, demonstrate honesty and trustworthiness, communicate with sincerity and thoughtfulness, have the courage to acknowledge our mistakes, and always strive to do the right thing.  \nRespect—We treat all with dignity, welcome diverse perspectives, acknowledge all contributions, believe that all have positive intent, practice mutual accountability, and critique but never demean.  \nService—We strive to provide high-value, exceptional support by being responsive, attentive, and passionate in fulfilling our duties as individuals and as an organization to all. Excellence—We consistently strive to meet or exceed expectations by upholding the Toastmaster’s Promise, nurturing a collaborative environment, innovating to deliver creative solutions, and optimizing quality to produce superior service.  \nThese unwavering values are at the core of Toastmasters and stand behind every decision. They provide a means of guiding and evaluating existing operations, near-term planning, and our vision for the future.  \nBrand Promise  \nEmpowering individuals through personal and professional development.  \nOur promise encompasses all aspects of growth for members.  \nCORE VALUES  \n􀂳 Back to table of contents  \nVoice and Tone  \nPersonality  \nOur personality reflects how the organization interacts with audiences at every touch point, such as through internal communication, external media, social posts, and more. While adjustments should be made to reflect each culture, each language, and each medium, our brand personality is universal—with strong elements of leadership, dedication, and empowerment. All branded communication helps strengthen our relationship with our target audience. The Toastmasters International brand is a singular identity that should always reflect the core attributes of our organization’s personality.  \nPerhaps the most important aspect of branded communication is voice and tone—or how we sound when we speak to our audience. The correct voice and tone allow us to better connect with our audience and reinforce ","cbCainuzPzvjdxsY","https://ap.wps.com/l/cbCainuzPzvjdxsY","pdf",2877526,44,"English","# Welcome\n# Brand Platform\n## Core Values\n## Brand Promise\n# Voice and Tone\n## Personality\n## Voice and Tone Checklist\n# Visual Guidelines\n## Logo\n## Logo Wordmark\n## Logo Lockups\n## Logo Usage\n## Badges\n## Color Palette\n## Gradient Colors\n## Transparencies\n## Pathways Logo\n## Pathways Badges\n## Primary Typeface - Gotham\n## Secondary Typeface - Myriad Pro\n## Images and Photography\n## Logo Placement on Photography\n## Tagline and Phrase Guidelines\n# Resources\n## Brand Portal\n## Email Signature\n## Stationery\n## Standards and Procedures\n## Trademark Use Request\n## Apparel and Promotional Products\n## Website Guidelines\n## Video Guidelines\n## Corporate Club Guidelines\n## Gavel Club Guidelines\n## District Conference Guidelines\n# FAQ","[{\"question\":\"Who should use the Toastmasters International Brand Manual?\",\"answer\":\"District leaders, club officers, and members using or creating Toastmasters branded communications should use it to ensure consistency across touchpoints.\"},{\"question\":\"What are the key elements of the brand platform in the manual?\",\"answer\":\"The brand platform includes core values—Integrity, Respect, Service, Excellence—and the brand promise focused on empowering individuals through personal and professional development.\"},{\"question\":\"How should the Toastmasters logo be used according to the manual?\",\"answer\":\"The manual requires correct and consistent logo application, including clear space around the wordmark and minimum-size rules for both print and web.\"}]","Toastmasters International Brand Manual - Version 2.0 - Brand guidelines | PDF"]